The document discusses 15 trends for the year 2015. Some of the key trends discussed include: - Visual content like pictures and videos are processed much faster than text by the brain. - 3D printing is changing manufacturing by allowing for customizable, one-off production. - Big data is being used by retailers to make highly targeted adjustments to optimize sales. - Consumers are increasingly drawn to retailers that invest in corporate social responsibility. - Mobile devices are becoming the primary way people access information, with many ditching desktop computers altogether.

1. SELECT, COLLECT AND PROJECT DIGITAL
ASSETS RELEVANT TO YOUR COMMUNITY
ONTO PLATFORMS LIKE PINTEREST
OR SLIDESHARE
DIGITAL CURATION
OF ONLINE
SHOPPERS IN THE
U.S. HAVE MADE A
PURCHASE BASED ON
A RECOMMENDATION
VIA PINTEREST
47%
1

2. 2
USE PICTURES... ‘SKIMMING’ IS THE NEW NORM
USE FEWER WORDS
THE PICTURE CAME
BEFORE TEXT... THIS
IS WHY VISUALS ARE
PROCESSED 60,000
TIMES FASTER
THAN TEXT

3. 3
ECOMMERCE SITES ARE SETTING UP SHOPS OFFLINE
TO PROVIDE SPACES AND MOMENTS WHERE PEOPLE
CAN STEP AWAY FROM PURE TECH SATURATION AND
ENJOY REAL OFFLINE EXPERIENCES
ONLINE COMES TO LIFE
THE MAJORITY OF
OVERALL RETAIL
SALES ARE STILL
TAKING PLACE
OFFLINE

4. 4
THE THIRD INDUSTRIAL REVOLUTION IS HERE – FROM
TOYS, TO LEATHER, TO HUMAN ORGANS, 3D PRINTED
CUSTOMISABLE, ONE-OFF PRODUCTION IS IRREVERSIBLY
CHANGING YOUR WORLD
3D PRINTED EVERYTHING!
NASA EMAILED A WRENCH
TO THE INTERNATIONAL
SPACE STATION

5. 5
FROM NATURAL PRODUCTS AND MINDFULNESS, TO
NATURAL BASED PRODUCTS, STATUS IS NO LONGER
JUST ABOUT WEALTH AND POWER... IT’S ABOUT
HEALTH AND WELLBEING
360° WELLBEING
PRODUCT TRANSPARENCY,
PURITY AND AUTHENTICITY
ARE NOW THE DEFAULT
SETTINGS FOR PRODUCTS
THAT TARGET THE WORLD
OF HEALTH AND
WELLBEING

6. 6
THE CLIMATE HAS IRREVERSIBLY CHANGED
MEANING WEATHER PATTERNS, PRODUCTION
SYSTEMS, AND ACCESS TO NATURAL RESOURCES
IS BECOMING LESS CERTAIN... INCORPORATE
CLIMATE CHANGE SCENARIOS AND SOLUTIONS
TO ALL YOUR ACTIVITIES
THE CLIMATE HAS CHANGED
CLIMATE CHANGE HAS OUT
PACED PREDICTIONS FROM 20
YEARS AGO, AND THE CRIME
SCENE IS COVERED IN HUMAN
FINGERPRINTS

7. 7
BIG-DATA CAN REVEAL PRECISELY WHEN SPECIFIC
CUSTOMER GROUPS ARE MOST LIKELY TO SHOP AND
EXACTLY WHAT THEY ARE LOOKING FOR IN TERMS
OF PRODUCT, SERVICE, PRICE, ETC
BIG-DATA IS GOLD!
USE BIG-DATA TO MAKE HIGHLY
TARGETED ADJUSTMENTS
TO STAFFING, PRODUCT
PLACEMENT, MARKETING
DISPLAYS AND PRICES
THROUGHOUT
THE DAY

8. 8
CONSUMERS ARE INCREASINGLY BEING DRAWN
TO RETAILERS THAT INVEST IN CORPORATE
ENVIRONMENTAL AND SOCIAL RESPONSIBILITY
BE GOOD, DO GOOD
HELP YOUR CUSTOMERS
FEEL GOOD BY EMBRACING
GOOD DEED INITIATIVES
SUCH AS BUY 1 GIVE 1

