A look at the the top luxury digital marketing agency, Greenhill Partners... As the thought-leader in luxury digital marketing, GREENHILL+PARTNERS bridges the gap between luxury brands, agencies and the digital world to help luxury brands succeed in digital marketing. Virtually every client comes to us with the same concern: We know we have to do digital marketing, but we don’t know how. This is the problem we solve. We serve as your luxury digital marketing arm. As your uniquely knowledgeable and experienced steward we protect your digital investment, prevent brand dilution, enhance exclusivity and brand value, and more importantly, increase sales. CONSULTING We consult with brands and their agency to ensure the development of luxury-specific campaigns. We help brands select the best agency to execute their digital campaigns. We monitor and analyze the results of campaigns so our clients are independently aware of campaign success. We act as a digital advocate to ensure that what our clients' agencies are doing is the best digital work at the best possible price. DIGITAL AGENCY We also employ an international network of digital creatives and technicians. With our cutting-edge business model, we can execute effective luxury digital campaigns at an average of thirty-percent below traditional agency cost.

1. BRIDGING
THE GAP
BETWEEN
LUXURY
& DIGITAL

2. BRIDGING THE GAP BETWEEN LUXURY & DIGITAL
“THE BEST THERE ARE.”
- CNN
“THIS IS HOW IT WILL BE DONE IN THE FUTURE.”
- The New York Times
“THEY OPENED MY EYES.”
- Jamie Drake, Client
“THE PLACE TO GO FOR OUT-OF-THE-BOX THINKING.”
- Yelp!
www.TheFutureOfBranding.com
Greenhill_Partners@me.com
917.434.7368
Hell’s Kitchen, New York City

3. CONTENTS:
Pg 1. OUR MISSION
Pg 2. 3 SELECT CASE STUDIES
Hospitality, Fashion & Retail, Food &
Beverage
Pg 7. HOW WE DO IT
Luxury’s Digital Solution
Pg 11. THE 4 E’s
How we use Experience, Exclusivity,
Engagement and Emotion to increase
luxury brand value and revenue.
Pg 17. WHY WE’RE BETTER THAN THE REST
Lean, mean, fast & flexible. How we
protect your investment and get more
bang for your buck.
Pg 20. EXECUTIVE BIOGRAPHY

4. OUR MISSION
As the thought-leader in luxury digital marketing, GREENHILL+PARTNERS bridges the
gap between luxury brands, agencies and the digital world to help luxury brands
succeed in digital marketing.
Virtually every client comes to us with the same concern: We know we have to do
digital marketing, but we don’t know how. This is the problem we solve. We serve as
your luxury digital marketing arm. As your uniquely knowledgeable and
experienced steward we protect your digital investment, prevent brand dilution,
enhance exclusivity and brand value, and more importantly, increase sales.
CONSULTING
We consult with brands and their agency to ensure the development of luxury-
specific campaigns. We help brands select the best agency to execute their digital
campaigns. We monitor and analyze the results of campaigns so our clients are
independently aware of campaign success. We act as a digital advocate to ensure
that what our clients' agencies are doing is the best digital work at the best
possible price.
DIGITAL AGENCY
We also employ an international network of digital creatives and technicians. With
our cutting-edge business model, we can execute effective luxury digital
campaigns at an average of thirty-percent below traditional agency cost.
We provide the peace-of-mind of knowing your digital will be done right. But you
don't have to take our word for it. Here's the proof...
1

5. CASE STUDIES: Ritz-Carlton
CLIENT'S PROBLEM: To launch the Dragon
Bay property as the most exclusive
private island community in the
Caribbean. To do so with a complete
package of branded materials - website,
collateral, direct mail, experiential events
and more.
3 LUXURY CASE STUDIES
OUR SOLUTION: Was first to collaborate
with our agency partner to develop a
state of the art website with intuitive
navigation and a luxurious visual motif
that featured an interactive site plan and
an exclusive, invitation only online portal.
Next, we developed luxurious, ‘gamified’
collateral and social media profiles to
strategically target affluent homeowners.
We used them to drive leads to the
website and to branded events, which
featured an experiential, nautical-themed
mystery game.
OUR RESULTS: Dragon Bay sold-out it’s
private residences ahead of schedule
and at 25-percent above the projected
return. 2

