SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
Rising to the Business Support System
challenge
In trying to meet these imperatives, many
CSPs are hampered by legacy business support
systems (BSS) that have become costly,
unwieldy and inflexible through many years
of in-house customization, add-ons and
workarounds. Yet there is a solution at hand:
all of the requirements faced by CSPs play
directly to the benefits that cloud computing
and as-a-service (XaaS) delivery models can
bring to enterprise IT.
This is why growing numbers of CSPs are
opting to move their BSS to the cloud. In doing
so, they are targeting a wide range of business
goals—including higher speed to market, cost
optimization, and faster, more compelling and
more personalized customer experiences.
Higher speed, higher agility, lower cost
In pursuit of these benefits, a growing number
of CSPs are adopting agile, lower-cost, cloud-
powered operations. As well as delivering
against their immediate business goals, these
solutions open the way to shorter innovation
adoption cycles and more agile business and
development models for revenue growth.
Again, these advances are prerequisites for
future success. In the cloud-powered industry
ecosystem now taking shape, CSPs will no
longer have a window of six to 12 months
in which to assess, produce and deploy new
technology innovations. Product and service
development in the cloud will enable CSPs to
collapse this lifecycle to a few weeks—helping
them to stay in the game against fleet-footed
competitors.
To guide the migration of their BSS to the
cloud, many CSPs reference the industry-
standard TM Forum’s Telecoms Applications
Map (TAM)—a standard framework to define
systems supporting all the typical end-to-end
processes of the communications industry.
However this model reflects more traditional,
on-premise technologies and larger scale
solution development and integration efforts.
To help organizations overcome these challenges,
Accenture has developed a SaaS Reference
Architecture for Communications Service
Providers that extends the TAM with cloud
solutions offerings. This new architecture, a
FullForce Certified Salesforce Program industry
solution, maps the TAM modules to the newest
cloud technologies, paving the way to innovation
and acceleration of CSPs' migration to the cloud.
Accenture SaaS Reference
Architecture for Communications
Service Providers
Bringing operators the power, flexibility
and scalability of the cloud
As both providers and consumers of cloud services, communications service providers (CSPs) are in the front line of cloud computing’s
disruptive impact. Externally, CSPs are facing intensifying competition from over-the-top (OTT) internet players, and from global-scale
cloud providers like Amazon. Internally, CSPs are under growing pressure to drive down costs, boost their competitiveness, open up new
revenue streams, and respond in rapid and agile ways to fast-changing customer demands.
Cross
Domain
Strategy,
Infrastructure
& Product
Market Sales Domain
Product Domain
Customer Domain
Service Domain
Resource Domain
Supplier Partner Domain
Enterprise Domain
Operation
Support and
Readiness
Fullfillment Assurance Billing
Number of Solutions Mapped to TAM
6
3
8
46
4
4
7
Solutions from SaaS Reference Architecture Positioned Across the Telecoms Application Map
Copyright © 2015 Accenture. All rights reserved.
Accenture’s SaaS Reference Architecture for Communications Service
Providers: a crucial enabler in CSPs’ journey to cloud enablement
Simplifying and accelerating in three
dimensions
By simplifying and accelerating solution
development, the architecture helps a
communications operator to achieve three
objectives at once. First, reduce design and
development cycles with reference designs and
code; second, minimize design and development
risks; and third, rapidly design, create and build
a well-designed architecture founded on proven
cloud concepts and experiences.
The reference architecture provides a blueprint
for how operators can best leverage cloud-
based platforms to create an agile, nimble
BSS that supports rapid service deployment.
Accenture has created interfaces and code
to integrate some of the leading cloud
platforms into the BSS, as well as developing
an expanding portfolio of process flows that
currently include:
•	 Market-to-lead
•	 Lead-to-opportunity
•	 Configuration/price quote
•	 Sales/ordering
•	 Provision
•	 Create case
•	 Provide support
•	 Resolve issues
To enhance the reference architecture,
Accenture also has a quick start tool to
improve the efficiencies in the design and
development of CRM capabilities that enable
speed to market. The quick start tool goes one
step further than the reference architecture.
It provides pre-built processes and code
configurations that allow a more detailed view
of telco business specific processes, specifically
marketing, offering management and CRM.
Leveraging the Accenture SaaS Reference
Architecture for CSPs coupled with the
Accenture SaaS Quick Start Tool provides our
clients with industry proven leading practice
business processes and software solutions.
Addressing a key pain-point:
subscriber management
One area in which the reference architecture
can generate strong business benefits is in
subscriber management. This is because legacy
approaches in this area are now falling short
of communications operators’ evolving needs—
turning subscriber management into a pain-
point that they urgently need to address.
Traditionally, CSPs have relied on direct sales
channels to sell their products and services.
However, rapid expansion in their product
portfolios have seen these channels become
increasingly insufficient, requiring an omni-
channel approach.
Many CSPs simply don’t have enough channel
options, and are not equipped to integrate
these options seamlessly to optimize an omni-
channel experience. The solution lies in building
agile subscriber management capabilities that
are aligned to the right strategy, delivered
via the right channels, enabled by the right
technologies, and executed by the right talent.
CSPs can help achieve this by leveraging the
reference architecture to build out subscriber
management solutions on Salesforce.
The reference architecture has been successfully
used to carry out the traditional business
functions of a CSP and has reduced time to
market by reducing the typical 4+ month
timeline from concept to launch to nearly
instantaneous, restricted only by the enterprise's
internal processes. It also demonstrated the
most convenient touch points between the new
cloud components and the legacy on-premise
systems, showing how the flexibly implemented
cloud processes can be terminated on the client's
on premises network infrastructure.
Copyright © 2015 Accenture
All rights reserved.
Salesforce and FullForce are trademarks of salesforce.com,
inc. and are used with permission.
Accenture worked with a large
global telecommunications
organization to implement a new
digitally-focused, end-to-end
marketing, CRM and billing solution.
The solution focused on an initial
set of baseline digital products
and is designed to later support
print products as part of the
organization’s efforts to transform
its sales, marketing and service
capabilities. Accenture helped the
client launch the solution in just
12 weeks—an aggressive timeline
that was met in part as a result of
using the Accenture SaaS Reference
Architecture for Communications
Service Providers and Accenture
SaaS Quick Start Toolkit.
Why Accenture?
The long-standing alliance between Accenture
and Salesforce provides the ideal partner for
CSPs looking to seize the cloud opportunity.
Accenture is driving Salesforce's largest
transformational projects globally—and is
widely regarded as its most strategic and
experienced systems integration partner, with a
track record of more than 850 Salesforce
implementations. Accenture has been named a
leader in Salesforce implementation services by
Forrester Research, Inc., who specifically noted
the size of Accenture’s practice and Accenture’s
experience with larger, more complex projects.1
This reflects the depth of Accenture’s SaaS
resources and experience with a rapidly-growing
team of more than 6,000 dedicated Salesforce
resources. This capability includes the largest pool
of Salesforce-certified professionals anywhere,
bringing to bear strong business acumen, deep
industry expertise, and customer relationship
management leadership for clients that have
chosen cloud computing as their route to future
success.
To learn more about the Accenture SaaS
Reference Architecture for Communications
Service Providers, please visit
www.accenture.com/salesforce.com or contact:
Lara Pickerel
Managing Director, Communications,
Media and Technology
Accenture
lara.h.pickerel@accenture.com
Julia Fare
Accenture Alliance, AMER Lead
salesforce.com
jfare@salesforce.com
Jemma Byrne
EMEA Alliance Lead
salesforce.com
jbyrne@salesforce.com
About Accenture
Accenture is a global management consulting,
technology services and outsourcing company,
with more than 336,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and business
functions, and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help them become
high-performance businesses and governments.
The company generated net revenues of US$30.0
billion for the fiscal year ended Aug. 31, 2014.
Its home page is www.accenture.com.
1. Salesforce.com Implementation Services, Q2, 2013.
Forrester Research, Inc., June 18, 2013.

