The History List for Local Historical Societies -- Update

Update:
The History List for
Local Historical
Societies

Overview and contents
o Beta launched October 24, 2011
o Update on activities since then
o Using The History List
o Getting going—or getting going again
o Tips for entering events
o Subscribe
o Holiday campaign
o Other resources
o History Camp
o Contact information

Goals of The History List
o For me: Finding interesting events
o For my local historical society:
Creating a tool we can all us to
attract new visitors and members
o For our community and for society
broadly: Increasing engagement
with history

Platform features
o History events, exhibits from any
organization
o Anyone who is signed in can add, edit
o Copy and paste
o Unlimited text, photos, videos
o Dedicated pages for events,
organizations, and venues, all
automatically linked together

Platform features
o National
o Can search by date and distance to
travel
o Includes all of the event repeating
patterns we’ve ever found
o Now powers weekly event e-mails

o “History Events in Massachusetts”
o Weekly e-mail launched August 8, 2015
o “History Events in Rhode Island”
o Weekly e-mail launched October 22, 2015
Weekly statewide history events e-mail

o November 29, 2012
o “Make this holiday historic!”
The campaign for history at the holidays

o March 8, 2014
o History Camp
in Cambridge
The unconference for all things history

o March 28, 2015
o History Camp
in Boston

o November 14, 2015
o History Camp Iowa
o Will be held at the
Iowa State Historical
Museum

Increasing attendance and membership
o Post on The History List and your
events will appear in the weekly e-mail
o Use a “widget” to power the events list
on your site so you only have to enter
them once
o “Make this holiday historic!”
o Other resources, newsletters

Signing in
o Individuals, not institutions
o Request an account:
TheHistoryList.com/start
o Sign in with Facebook
o Recover your account

Finding your organization and events
o Search
o Under your account
o From a link on an event, organization,
or venue page

Finding your organization and events

Adding information about your organization

Adding a year of events in 30 minutes or less
• Enter your monthly
programs.
• Add the other events at
your site.
• Add events held at other
locations.
Next: Step by step.

Using The History List to promote your history events
How to add your events, step by step: Gather your information
u Gather your event
information for the year.
This might be in a Word
document, such as a press
release or newsletter, or on
your site.
You have unlimited space for
text, photos, and video on
The History List. If you copy
and paste a description it will
never be cut off.
Change or update listings
anytime.

v Sign in at www.TheHistoryList.com. If this is your first
time, request an account or sign in immediately with
Facebook.
Then click on “Add events.”
Sign in

w Start with the
monthly
programs at
your site.
Copy and
paste the text.
Drag and drop
photos
(pictured).
Preview and
Publish.
Add your monthly events

The History List
21
x You will see this pop
up after you publish
your event. Select
Add another event
like this one.
This creates a
duplicate of the event
you just entered.
Revise with the new title, description, and anything else that’s
different, and then publish.
Add other similar events at your site

Now add
any events
at your site
that repeat
daily or
weekly,
such as a
tour.
Add all
other
events at
your site.
y
z
Add all remaining events at your site

Finally, enter all
of your events at
other venues.
Duplicate
previous events
if that makes it
faster to enter.
To do this, click
the link in the
pop up or the
Duplicate button
at the bottom.
{
Add any events at other locations

After you’ve
added your
events, fill in your
organization’s
profile page. You
can probably just
copy information
from your site.
There is a link to
your
organization’s
page at the top of
your event pages.
q
Fill in your organization’s profile page

Resources for history professionals, board members, and volunteers
Tip: Anyone—staff, interns, volunteers—can enter or edit
Tip: Anyone can edit a
listing, including staff,
interns, and
volunteers, regardless
of who entered it
originally.
Tip: Click on “View
contributors” to see
who entered and
edited a listing.
The full e-mail address
is never shown and it
is not a link.

Tip: Everyone can have their own account
Tip: There is no need to
share one account. Each
person can have their own.
Tip: If you sign in with your
Facebook account, you can
begin entering and editing
immediately. You don’t
need to request an
account.
You will see your picture,
but no one else will see it
or any other personal
Facebook information.

