The Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group presents new research on news consumption, reader habits, advertising and more on mobile devices.

1. The Future of Mobile
News
Presented at Advertising Week, New York, NY
October 1, 2012

2. The Growing Mobile Landscape

3. Tablet Market Opens to New Players

4. iPad Owners More Active than Android Owners
Tablet Use iPad Android
Use several times a day 54% 33%
Get news daily 48 35
Use social networks daily 38 28
Send/receive email daily 56 34

5. Daily Use of Tablet Remains High

6. News Remains a Top Activity on Mobile Devices

7. The Broader Population Continues to Add News Time

8. More Gadgets Mean More News

9. Tablets Used More for Long-form Reading

10. How In-depth Reading Happens on Tablets

11. Personal Interest Ranks High

12. Many Still Check in Just Once a Day

13. Brands Are Important

14. And Often Followed on Multiple Platforms

15. Mobile News Users Subscribe More to Print

16. Two Different Audiences in Digital and Print

17. Two Different Audiences in Digital and Print

18. The Role of Ads on Mobile Devices

19. Mobile News Users Who
Carry Special Appeal

20. App Users Stand Out

21. As Do Dual Device Users

22. And Those Who Get News Multiple Times a Day

23. What This Means
New opportunities:
IF……
News organizations and advertisers do a better job of
understanding and creatively reaching digital mobile
news users.