Strategy pitch to address content gap for a publishing company.

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Making Social Content Work

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What Does Your Traffic Sources Say?
The search and direct traffic shows that people come to NotionPress because your offering is right in front of
them at the exact moment when they are ready to buy.

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In Other Words…
44% of your customers have come to you
during their search in these stages.

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IT ALSO SAYS THAT YOU NEED
TO CATCH PEOPLE AT THE
MOMENT IN THEIR WRITING
CAREER WHERE THEY NEED
SOME GUIDANCE.
But then…

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What Kind of Content Will This Customer
Consume?
Content that he/she can use to get
through a stage—you need to position
your business as the solution that can
be used in the next stage.
You Have
Been Missing
Out on the
Customer
Journey

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So Who Are Our TG?
People who are not in
line of our business.
OBJECTIVE:
Get the by-standers interested
in what you have to say.
Wannabe authors who
have an idea to explore.
Authors of completed
manuscripts who are
looking for a way out.
OBJECTIVE:
Expose target audience to brand
content
OBJECTIVE:
Get writers to engage with you.

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Our Three-Fold Objectives…
TERMINAL OBJECTIVE 1:
Get non-writers interested
in what you have to say.
TERMINAL OBJECTIVE 3:
Get writers to engage
with you.
GOAL:
Position yourself as an expert in
this niche.
TERMINAL OBJECTIVE 2:
Expose target audience
to brand content
Social KPIs:
Impressions, Reach
Business impact:
Top of mind awareness
Earned mentions, impressions
Referrals, sentiments
# of engagements
Leads
Visits, traffic
Conversion

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Cost Estimate
Task Cost Frequency Notes
Social media strategy Rs. 15,000 One-time cost, yearly Need access to social reports
Content calendar (text+posting) Rs. 10,000 Monthly - 20 FB posts/month
- 5 Tweets or retweets/day
Content calendar (images) -- -- Photos/creatives to be delivered by
client
Community management Rs. 15,000 Monthly KPIs need to be set
Campaign management NA Not included in this scope.
* Standard costs for work involved in these channels: FB, Twitter, Slideshare & LinkedIn. Scope of work doesn’t include creating presentations for
Slideshare, blogs, articles, etc.

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About Me…
Tayub Ahmed Refai.
Over the last two years, I have helped clients meet their social marketing objectives.
Most of these are B2C organizations and a few of them are internationally
renowned names. I have experience creating social strategies, covering a whole
gamut of content marketing universe. I am based out of Chennai.
https://in.linkedin.com/in/tayubrefai
tayubrefai@gmail.com
9940328301
Journalist, Editor, Knowledge Management Analyst, Copy Writer, Author, E-learning Professional, & Content Strategist