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Update:
The History List for
Local Historical
Societies
Overview and contents
o Beta launched October 24, 2011
o Update on activities since then
o Using The History List
o Gettin...
Goals of The History List
o For me: Finding interesting events
o For my local historical society:
Creating a tool we can a...
Platform features
o History events, exhibits from any
organization
o Anyone who is signed in can add, edit
o Copy and past...
Platform features
o National
o Can search by date and distance to
travel
o Includes all of the event repeating
patterns we...
o “History Events in Massachusetts”
o Weekly e-mail launched August 8, 2015
o “History Events in Rhode Island”
o Weekly e-...
o November 29, 2012
o “Make this holiday historic!”
The campaign for history at the holidays
o March 8, 2014
o History Camp
in Cambridge
The unconference for all things history
o March 28, 2015
o History Camp
in Boston
The unconference for all things history
o November 14, 2015
o History Camp Iowa
o Will be held at the
Iowa State Historical
Museum
The unconference for all things...
Increasing attendance and membership
o Post on The History List and your
events will appear in the weekly e-mail
o Use a “...
Signing in
o Individuals, not institutions
o Request an account:
TheHistoryList.com/start
o Sign in with Facebook
o Recove...
Signing in
Finding your organization and events
o Search
o Under your account
o From a link on an event, organization,
or venue page
Finding your organization and events
Adding information about your organization
Adding a year of events in 30 minutes or less
• Enter your monthly
programs.
• Add the other events at
your site.
• Add ev...
Using The History List to promote your history events
How to add your events, step by step: Gather your information
u Gath...
v Sign in at www.TheHistoryList.com. If this is your first
time, request an account or sign in immediately with
Facebook.
...
w Start with the
monthly
programs at
your site.
Copy and
paste the text.
Drag and drop
photos
(pictured).
Preview and
Publ...
The History List
21
x You will see this pop
up after you publish
your event. Select
Add another event
like this one.
This ...
Now add
any events
at your site
that repeat
daily or
weekly,
such as a
tour.
Add all
other
events at
your site.
y
z
Using ...
Finally, enter all
of your events at
other venues.
Duplicate
previous events
if that makes it
faster to enter.
To do this,...
After you’ve
added your
events, fill in your
organization’s
profile page. You
can probably just
copy information
from your...
Resources for history professionals, board members, and volunteers
Tip: Anyone—staff, interns, volunteers—can enter or edi...
Resources for history professionals, board members, and volunteers
Tip: Everyone can have their own account
Tip: There is ...
Resources for history professionals, board members, and volunteers
Tip: All of your pages are linked and updated automatic...
Resources for history professionals, board members, and volunteers
Tip: You only need to enter an annual event once—ever
T...
Resources for history professionals, board members, and volunteers
Tip: It’s easy to add exhibits and special exhibit prog...
Resources for history professionals, board members, and volunteers
Tip: The History List supports organizations with multi...
TheHistoryList.com/resources
The holiday campaign for
history organizations and historic sites
Overview
An award-winning campaign we can
all use to promote our history
organizations at the holidays.
 Received the SAS...
Goals this year
• Increase attendance.
 Bring new people to your site.
• Increase gift shop sales.
• Increase sales of gi...
Implementation
• There is no cost.
• All materials can be downloaded now from The History List
• On the pages that follow:...
Tabletop signs ready to print out
on cardstock.
Merchandising signs ready to
print out on cardstock.
Create your own designs for tags and
signs, such as the one shown.
Add to your website, newsletters,
and print materials.
Supply to bloggers to promote your
organization’s gifts and events
In two designs with several
different messages
Merchandising gifts and promoting events
Merchandising
Merchandising handmade gifts
Merchandising handmade gifts
Merchandising
Merchandising books
Merchandising memberships
Merchandising memberships
Supporting the organization
Blog and bloggers
Bloggers
Bloggers
Web banners for merchandising gifts and promoting events
New research to help you plan and promote
Attracting Visitors to Holiday Events at Historic Sites and Buildings
(October 2...
Next steps
• Add events
• Download the materials
• Incorporate them into your website,
your historic site, communications,...
FAQ
What does this cost?
It’s free to use.
Do you have to list your events on The History List?
No, though we hope you add...
FAQ
Is this going to be advertised?
We’ve created the campaign theme and designs for you to use. Include
them in your mate...
FAQ
Do you have to list your events on The History List?
No, though we hope you add yours to the site since all holiday ev...
Where can I get more designs?
Sign up for e-mail updates and we’ll let you know when more materials
are available, though ...
TheHistoryList.com/subscribe
HistoryCamp.org
Lee Wright
Lee@TheHistoryList.com
Twitter: TheHistoryList
Facebook: The History List
The History List for Local Historical Societies -- Update
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Local history organizations, including historical societies, history house museums, and historic sites, can use The History List to increase visitors and members. This update was presented to the Blackstone Valley Sharing Group of all-volunteer local history organizations on October 26, 2015.

