In April 2016, one of EA Learning’s experienced Business Architecture instructors, Judith Oja-Gillam, delivered a webinar to a community of Architects and IT professionals within the IASA network. Judith discussed the discipline of business architecture, its potential value to the business and some of the challenges it looks to address. The approaches discussed are linked closely to the content delivered in EA Learning’s Applied Business Architecture.
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Our Enterprise Architecture
Practice has evolved from its
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Over 12+ years we have helped
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will profoundly improve corporate
performance – quite simply,
Architecture is in our DNA.
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We are dedicated to supporting the advancement of the
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to have supported a number of learning initiatives and
standards body developments with organizations such as
the Open Group, IIBA and Open Universities Australia.
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OUR APPROACH –
“ARCHITECTURE THINKING”
1
Establish Consensus
for Strategy
2
Define A Common
Reference Point
3
Take A Coherent Approach
to Solutions
4
Build A Strategically
Aligned Roadmap
MOTIVATION MODEL BUSINESS MODEL
SERVICE MODEL
CAPABILITY MODEL
People
ROADMAP
GOVERNANCE
* Closed feedback
loop to
Motivation Model
Information
Technology
Process
MARKET MODEL
MEANS ASSESSMENT
INFLUENCERS
ASSESSMENT
MEANS ENDS
MACRO
ENVIRONMENT
INDUSTRY
SCAN
SWOT PERFORMANCE
• Financial
• Customer
• Internal (current)
• Internal (long-term)
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It is about giving strategic business objectives
greater clarity and structure by describing how
they translate into operations.
The goal of Business Architecture is to
operationalize business strategy, thereby helping
business leaders avoid a risky leap directly from
strategy to specific project investments.
Weliketorefertoitas
“Thedesignofbusiness”.
WHAT IS BUSINESS
ARCHITECTURE?
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Creating close alignment between
business goals and IT strategy
WHY BUSINESS ARCHITECTURE?
Business Architecture provides the context for
technology, aligning the technical architecture
domains to long term business need.
Business Architecture means:
• A common language, founded in business
terms, not IT-speak
• A more joined-up approach to assessment
and selection of new projects
• IT investments are directly aligned to
business goals
• Greater opportunities for reuse
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BUSINESS ARCHITECTURE CONNECTS
STRATEGY TO IMPLEMENTATION
IMPLEMENTATION
STRATEGY
BUSINESS
ARCHITECTURE
IMPLEMENTATION
STRATEGY
BUSINESS
ARCHITECTURE
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FAILURE POINTS BETWEEN
STRATEGY & IMPLEMENTATION
Strategy Projects
Strategy not
sufficiently tied
to operations
Needed capabilities
not properly
understood or
measured
Planners not
accountable for
delivery
Benefits aren’t
quantified or
traced back to
original goals
The drivers of
strategy are
often misaligned
Are we investing in the right
areas across the enterprise?
Is my investment portfolio
balanced across all of the
economic value add
dimensions?
Are the strategic programs
aligned, or for that matter,
are they the right strategic
programs?
There is a lot of activity going
on out there, how do I know
we are doing the right things?
Where can we take advantage
of synergies across the major
strategic programs?
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BUSINESS ARCHITECTURE
OR I.T. ARCHITECTURE?
Value increases as the mandate increases.
EA = IT Architecture
Improve project performance
EA = Enterprise-Wide
IT Architecture(EWITA)
Improve IT performance
EA = Business Architecture (BA) + EWITA
Improve Business Performance
EA = Strategic Enabler +
BA + EWITA
Improve Market
Performance
(ShareholderValue)
A
B
VALUE
MANDATE
C
E
EA = Product Architecture + Business
Architecture(BA) + EWITA
Improve Product/ServicePerformance
D
Business Architecture is
seen as a positive
progression away from IT
Maximize Product profitability
Maximize market share
Maximize customer lifetime value
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Building coherence requires an understanding of
the components of a Business Model, and how to
assemble them in a manner that is innovative
and differentiating whilst maintaining stability.
A Coherent Business Model is one that is
synchronized around:
> its market position,
> its product and service portfolio; and
> its most distinctive strategic capabilities
> All of the above working together as
a system
THE GOAL OF A
GOOD BUSINESS
MODEL IS TO
CREATE COHERENCE
THE ENVIRONMENT
THE BUSINESS MODEL
MARKET
MODEL
PRODUCTS
AND SERVICE
MODEL
OPERATING
MODEL
Markets
Industries
Customers
Market Segment
Channels
Customer
Relationships
Value Proposition
Offering: Products /
Services
Capabilities
Processes / Value
Chains
Business Services
Functions
Data
Applications
Technology
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STRATEGIC COHERENCE:
CAPABILITY BASED PLANNING
Capability driven architectures are designed to
support the strategic objectives of an organization.
