How are you finding actionable insights related to profit growth? Here are five killer data-driven strategies for record-breaking profits. Download the full free ebook here: http://info.thekinigroup.com/profit-growth-strategies

1. 5 KILLER STRATEGIES FOR
RECORD-BREAKING
PROFITS IN 2016
insights from

2. 2
2015 took the finance, sales,
and marketing world by storm with
FASTER,
EASIER,
more INTUITIVE,
and LESS EXPENSIVE
analytics software.
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3. 3
BUT…
These capabilities came with a learning curve.
We’ve been through it.
We’ve helped customers through it.
We know you’ve gone through it.
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4. 4
To help you kick off 2016,
we’re sharing our top
business analytics
lessons from 2015.
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5. 5
Step One:
Automate
to Innovate
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6. 6
Reporting drains resources.
Streamline your reporting process to
free up more time to find the
insights you need for growth.
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7. 7
Set up data alerts to catch red
flags in your data.
Spend more time building new
strategies instead of worrying over
the “what-ifs.”
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8. 8
Step Two:
Plug Up
Margin Leaks
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9. 9
The best offense is
a good defense.
Before you can increase margins,
you must first plug up the holes
in your current strategy.
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10. 10
Start with calculating
your pocket margin:
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11. 11
Protect margins with waterfall analysis:
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12. 12
Don’t forget the following:
1. Prep your data.
2. Prioritize customers and
products.
3. Sweat small accounts.
4. Identify shifts from list prices.
5. Build a path forward.
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13. 13
Your strategy to keep margins
AND customers should:
1. Motivate your sales teams on
price AND value.
2. Take the path of least
resistance first.
3. Sell on value, not price.
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14. 14
Step Three:
Price for Profit
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15. 15
Pricing Dos:
1. Focus on value.
2. Capitalize on customer differences.
3. Set a price increase schedule.
4. Plan price changes early.
5. Sacrifice unprofitable customers.
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16. 16
Pricing Don’ts:
1. Don’t believe you sell commodities.
2. Don’t price for margin goals.
3. Don’t resort to price slashing.
4. Don’t ignore customer responsiveness.
5. Don’t skip price evaluations.
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17. 17
Step Four:
Venture Into the Unknown
of Customer and Product
Mix
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18. 18
MIX MATTERS
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Understanding mix not only minimizes
margin loss…
…it also helps you uncover profitable
strategies you may have missed.

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THE MOST IMPORTANT
PRICE VOLUME MIX ANALYSIS TIP:
Analyze from the ground up.
This means NO plugs.
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Assess these 4 strategies first:
1. Price changes
2. Passing cost changes onto
customers
3. Product launches
4. Customers driving profits
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21. 21
Step Five:
Turn Customers Into
Profit-Generating
Machines
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22. 22
20% of your customers are too
expensive to keep.
They’re draining your profits
by costing more money
than they bring in.
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23. 23
Next Steps:
1. Find your least profitable customers
using profit waterfall analytics.
2. Enrich product mix instead of
removing discounts and allowances.
3. Slowly adjust pricing terms.
4. Learn from your profit leaders.
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24. 24
WE’VE JUST SCRATCHED THE SURFACE.
Download the free ebook to get more details
about these five killer strategies for profit growth.

25. 252525
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