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The History List for Local Historical Societies -- Update

  1. 1. Update: The History List for Local Historical Societies
  2. 2. Overview and contents o Beta launched October 24, 2011 o Update on activities since then o Using The History List o Getting going—or getting going again o Tips for entering events o Subscribe o Holiday campaign o Other resources o History Camp o Contact information
  3. 3. Goals of The History List o For me: Finding interesting events o For my local historical society: Creating a tool we can all us to attract new visitors and members o For our community and for society broadly: Increasing engagement with history
  4. 4. Platform features o History events, exhibits from any organization o Anyone who is signed in can add, edit o Copy and paste o Unlimited text, photos, videos o Dedicated pages for events, organizations, and venues, all automatically linked together
  5. 5. Platform features o National o Can search by date and distance to travel o Includes all of the event repeating patterns we’ve ever found o Now powers weekly event e-mails
  6. 6. o “History Events in Massachusetts” o Weekly e-mail launched August 8, 2015 o “History Events in Rhode Island” o Weekly e-mail launched October 22, 2015 Weekly statewide history events e-mail
  7. 7. o November 29, 2012 o “Make this holiday historic!” The campaign for history at the holidays
  8. 8. o March 8, 2014 o History Camp in Cambridge The unconference for all things history
  9. 9. o March 28, 2015 o History Camp in Boston The unconference for all things history
  10. 10. o November 14, 2015 o History Camp Iowa o Will be held at the Iowa State Historical Museum The unconference for all things history
  11. 11. Increasing attendance and membership o Post on The History List and your events will appear in the weekly e-mail o Use a “widget” to power the events list on your site so you only have to enter them once o “Make this holiday historic!” o Other resources, newsletters
  12. 12. Signing in o Individuals, not institutions o Request an account: TheHistoryList.com/start o Sign in with Facebook o Recover your account
  13. 13. Signing in
  14. 14. Finding your organization and events o Search o Under your account o From a link on an event, organization, or venue page
  15. 15. Finding your organization and events
  16. 16. Adding information about your organization
  17. 17. Adding a year of events in 30 minutes or less • Enter your monthly programs. • Add the other events at your site. • Add events held at other locations. Next: Step by step.
  18. 18. Using The History List to promote your history events How to add your events, step by step: Gather your information u Gather your event information for the year. This might be in a Word document, such as a press release or newsletter, or on your site. You have unlimited space for text, photos, and video on The History List. If you copy and paste a description it will never be cut off. Change or update listings anytime.
  19. 19. v Sign in at www.TheHistoryList.com. If this is your first time, request an account or sign in immediately with Facebook. Then click on “Add events.” Using The History List to promote your history events Sign in
  20. 20. w Start with the monthly programs at your site. Copy and paste the text. Drag and drop photos (pictured). Preview and Publish. Using The History List to promote your history events Add your monthly events
  21. 21. The History List 21 x You will see this pop up after you publish your event. Select Add another event like this one. This creates a duplicate of the event you just entered. Revise with the new title, description, and anything else that’s different, and then publish. Using The History List to promote your history events Add other similar events at your site
  22. 22. Now add any events at your site that repeat daily or weekly, such as a tour. Add all other events at your site. y z Using The History List to promote your history events Add all remaining events at your site
  23. 23. Finally, enter all of your events at other venues. Duplicate previous events if that makes it faster to enter. To do this, click the link in the pop up or the Duplicate button at the bottom. { Using The History List to promote your history events Add any events at other locations
  24. 24. After you’ve added your events, fill in your organization’s profile page. You can probably just copy information from your site. There is a link to your organization’s page at the top of your event pages. q Using The History List to promote your history events Fill in your organization’s profile page
  25. 25. Resources for history professionals, board members, and volunteers Tip: Anyone—staff, interns, volunteers—can enter or edit Tip: Anyone can edit a listing, including staff, interns, and volunteers, regardless of who entered it originally. Tip: Click on “View contributors” to see who entered and edited a listing. The full e-mail address is never shown and it is not a link.
  26. 26. Resources for history professionals, board members, and volunteers Tip: Everyone can have their own account Tip: There is no need to share one account. Each person can have their own. Tip: If you sign in with your Facebook account, you can begin entering and editing immediately. You don’t need to request an account. You will see your picture, but no one else will see it or any other personal Facebook information.
  27. 27. Resources for history professionals, board members, and volunteers Tip: All of your pages are linked and updated automatically All of your upcoming and past events appear automatically at the bottom of your organization’s page. Tip: When you add events in the future, select your organization from the list that appears when you start typing in the name.
