How branded storytelling can create value and loyalty from a user experience

1. © 2013 SAPIENT CORPORATION | CONFIDENTIAL
STORYSCAPING & ORGANISING IDEAS
HOW BRAND STORYTELLING CAN CREATE VALUE & LOYALTY
FROM A USER EXPERIENCE

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ETHNOGRAPHY
WIREFRAMING
DESIGN THINKING
FIELD RESEARCH
USER TESTING
COMPETITOR ANALYSIS
HEURISTIC EVALUATION
USER RESEARCH FINDINGS
DOCUMENTATION OF PERSONAS
PRODUCT DESIGN

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AS UX’ERS WE NEED TO GO A
BIT FURTHER INTO
BRANDED STORYTELLING
AND DISCOVER HOW
EXPERIENCE + STORY
LEADS TO
VALUE + LOYALTY

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19. PLAY
WITH
POSSIBILITIES

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ACTIVATE
AWESOME

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CREATE WORLDS
NOT JUST
WEBSITES
Paul Taylor, Creative Director – Experience Design, SapientNitro @yum_ux