Whether it’s web copywriting, online PR, article creation, or social media strategy, having strong, relevant and original content is imperative to any marketing campaign. Learn how to create great content that not only ranks well in search engines but also gets site visitors to convert to leads and/or sales.

1. KING ME!

2. GROUP K ARCHER THE + CONTENT MARKETING : STRATEGIES

4. 1. Web Marketing & Recap

6. CONVENTIONAL VS. UNCONVENTIONAL

9. 2. Content Marketing

10. How it was… Copywriting, copywriting…. aaand more copywriting

11. How it is now.

13. Why do we care?

17. + A few don’ts before the dos…

19. + Homepage Does it tell your story?

24. + Go Deeper Let’s talk newsroom

25. “ The long tail of search engine optimization is driven by consistent content on your corporate blog or website.”

28. + Other pages on your site

29. “ The competition can copy everything you have, except your brand. Communications is the differentiator.” Little details make the difference.

32. + Articles and Article Distribution

35. + Email and E-Newsletters

36. “ There is no one right way to do content marketing. Be willing to experiment.”

40. + Blogs “ A blog can be, and should be, a core part of communicating with and marketing to your customers.”

45. + Blog Curation “ Don’t have time to blog every day? Content curation is a great way to position yourself as a thought leader”

50. + Social Media “ Interruption isn’t valued, but engagement is”

51. Video/Twitter Old Spice: Smell Like a Man

53. Facebook Easy Lunch Boxes (Social Media Examiner Small Business Winner for Facebook): http://www.facebook.com/EasyLunchboxes BAM Healthy Cuisine: http://www.facebook.com/pages/BAM-Healthy-Cuisine/181184205231696

54. Twitter https://twitter.com/jetblue https://twitter.com/ducttape

55. + Video “ When in doubt, always add an image or video to your content.”

59. + Infographics “ Content without design doesn’t look appetizing (or deliver on marketing goals).”

63. Keeping it all organized: Editorial Calendar Example (source: Content Marketing Institute)

64. + Collyn’s Favs and Takeaways

67. + A Few Ideas to Get You Started “ There are no shortcuts to great content marketing; it take a lot of elbow grease.”

69. So, what are the 10 things you can do right away?

70. “ Everyone has a story. Especially YOU. Now tell it.”

71. THANK YOU Any Questions? Collyn Floyd • collyn@tkg.com