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Building Products That Don’t Suck
Building products that don't suck by Satish Kanwar of Shopfiy
Questions
1 - Is it a good idea?
2 - Does it create value?
3 - Can it become scalable?
- 1 - Is it a good idea?
Internal Communication
• Only takes 1 person to screw it up
• Writing is the craft of product people
• Create a common language for the team
External Communication
• Do real customer development
• Aim to disprove your own assumptions
• Stick to open questions or hard prototypes
Fire Bullets, then Cannonballs
- 2 - Does it create value?
Minimum Value
• Minimum is the least work to create value
• Value is what users are willing to pay for
Evidence of Value
• Do real customer validation
• Time, data, or money is accepted
• Measure success based on users’ goals
Do Things That Don’t Scale
- 3 - Can it become scalable?
Building products that don't suck by Satish Kanwar of Shopfiy
False Starts
• Not enough value
• Not enough engagement
• Not enough natural growth
Unfair Advantages
• Lean into your strengths
• Stay close to your customers
• Repeatable, scalable value creation
Questions
1 - Is it a good idea?
2 - Does it create value?
3 - Can it become scalable?
satish@shopify.com @skanwar

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