  28. 28. Resources for history professionals, board members, and volunteers Tip: You only need to enter an annual event once—ever Tip: You only need to enter an annual event once—ever. As the next year’s event approaches, simply edit the listing with the new date and any other details that have changed.
  29. 29. Resources for history professionals, board members, and volunteers Tip: It’s easy to add exhibits and special exhibit programming Tip: It is simple to add an exhibit. Choose the start and end dates, and then select the option for exhibits that are open when you are open. Tip: Add related programming, such as an opening reception or a lecture, as separate events.
  30. 30. Resources for history professionals, board members, and volunteers Tip: The History List supports organizations with multiple sites Tip: If your organization has multiple sites, when you add an event at a new site, a venue page will be created. Your organization’s profile page, venue pages, and event pages are all linked and updated automatically with every new event.
  31. 31. TheHistoryList.com/resources
  32. 32. The holiday campaign for history organizations and historic sites
  33. 33. Overview An award-winning campaign we can all use to promote our history organizations at the holidays.  Received the SASI/ONE merit award for cultural and heritage organizations in 2013.
  34. 34. Goals this year • Increase attendance.  Bring new people to your site. • Increase gift shop sales. • Increase sales of gift memberships.
  35. 35. Implementation • There is no cost. • All materials can be downloaded now from The History List • On the pages that follow: – Examples – All of the designs – New consumer research report: Attracting visitors to holiday events at historic sites and buildings (October 2013) – Next steps – FAQ – Tips – Contact information
  36. 36. Tabletop signs ready to print out on cardstock.
  37. 37. Merchandising signs ready to print out on cardstock.
  38. 38. Create your own designs for tags and signs, such as the one shown.
  39. 39. Add to your website, newsletters, and print materials. Supply to bloggers to promote your organization’s gifts and events
  40. 40. In two designs with several different messages
  41. 41. Merchandising gifts and promoting events
  42. 42. Merchandising
  43. 43. Merchandising handmade gifts
  44. 44. Merchandising handmade gifts
  45. 45. Merchandising
  46. 46. Merchandising books
  47. 47. Merchandising memberships
  48. 48. Merchandising memberships
  49. 49. Supporting the organization
  50. 50. Blog and bloggers
  51. 51. Bloggers
  52. 52. Bloggers
  53. 53. Web banners for merchandising gifts and promoting events
  54. 54. New research to help you plan and promote Attracting Visitors to Holiday Events at Historic Sites and Buildings (October 2013) 31 page consumer research report included in the holiday materials download
  55. 55. Next steps • Add events • Download the materials • Incorporate them into your website, your historic site, communications, gift shop merchandising
  56. 56. FAQ What does this cost? It’s free to use. Do you have to list your events on The History List? No, though we hope you add yours to the site since all holiday events will be promoted there. There is no cost and it’s copy-and-paste easy. When does this start? Feel free to use the materials as soon as you wish. Is this a national program? Yes. It’s designed to be used all across the country.
  57. 57. FAQ Is this going to be advertised? We’ve created the campaign theme and designs for you to use. Include them in your materials and in your ads. You will have an impact in your community. If many others use the materials, the impact will be far reaching. Unfortunately, we don’t have a budget to advertise this ourselves. Can I invite other organizations or tell them about it? Please do. Just send them a link to this presentation or web page. Is this going to be done next year? The goal is to create a long-lasting annual campaign in order to support history organizations across the country. If the reception is positive this year, we’ll repeat it, taking into account suggestions and feedback from this year.
  58. 58. FAQ Do you have to list your events on The History List? No, though we hope you add yours to the site since all holiday events will be promoted there. There is no cost and it’s copy-and-paste easy. Can I change the slogan? We hope you don’t. The best way to create something that is memorable and impactful is if we all use the same slogan and design. Can I change the design? We hope you don’t, though we do hope you build the design into your materials and incorporate it into new materials, such as the small sign shown with the books earlier. Or create special gift tags, or a seasonal gift membership folder. You can use the graphics with any program you wish, even Word or PowerPoint.
  59. 59. Where can I get more designs? Sign up for e-mail updates and we’ll let you know when more materials are available, though we hope we’ve covered most situations with the materials that are available now. Who is behind all this? The History List, the largest list of history-related events across the country. Add your organization and events and find out more at http://www.TheHistoryList.com/start Where do I send feedback or questions? Editors@TheHistoryList.com FAQ
  60. 60. TheHistoryList.com/subscribe
  61. 61. HistoryCamp.org
  62. 62. Lee Wright Lee@TheHistoryList.com Twitter: TheHistoryList Facebook: The History List

Local history organizations, including historical societies, history house museums, and historic sites, can use The History List to increase visitors and members. This update was presented to the Blackstone Valley Sharing Group of all-volunteer local history organizations on October 26, 2015.

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