The document discusses how businesses can generate more revenue from existing customers through effective communication plans. It notes that it costs 5-7 times more to acquire a new customer than an existing one. The document provides tips for multi-channel communication strategies using direct mail, email, and technology to personalize messages. It emphasizes the importance of developing a marketing plan to consistently engage customers with relevant product offers and information.

1. Getting More Business From Existing Customers Blase Ciabaton www.TheDirectMailMan.com Naples PrintSource 1-7-10

10. Identify & acquire a targeted list of prospects Consistently communicate with your own customers Consistently send product-related offers to existing customers

12. Identify & acquire a targeted list of prospects Consistently communicate with your own customers Consistently send product-related offers to existing customers Develop a comprehensive marketing plan