6. CASE STUDIES
MallaSadi
CLIENT'S PROBLEM: MallaSadi wanted to
be the number one independent purveyor
of high-end custom men’s clothing in the
South, but he faced stiff competition from
brick-and-mortar department stores.
OUR SOLUTION: Drawing on his brand value
of ‘quality,’ we oversaw the development of
a w e b a n d e - c o m m e rc e s t r a t e g y,
supplementary branded video and strategic
social media, display and print ads that
linked the quality of MallaSadi’s clothing to
other luxurious men’s products like wines,
cars and cigars. We launched the
campaign in strategic phases, and
monitored the campaign metrics in real-
time, collaborating with our network to
tweak the message on-the-fly as needed.
THE RESULT: As a result, sales and press
coverage sky rocketed, and he became the
number one luxury independent custom
men’s retailer in the South.
3

7. CASE STUDIES Stone Hill Wineries
CLIENT'S PROBLEM: Stone Hill is a Missouri-
based winery. It faced the challenges of not
being a part of the Napa wine family. Few
consumers were aware of their award-
winning wines.
OUR SOLUTION: We knew that everyday
wine enthusiasts focus on Napa Valley
labels. We also knew that with consumer
awareness, Stone Hill’s product could
compete. We oversaw the development of
a social media campaign, integrated web
and e-commerce site, branded video and
virtual reality to grab the attention of wine
enthusiasts. We turned Stone Hill’s non-
Napa challenge into an opportunity and
positioned it as the fresh, daring, rising-star
for wine enthusiasts who seek new tastes
from bold places.
THE RESULTS: We succeeded in introducing
Stone Hill to thousands of new customers,
dramatically increasing sales and making it
the number one wine outside of California
sold wholesale to restaurants.
4

8. 5
AND MORE...
MORE PAST WORK

9. "What's happened is a complete reversal in the
consumption of both luxury brands and the media we
use to market them. Where it was once about
accessibility versus exclusivity, it's now about
accessibility and exclusivity. For example. video is no
longer a reproach, but a badge of honor for a luxury
campaign well-leveraged. It's a smaller world, now, and
we have to lose the broadsword in favor of the razor
blade.”
DUKE GREENHILL
Founder + CEO
Interviewed in Luxury Commerce Daily
6

10. LUXURY’S DIGITAL FRONTIER
New York. Washington, DC. India. China. The Middle East. South
America. No matter where our network grows or where we work with
luxury brands, the question is the same: How do we leverage the
incredible power of digital media without diluting our luxury brand
value? This is the problem we’ve solved for countless clients. Digital
marketing is the new frontier for luxury brands, and few agencies
understand the unique digital needs of our clients. We do. We
HOW WE DO IT
provide our clients with peace of mind - with a digital marketing
partner whose specialized knowledge and experience protects their
digital investment. Either by serving as a consultant and advocate for
our clients with their own agencies of record, or by drawing on our
own worldwide network of creatives and technicians, we help our
clients succeed in the digital world.
Our founder and CEO is one of the world’s luxury digital marketing
thought leaders. He developed five rules for digitally marketing luxury
brands in one of the most read and referenced marketing papers of
the digital age. They’re the secret to increasing luxury brand
exclusivity through digital messages, and how we develop unique,
effective digital campaigns to enhance luxury brand value and
increases revenue.
7

11. 5 COMMANDMENTS OF LUXURY MARKETING
1 WE DEMOCRATIZE. WE DON’T DILUTE.
We create desire for luxury brands while enhancing exclusivity by
targeting both a brand’s paying customers, and a brand’s ‘aspirational’
ones. We use digital media to grow desire among the “can’t haves” in
order to build greater prestige among the “can haves.” This in turn
increases exclusivity, brand value and sales.
2 WE MASTER INTERACTIVITY.
In the luxury digital frontier, marketing is not a one-way message... it’s
a two-way conversation. We make interactivity and brand control
simultaneously possible. We create and deploy unique, branded digital
campaigns that interactively engage the target consumers while
ensuring the brand message and value remains in our clients’ control.
75% of millionaires and
25% 68% of ultra-affluents 32%
say digital marketing
influences their most 68%
75%
recent purchase decision.
Google Ultra-Affluent Survey, 2011
8

12. 3 WE CREATE ONLY THE HIGHEST-END DIGITAL MEDIA.
Digital media is already the preferred channel by which consumers
engage with luxury brands. Digital is no longer an option, it’s essential,
and we help luxury brands achieve digital marketing media of the same
top-tier quality as the rest of their traditional brand messaging.
4 WE CREATE ORIGINAL DIGITAL TO ENHANCE TRADITIONAL MESSAGES.
We help luxury brands avoid the “Paper Pixel Syndrome.” We don’t
take media developed and produced for traditional deployment and
force it onto social and digital platforms. We ‘translate’ - not merely
recycle - luxury brands’ traditional marketing messages to the digital
language, and we create original digital strategies and media that
enhance luxury brands’ traditional values.
5 WE CREATE UNIQUE, HIGH-TECH DIGITAL MEDIA STRATEGIES.
Through exhaustive research, insight and testing, we develop utterly
new digital strategies that spring directly from and effectively enhance
core luxury brand values.
Augmented Reality Branded Video Custom Mobile Apps Custom Social Media
& Branded Gaming 9