9. 9
RELEVANCE AND GREAT CREATIVITY ARE KEYS TO
GETTING CHATTER. BY REACTING IN REAL-TIME
TO DIFFERENT NEWS EVENTS AND SOCIAL MEDIA
TRENDS PEOPLE START TALKING ABOUT YOU
REAL-TIME MARKETING
OREO’S 100-DAY
‘DAILY TWIST’ REAL-
TIME MARKETING
CAMPAIGN ACHIEVED
A 110% GROWTH IN
FAN INTERACTION
110%

10. 10
DIGITAL BEACONS AND AUGMENTED REALITY
ARE MAKING THEIR WAY INTO EVEN MORE
STORES. THIS TECHNOLOGY PROVIDES IN-STORE
ANALYTICS AND MARKETING SOLUTIONS FOR
BRICKS-AND-MORTAR RETAILERS
RESPONSIVE RETAIL
DELOITTE DIGITAL IS
PREDICTING THAT ‘DIGITAL
INTERACTIONS WILL
INFLUENCE 50 CENTS OF
EVERY DOLLAR SPENT IN
RETAIL STORES AT THE
END OF 2014’

11. 11
TO KEEP GOOGLE’S FOCUS ON MOBILE, AND TO KEEP
‘PUSHING PEOPLE AHEAD’, CEO LARRY PAGE FORCES
HIMSELF TO DO WITHOUT A COMPUTER DURING
MUCH OF HIS DAY, USING ONLY HIS PHONE
DITCH YOUR DESKTOP
LARRY ALSO ENCOURAGES
ENGINEERS AND PRODUCT
MANAGERS TO SPEND AT
LEAST ONE DAY A WEEK
WORKING ONLY ON THEIR
MOBILE DEVICES

12. 12
TEN YEARS AGO, THERE WERE THREE BILLIONAIRES
IN CHINA, AND NOW THERE ARE AT LEAST
350 BILLIONAIRES....THER ARE ALSO 60,000
MILLIONAIRES WITH 200M+ IN WEALTH!
BLING DYNASTY
IF YOU ARE A WESTERN
LUXURY-LIFESTYLE BRAND,
CHINA REPRESENTS ABOUT
100% YOUR POTENTIAL
GROWTH MARKET
100%

13. 13
MAGAZINES ARE ABANDONING THEIR WEBSITES AND
BECOMING CONTENT CHANNELS WITHIN FACEBOOK
OR TWITTER OR PINTEREST OR VINE OR INSTAGRAM
MEDIA MELTDOWN
2015 WILL BE THE YEAR
THAT A LARGE MAGAZINE
WILL FOLD ITSELF INTO A
PINTEREST PAGE

14. 14
FROM ‘NEST’ LEARNING THERMOSTATS, THROUGH
TO DOMESTIC ROBOTS, THE AGE OF THE SMART
HOME IS UPON YOU
SMARTHOME
NATURAL FIBERS ARE
BECOMING THE PERFECT
COMPLIMENT TO
SMARTHOMES

15. 15
THIS YEAR THE AMOUNT OF PEOPLE
USING WEARABLE TECHNOLOGY IS
PREDICTICTED TO DOUBLE
WEARABLES
ANALYSTS PREDICT
THE APPLE WATCH WILL
ACCOUNT FOR 36%
OF APPLE’S REVENUE
GROWTH
36%

16. CHIPOTLE MEXICAN
GRILL INC’S SUSPEND
PURCHASES FROM A PORK
PRODUCER THAT RAN
AFOUL OF ITS ANIMAL
WELFARE RULES
BRAND ACCOUNTABILITY IS NOW JUST
‘A-CLICK-AWAY’ AS CONSUMERS BECOME
INCREASING CONCERNED ABOUT PRODUCT
SAFETY, TRACEABILITY AND AUTHENTICITY.
NOWHERE TO HIDE
15 for 15 BONUS TREND