50% of customers are willing to pay more, but the success of your price increase comes down to your sales team. Can they convince customers to accept it or not? Follow these four tips for a profitable strategy. Read the full post here: https://thekinigroup.com/blog/price-communication-tips/

1. How to Convince
Customers to Pay More
insights from

2. 2
Less than 50% of customers
correctly guess what the price
of a product should be.
How are you filling in the gaps of
their knowledge and creating
opportunities to increase prices?

3. 3
Your sales team plays a big part.
If they have confidence in your pricing
and support the increase with value,
you’re on your way to creating profit.

4. 4
But what if your customers still balk at a
price increase?
Take these four steps to effective price
communication, and execute your next
price increase without a hitch.

5. 5
Step One:
Prioritize Transparency Within
Customer Relationships

6. 6
Create openness with customers before
implementing a major price change.
This encourages trustworthiness and
strengthens positive client relationships.

7. 7
Step Two:
Stress Product and Relationship
Value In
Every Conversation

8. 8
Every conversation with a customer
should stress the value of your
company’s products and/or services.
Avoid mentioning material or
commodity costs.
Instead, stress how product
value has evolved over time.

9. 9
Step Three:
Verbally Assert
Confidence and Assurance

10. 10
Get your facts straight before the
conversation starts.
Speak slowly and calmly.
Don’t rush your side of the story.
Don’t apologize for the increase.
Rationalize it based on value.
Express confidence.

11. 11
Step Four:
4. Watch Your
Unspoken Language

12. 12
Focus on body language
conveying signs of trust:
1. Maintain eye contact.
2. Lean forward.
3. Give them your full attention.

13. 13
These tips rely on a well-strategized
price optimization strategy.
Ready to take yours to the next level?
Click here to see how KiniMetrix simplifies
price increases without reducing
effectiveness or success rates.
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