13. "Digital marketing does not inherently mean
exposing a luxury brand’s exclusivity to risk. In
fact, digital marketing offers perhaps the most
elegant opportunity luxury brands have to
control and enhance their brand value... As
long as they adhere to the 4 E’s: Experience,
Exclusivity, Engagement and Emotion .”
DUKE GREENHILL
“The 4 E’s of Luxury Marketing”
American Marketing Journal, Nov. 2011
10

14. THE 4 E’s OF LUXURY MARKETING
Luxury clients often say to us, “We know we have to do digital
marketing, but we don’t know how!” The truth is, most agencies
don’t know how either. Luxury brands have very specific,
sensitive needs when it comes to digital marketing, and the four
THE 4 E’s OF LUXURY MARKETING
P’s of traditional marketing - Product, Price, Promotion and
Place - simply won’t do. We safeguard luxury brand digital
marketing with our unique, specific knowledge and experience of
luxury’s substantially different concerns: The Four E’s of Luxury
Marketing... Experience, Exclusivity, Engagement and Emotion.
We design unforgettable digital experiences We engage consumers
on an emotional level
11

15. 1 EXPERIENCE
Now more than ever, affluent consumers demand complete, satisfying
experiences. It’s true that luxury consumers don’t seem to be curbing their
spending -- the New York Times reports that “The rich are again buying” --
but they are becoming more selective about where they spend. Now, the
luxury consumer’s purchase decision boils down to a single, simple
question: Is it worth it? The best way luxury brands can tip the answer to
this question in their favor is to provide unique, compelling experiences.
It’s no accident that our client, Katie’s Paperie, quickly leapt to the top of
the high-end stationers market after we oversaw an interactive, custom
wedding portal for them. Nor is it surprising that the Cayman Island
property of another client, Ritz-Carlton, quickly became the most exclusive
private residence in the Caribbean on the heels of an experiential
transmedia campaign we shepherded. The experience a luxury brand
provides is a product unto itself, and luxury brands must devote as much
quality to the experience as they do to the wares they sell.
12

16. 2 EXCLUSIVITY
The traditional marketing paradigm treats exclusivity as secondary, a
derivative of Price. But to luxury brands, exclusivity is far too dear to be
treated as a symptom. Digital marketing does not mean exposing a luxury
brand’s exclusivity to risk. In fact, digital marketing offers perhaps the most
elegant opportunity luxury brands have to control and enhance their
exclusivity. It’s what I call “Prestige Technology.”
It’s no accident that another brand for whom we consult, Chanel, rocketed
back to the top of the prestige list with its interactive, gamified “Culture”
microsite, or that another client, SKUNA, quickly became the top-selling
luxury fish purveyor following our campaign to promote its super-high
standards. High-tech marketing imbues luxury brands with cutting-edge in-
the-know cache ́. Cutting-edge and in-the-know are coveted, and being
coveted means being exclusive.
13

17. 3 ENGAGEMENT
No matter what, engagement relies on one thing. Story. Whether you’re
talking about a branded video, a website experience or something as
simple as a Facebook post, when you say, “I found it engaging,” you’re
talking about story. A narrative with a beginning, middle and end. A
narrative that makes you feel something.
When it comes to luxury brands, engagement is synonymous with story,
and story sells. It’s no accident that once we were brought on to oversee a
branded short film series for Truth Thru Action, they immediately enjoyed
over 3 million visits to their web properties. Or that another client, Stone Hill
Wineries, became the number one wholesaling U.S. wine thanks to our
digital storytelling of their long, impressive vineyard history. In today’s luxury
marketplace, convincing consumers to buy isn’t enough. Convincing them
to “join” a brand on a journey is the key, and that’s what our ‘stories’ do.
14

18. 4 EMOTION
The first three E’s combine to form the fourth and
final imperative element of luxury marketing:
Emotion. Without the deliberate, appropriate
application of one key emotion -- that which a
luxury brand both strives to embody and to
conjure among its customers -- long-term luxury
brand success cannot exist. The reason is simple.
Luxury brands cater to a consumer who can buy
almost any material thing he or she wants. A
luxury brand’s physical product, therefore, is
secondary. Like an experience, an exclusive
insider’s view or an engaging story, a particular
emotion is what luxury consumers are really after.
Consumers are loyal to Burberry because they
want to feel “authentic” and “timeless;” Ritz-
Carlton, to feel “august;” Chanel to feel “sublime;”
Tom Ford to feel “triumphant;” and Tiffany’s to feel
“love.” We help luxury brands discover their
emotional value first, and construct their physical
and digital manifestations to most effectively to
express and extract it.
15