Weitere ähnliche Inhalte

Was ist angesagt?

Accenture presentation sydney
Accenture presentation sydneyAccenture presentation sydney
Accenture presentation sydneyMichael Buckley
 
Accenture: ACIC Rome & Red Hat
Accenture: ACIC Rome & Red HatAccenture: ACIC Rome & Red Hat
Accenture: ACIC Rome & Red HatAccenture Italia
 
The Industrialist: Trends & innovations - Aug 2021
The Industrialist: Trends & innovations - Aug 2021The Industrialist: Trends & innovations - Aug 2021
The Industrialist: Trends & innovations - Aug 2021accenture
 
Thrive with accenture product and platform engineering services
Thrive with accenture product and platform engineering servicesThrive with accenture product and platform engineering services
Thrive with accenture product and platform engineering servicesAccenture Technology
 
Bright talk summit ea and innovation - jude umeh
Bright talk summit   ea and innovation - jude umehBright talk summit   ea and innovation - jude umeh
Bright talk summit ea and innovation - jude umehJude Umeh
 
The Industrialist: Sparks
The Industrialist: SparksThe Industrialist: Sparks
The Industrialist: Sparksaccenture
 
Industry X.0 in Action | Slideshare
Industry X.0 in Action | SlideshareIndustry X.0 in Action | Slideshare
Industry X.0 in Action | Slideshareaccenture
 
Accenture Life Sciences | INTIENT Network
Accenture Life Sciences | INTIENT NetworkAccenture Life Sciences | INTIENT Network
Accenture Life Sciences | INTIENT Networkaccenture
 
Atlas Copco Smart Connected Assembly Industry 4.0
Atlas Copco Smart Connected Assembly Industry 4.0Atlas Copco Smart Connected Assembly Industry 4.0
Atlas Copco Smart Connected Assembly Industry 4.0JESUS LOPEZ MUÑOZ
 
Corporate presentation
Corporate presentationCorporate presentation
Corporate presentationerikcappendijk
 