Tip: All of your pages are linked and updated automatically
All of your upcoming and
past events appear
automatically at the
bottom of your
organization’s page.
Tip: When you add events
in the future, select your
organization from the list
that appears when you
start typing in the name.

Tip: You only need to enter an annual event once—ever
Tip: You only need to enter an annual event once—ever. As
the next year’s event approaches, simply edit the listing with
the new date and any other details that have changed.

Tip: It’s easy to add exhibits and special exhibit programming
Tip: It is simple to add an exhibit. Choose the start and end
dates, and then select the option for exhibits that are open
when you are open.
Tip: Add related programming, such as an opening reception or
a lecture, as separate events.

Tip: The History List supports organizations with multiple sites
Tip: If your organization has multiple sites, when you add an
event at a new site, a venue page will be created. Your
organization’s profile page, venue pages, and event pages are all
linked and updated automatically with every new event.

The holiday campaign for
history organizations and historic sites

Overview
An award-winning campaign we can
all use to promote our history
organizations at the holidays.
 Received the SASI/ONE merit award for cultural and heritage
organizations in 2013.

Goals this year
• Increase attendance.
 Bring new people to your site.
• Increase gift shop sales.
• Increase sales of gift memberships.

Implementation
• There is no cost.
• All materials can be downloaded now from The History List
• On the pages that follow:
– Examples
– All of the designs
– New consumer research report: Attracting visitors to holiday events
at historic sites and buildings (October 2013)
– Next steps
– FAQ
– Tips
– Contact information

Tabletop signs ready to print out
on cardstock.

Merchandising signs ready to
print out on cardstock.

Create your own designs for tags and
signs, such as the one shown.

Add to your website, newsletters,
and print materials.
Supply to bloggers to promote your
organization’s gifts and events

In two designs with several
different messages

Merchandising gifts and promoting events

Web banners for merchandising gifts and promoting events

New research to help you plan and promote
Attracting Visitors to Holiday Events at Historic Sites and Buildings
(October 2013)
31 page consumer research report included in the holiday materials download

Next steps
• Add events
• Download the materials
• Incorporate them into your website,
your historic site, communications,
gift shop merchandising

FAQ
What does this cost?
It’s free to use.
Do you have to list your events on The History List?
No, though we hope you add yours to the site since all holiday events
will be promoted there. There is no cost and it’s copy-and-paste easy.
When does this start?
Feel free to use the materials as soon as you wish.
Is this a national program?
Yes. It’s designed to be used all across the country.

FAQ
Is this going to be advertised?
We’ve created the campaign theme and designs for you to use. Include
them in your materials and in your ads. You will have an impact in your
community. If many others use the materials, the impact will be far
reaching. Unfortunately, we don’t have a budget to advertise this ourselves.
Can I invite other organizations or tell them about it?
Please do. Just send them a link to this presentation or web page.
Is this going to be done next year?
The goal is to create a long-lasting annual campaign in order to support
history organizations across the country. If the reception is positive this
year, we’ll repeat it, taking into account suggestions and feedback from this
year.

FAQ
Do you have to list your events on The History List?
No, though we hope you add yours to the site since all holiday events
will be promoted there. There is no cost and it’s copy-and-paste easy.
Can I change the slogan?
We hope you don’t. The best way to create something that is
memorable and impactful is if we all use the same slogan and design.
Can I change the design?
We hope you don’t, though we do hope you build the design into your
materials and incorporate it into new materials, such as the small sign
shown with the books earlier. Or create special gift tags, or a seasonal gift
membership folder. You can use the graphics with any program you wish,
even Word or PowerPoint.

Where can I get more designs?
Sign up for e-mail updates and we’ll let you know when more materials
are available, though we hope we’ve covered most situations with the
materials that are available now.
Who is behind all this?
The History List, the largest list of history-related events across the
country. Add your organization and events and find out more at
http://www.TheHistoryList.com/start
Where do I send feedback or questions?
Editors@TheHistoryList.com
FAQ

Lee Wright
Lee@TheHistoryList.com
Twitter: TheHistoryList
Facebook: The History List

The History List for Local Historical Societies -- Update

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The History List for Local Historical Societies -- Update