Millennium-treffit 12.2.2016, Henry Tirri. Executive in Residence Aalto-yliopistossa: "Kehity tai kuole – näin yritys luo arvoa digitalisaatiolla"

1. Henry Tirri 2/12/16

2. Thank you for that fine forensic
analysisMr. Bodine.
Of course the experienceof it
was … somewhat different.
Disclaimer.

3. Prelude: In the World we live in Bits eat atoms.
Every Day.

9. Artificial Intelligence

10. First element of disruption:
The Argonauts.

11. Ar·go·naut (är gə-nôt )
n.
1. Greek Mythology One who sailed with Jason on the
Argo in search of the Golden Fleece.
2. also argonaut A person who is engaged in a
dangerous but rewarding quest; an adventurer.

15. Satosi Nakamoto

17. Second element of disruption:
New companies become significant fast - Unicorns.

19. Third element:
It is nothing personal”: Going after industries –
not companies.

20. Central banks
Libraries, Printed media
Physical Stores
Hotel Chains
Taxi Fleets
Automotive industry

21. Fourth disruption element:
Platform economy.

22. InterBrand: 2014 Best Global Brands
© 014 Parker, Van Alstyne & Choudary

23. These are Platforms
© 014 Parker, Van Alstyne & Choudary

24. 1. All teams will expose their data…
2. Teams must communicate
through interfaces.
3. … no other form of interprocess
communication allowed
4. Interfaces, without exception,
must be externalizable.
5. Anyone who doesn’t do this will
be fired.
An API strategy is needed - Bezos Platform Mandate
© 014 Parker, Van Alstyne & Choudary
Source: Yegge Rant

25. Winners are the platform “gatekeepers”.
.

26. Fifth element:
There are no “safe havens” –entry barriers are weaker
than you think...

27. “We (our industries) are protected by high entry barriers.”
Wireless industry believed they are protected by high entry barriers:
1. OS so:ware assets (Symbian, Blackberry OS)
2. An exisEng working ecosystem with carriers in a licensed, telco regulated
environment which is hard to enter
3. OEM built relaEonship with operator customers over decade
4. Scale advantage of the incumber players: world-class logisEcs and high volume
manufacturing (Nokia is “13Hz company” – 13 devices/s)
5. Global sales channels that took resources and Eme to create
6. Consumer brand advantage due to product volumes
7. Large R&D investments to drive differenEaEong cu]ng edge technology (Nokia
alone spent $40B in 20 yrs)

28. Regulatory
Environment is an
entry barrier…

29. My technology scouting
protects me against disruption.

31. Sixth element:
The shift in Open innovation : not anymore “owned” by
universities and research labs.