Capabilities consist of people, process, Information
and technology
MISSION
STRATEGIES
TACTICS
VISION
GOALS
OBJECTIVES OUTCOME
CAPABILITY
People
Process
Technology
Information
To fully understand a capability all these
components must exist regardless of their
maturity level
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Some Definitions…
WHAT IS A CAPABILITY?
An ability that an organization,
person, or system possesses.
Capabilities are typically
expressed in general and high-
level terms and typically require a
combination of organization,
people, processes, and technology
to achieve. For example,
marketing, customer contact, or
outbound telemarketing.
– The Open Group
The power or ability to
do something.
– Oxford English Dictionary
Measure of the ability of an
entity (department, organization,
person, system) to achieve its
objectives, specially in relation to
its overall mission.
– Business Dictionary
The ability to perform or achieve
certain actions or outcomes
through a set of controllable and
measurable faculties, features,
functions, processes, or services.
– Wikipedia
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Some Guidelines…
IDENTIFYING CAPABILITIES
> All enterprises have
‘capabilities’: they are what the
enterprise must be able to DO
in order to fulfill its mission.
> Capabilities are expressed as
outcomes and should be
agnostic of technology,
product, organizational unit, etc.
> Capabilities will tend to persist
over time.
> Capabilities can be described in
a simple one-page view…
the Business Capability Model.
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THE ROADMAP CHALLENGE…
“What are the changes between the current
state and the future state of the
architecture?”
“How are my strategic objectives being
realized through my architecture and
program of work?”
“What is my current investment roadmap to
achieve the required changes?”
“Where are the dependencies across the
program of work?”
Typical Stakeholder Concerns
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DEVELOPING A CAPABILITY-
DRIVEN ROADMAP
Coherence: technology change initiatives will also
impact the People and Process dimensions of the
Capabilities.
Capability Uplifts are often delivered in multiple
increments – these Capability uplifts can be grouped
into work packages.
A Business Architecture approach will provide clarity
on how different solution options will enable
capabilities….
….in turn creating traceability from strategy to
implementation.
Work
Packages
Work
Packages
Motivation
Business
Model
Capability
Model
Target
Architecture
Maturity &
Gaps
Work
Packages
Current
State
Work
Packages
Work
Packages
MOTIVATION
BUSINESS
MODEL
CAPABILITY
MODEL
TARGET
ARCHITECTURE
MATURITY &
GAPS
WORK
PACKAGES
CURRENT STATE
ARCHITECTURE
ROADMAP
‘ A N C H O R M O D E L S ’
People, Process,
Information,
Technology
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CAPABILITY INCREMENTS
Capability Maturity Uplift is often Delivered in Multiple Increments
C A P A B I L I T Y
C A P A B I L I T Y I N C R E M E N T
Individual
Collective
Training
Professional
Development
Concepts
Business
Processes
Information
Management
Infrastructure
Information
Technology
Equipment
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ANATOMY OF A ROADMAP
STRATEGIC
CONTEXT
STRATEGIC
OB J ECTIVES CHANGE D RIVERS
ARCHITECTURE
P RINCIP LES
TARGET STATE
STRATEGIC INITIATIVES
CURRENT
STATE
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HOW: EXECUTING BUSINESS ARCHITECTURE
Applied Business Architecture Training Course – Four Days
IDENTIFY
GOALS
& OBJECTIVES
UNDERSTAND
BUSINESS
MOTIVATION
PROTOTYPE
BUSINESS
MODEL
STRATEGIES
DEFINE
CAPABILITIES
ASSESS
CAPABILITIES
MATURITY
DEFINE FUTURE
STATE
CAPABILITIES
MATURITY
ASSESS
CURRENT
PROJECT
ACTIVITY
PLAN
TRANSITION
DEFINE
VALUE CHAIN
COMPONENTS
WORK
STREAMS
PROBLEM
DEFINITION
BUSINESS
SCENARIOS
OUTPUTS
MEANS TO END
BUSINESS
MOTIVATION
MODEL
BUSINESS MODEL
CANVAS
A VALUE SYSTEM
MODEL
A VALUE CHAIN
CAPABILITY
MODEL
STRATEGIC
OVERLAY
CAPABILITY
MODEL WITH
CURRENT
MATURITY
OVERLAY
CAPABILITY
MODEL WITH
TARGET MATURITY
OVERLAY
CAPABILITY
MODEL WITH
PROJECT
OVERLAY
MATURITY, IMPACT
AND IN-FLIGHT
MATRIX AND
DEVELOP THE
QUADRANT
GRAPHS
CAPABILITY
MODEL WITH
HOTSPOT
OVERLAY
SEQUENCING
MATRIX
TRANSITION PLAN
SUMMARIZED
ROADMAP VIEW
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RECAP
Business Architecture provides the link between
Strategy and Implementation.
Business Capabilities are an essential tool to help
us to look at the Business agnostically, speak a
common language and understand our strengths
and weaknesses in relation to strategy.
Linking programmes and projects to Business
Motivation (via Capabilities) provides traceability
from strategy to implementation.
BusinessArchitectureKeyPoints