1. EENADU
CONTENT STRUCTURING

2. A DAY AFTER PUBLICATION, MOST CONTENT DISAPPEARS IN THE DEPTHS OF A NEWS WEBSITE.
IT CAN ONLY TO BE FOUND WHEN A READER EXPLICITLY SEARCHES FOR IT.
EACH STORY SHOULD FUNCTION AS PART OF A WEB OF KNOWLEDGE AROUND A CERTAIN TOPIC.

3. The CONTENT STRATEGY
CONTENT REQUIREMENTSFUNCTIONAL SPECIFICATIONS
Related content Metadata
Reusable content Share
Content organization Structure
What the website user
expects out of the website
content
What to do to make the
content meet the user
expectations

4. The CONTENT STRATEGY
CONTENT REQUIREMENTSFUNCTIONAL SPECIFICATIONS
Related content Metadata
Reusable content Share
Content organization Positioning & structure
Establishing the context for
topical navigation

5. CONTEXTUALIZING CONTENT
CATEGORY
REGION
TOPIC
KEYWORDS
PERSONS
ORGANISATIONS
Article
Establish
parameters to
categorize
content
1
Build
relationships
between
content &
categories
2
Contextualized
content
Display news
with associated
content
3
CMS
tags
Intelligent tagging in CMS
brings out the cascading
relationship between
stories.

6. The CONTENT STRATEGY
CONTENT REQUIREMENTSFUNCTIONAL SPECIFICATIONS
Related content Metadata
Reusable content Share
Content organization Positioning & structure
Standardized organizational
schemes for particular content

7. ORGANIZATION /
STRUCTURE OF
CONTENT: FEATURES
IMAGE
ONE/TWO
LINE CAPTION
SINGLE
COLUMN TEXT
Ist. Scroll
QUOTE
2nd. Scroll
3rd.Scroll
4th.Scroll
Recommended stories
More stories
HOME PAGE INSIDE PAGE
Section name
Slug
Author
+
Dateline
1 or 2 line heading
1 or 2 line intro

8. ORGANIZATION /
STRUCTURE OF
CONTENT: NEWS
IMAGE
ONE/TWO
LINE CAPTION
SINGLE
COLUMN TEXT
One or
two scrolls
Recommended stories
More stories
HOME PAGE INSIDE PAGE
Section name
Slug
Dateline
1 or 2 line heading
xxxxxxx
XXXXXXXX XXXX XXX XX
xxxxxxx
SLIDER

9. ORGANIZATION /
STRUCTURE OF
CONTENT: COLUMNS
SINGLE
COLUMN TEXT
4 scrolls
Other columns
HOME PAGE INSIDE PAGE
Section name
Columnist
name
Dateline
1 line heading
xxxxxxx
XXXXXXXX XXXX XXX XX
xxxxxxx
xxxxxxx
xxxxxxx
xxxxxxx
xxxxxxx
Other writings
by the same
columnist
QUOTE

10. ORGANIZATION /
STRUCTURE OF
CONTENT: NEWS FEED
Section name
Last update hour
Three line news description
News source
Divider
Image sizes

11. ONLINE PUBLISHING TEAM
STRUCTURE CHIEF EDITOR
WEB EDITOR
CONTENT MANAGER
SEARCH EDITOR
CMS SPECIALIST
COMMUNITY
MANAGER – NEWS
COMMUNITY
MANAGER –
FEATURES
DATA SPECIALIST
DESIGN MANAGER
MULTIMEDIA EDITOR
GRAPHIC DESIGNER 1
GRAPHIC DESIGNER 2
SENIOR SUB-EDITOR
SUB-EDITOR – NEWS
SUB-EDITOR –
FEATURES