19. “Clients are looking for greater speed and much
greater focus of teams: That means
consultancies with an execution network. They
don't want more than half of their agency fees
to go to overhead. They don’t want to risk
missing creative opportunities for the fog of big
agency bureaucracy. They want things in a
'ready, fire, aim' model. They want things lean
and mean."
- ADWEEK, 2011
“The Agency of the Future”
16

20. THE MARKETING FIRM OF THE FUTURE
Often times, clients are so impressed with our unique, luxury skill-set,
that they ask us to find someone to execute campaigns, too. Did you
know...
45% {WHICH 55%
WHY WE’RE BETTER THAN THE REST {
AN AVERAGE
A MERE
MEANS
of big-agency digital
fees go to overhead?
of your money ends
up in your message.
Because of this, many of our luxury clients reduce their agency
partners in favor of our specialized luxury digital marketing network of
artists and technicians who have specific experience with luxury
brands and with particular media platforms.
With our network, your money doesn’t go to the salaries and benefits
of employees who will never work on your campaigns. When you
work with us, your money doesn’t go to expensive equipment that
your campaigns will never use. When you work with us, your media is
always executed by a specialized luxury expert.
When you work with us, your money goes where it belongs... in your
message. With us...
10% {WHICH 90% {
MORE THAN
LESS THAN
MEANS
of your brand marketing
fees go to overhead?
of your money ends
up in your message.
17

21. THE SPECIALIZED CONSULTANT ADVANTAGE
TOP 3 REASONS TO WORK WITH US
1. Few agencies understand the sensitive digital needs of luxury
brands, so a luxury brand needs a proven counselor and advocate in
its corner to safeguard their digital investment. We specialize specifically
in luxury brands, and with over a decade of success, have earned a
reputation as one of the world’s top luxury marketing thought
leaders. Digital marketing spends are big investments, and they
deserve a fractional investment to protect them.
2. Few agencies specialize in single, digital platforms. We close the gap
between luxury and digital by ensuring that the execution of our clients’
digital media adheres to the unique demands of affluent consumers.
We also employ a worldwide network of the most accomplished
artists and technicians, so unlike traditional agencies, we match clients
with the specialized teams that fit them best.
3. Unlike traditional agencies, where almost half your money goes to
their overhead, with us, almost all of your money ends up in safeguarding
your message. We are more agile, use smaller teams, and can quickly
maneuver as technology, insight and campaign metrics demand in real-time.
18

22. "They opened my eyes to marketing
weaknesses and great
opportunities. Their knowledge,
research and expertise have been
invaluable in informing my
decision making process."
JAMIE DRAKE, client
November 21, 2010
33

23. DUKE GREENHILL
Founder & CEO
Duke is one of the world’s luxury marketing thought leaders recognized with the
unique ability to drastically increase the value of brands as business assets.
From Hollywood to the White House to Ivy League halls and Madison Avenue,
Duke's experience and success in virtually every media arena has taught him
how to develop authentic, effective campaigns, and led him to founding the
premiere bespoke luxury brand agency, Greenhill + Partners, LLC. He has
created over 300 award-winning advertising campaigns, produced three
independent feature films, and written on assignment for publications like the
New York Times, The Atlanta-Journal Constitution, The Harvard Review, Media
Maker Magazine, Filmmaker and many others. He has won Telly awards, Pollie
awards, MTV awards and an Academy Award short nomination. As a chief
creative at Washington, D.C.'s, illustrious Stevens Reed Curcio & Potholm media
agency, Duke worked on prestigious presidential and corporate image
campaigns. As the principal producer for In Media Res Films, he produced and
marketed Hollywood films. And as founder and executive creative director of
Greenhill + Partners, Duke has worked in front of and behind the scenes on
campaigns for such lauded clients as Chanel, Adidas, Dockers, Ritz-Carlton,
Fairmont Hotels, Wal-Mart, Whole Foods, Kate & Co, Stone Hill Vineyards, and
many more. Duke is a graduate of the University of Texas at Austin's School of
Communications (Bachelors), and Columbia University's Graduate School of Film
(Masters). Duke is currently one of only four ‘laureates’ on the American
Marketing Associations 2012 Luxury Marketing Panel.
20

24. BRIDGING
THE GAP
BETWEEN
LUXURY
& DIGITAL
www.TheFutureOfBranding.com
Greenhill_Partners@me.com
917.434.7368
Hell’s Kitchen, New York City