The Industrialist: Trends & Innovations - Jan 2022
The Industrialist: Trends & Innovations - Jan 2022The Industrialist: Trends & Innovations - Jan 2022
The Industrialist: Trends & Innovations - Jan 2022accenture
 
accenturetechnologyvision2015slidshare-150129052229-conversion-gate01
accenturetechnologyvision2015slidshare-150129052229-conversion-gate01accenturetechnologyvision2015slidshare-150129052229-conversion-gate01
accenturetechnologyvision2015slidshare-150129052229-conversion-gate01Crissa Toledo
 
The Industrialist: Trends & Innovations - Sep 2021
The Industrialist: Trends & Innovations - Sep 2021The Industrialist: Trends & Innovations - Sep 2021
The Industrialist: Trends & Innovations - Sep 2021accenture
 
Sparks: Innovation in Action
Sparks: Innovation in ActionSparks: Innovation in Action
Sparks: Innovation in Actionaccenture
 

Was ist angesagt? (20)

Highlights on the five key trends
Highlights on the five key trendsHighlights on the five key trends
Highlights on the five key trends
 
Accenture presentation sydney
Accenture presentation sydneyAccenture presentation sydney
Accenture presentation sydney
 
Accenture: ACIC Rome & Red Hat
Accenture: ACIC Rome & Red HatAccenture: ACIC Rome & Red Hat
Accenture: ACIC Rome & Red Hat
 
The Industrialist: Trends & innovations - Aug 2021
The Industrialist: Trends & innovations - Aug 2021The Industrialist: Trends & innovations - Aug 2021
The Industrialist: Trends & innovations - Aug 2021
 
Thrive with accenture product and platform engineering services
Thrive with accenture product and platform engineering servicesThrive with accenture product and platform engineering services
Thrive with accenture product and platform engineering services
 
Bright talk summit ea and innovation - jude umeh
Bright talk summit   ea and innovation - jude umehBright talk summit   ea and innovation - jude umeh
Bright talk summit ea and innovation - jude umeh
 
The Industrialist: Sparks
The Industrialist: SparksThe Industrialist: Sparks
The Industrialist: Sparks
 
Industry X.0 in Action | Slideshare
Industry X.0 in Action | SlideshareIndustry X.0 in Action | Slideshare
Industry X.0 in Action | Slideshare
 
Accenture Life Sciences | INTIENT Network
Accenture Life Sciences | INTIENT NetworkAccenture Life Sciences | INTIENT Network
Accenture Life Sciences | INTIENT Network
 
Atlas Copco Smart Connected Assembly Industry 4.0
Atlas Copco Smart Connected Assembly Industry 4.0Atlas Copco Smart Connected Assembly Industry 4.0
Atlas Copco Smart Connected Assembly Industry 4.0
 
Corporate presentation
Corporate presentationCorporate presentation
Corporate presentation
 
The Industrialist: Trends & Innovations - Jan 2022
The Industrialist: Trends & Innovations - Jan 2022The Industrialist: Trends & Innovations - Jan 2022
The Industrialist: Trends & Innovations - Jan 2022
 
accenturetechnologyvision2015slidshare-150129052229-conversion-gate01
accenturetechnologyvision2015slidshare-150129052229-conversion-gate01accenturetechnologyvision2015slidshare-150129052229-conversion-gate01
accenturetechnologyvision2015slidshare-150129052229-conversion-gate01
 
Accenture - Company Profile
Accenture  - Company ProfileAccenture  - Company Profile
Accenture - Company Profile
 
The Industrialist: Trends & Innovations - Sep 2021
The Industrialist: Trends & Innovations - Sep 2021The Industrialist: Trends & Innovations - Sep 2021
The Industrialist: Trends & Innovations - Sep 2021
 
Accenture + Red Hat
Accenture + Red HatAccenture + Red Hat
Accenture + Red Hat
 
TRENDS: What You Need To Know From NAIAS 2012
TRENDS: What You Need To Know From NAIAS 2012TRENDS: What You Need To Know From NAIAS 2012
TRENDS: What You Need To Know From NAIAS 2012
 
Accenture & Commvault
Accenture  & CommvaultAccenture  & Commvault
Accenture & Commvault
 
Sparks: Innovation in Action
Sparks: Innovation in ActionSparks: Innovation in Action
Sparks: Innovation in Action
 
MC2015_Accenture_Hendrickson
MC2015_Accenture_HendricksonMC2015_Accenture_Hendrickson
MC2015_Accenture_Hendrickson
 

Ähnlich wie Accenture SaaS Reference - FullForce Solution

Accenture Salesforce Solutions
Accenture Salesforce SolutionsAccenture Salesforce Solutions
Accenture Salesforce SolutionsTarik Schmidt
 
AppDirect White Paper - Partnering for Cloud Success
AppDirect White Paper - Partnering for Cloud SuccessAppDirect White Paper - Partnering for Cloud Success
AppDirect White Paper - Partnering for Cloud SuccessMadeline Titcomb
 
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaS
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaSBeyond Cost Savings: Driving Business Value from the Cloud Through XaaS
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaSCognizant
 
Cloud, saas and analytics driven value chain business transformation versio...
Cloud, saas and analytics driven value chain business transformation   versio...Cloud, saas and analytics driven value chain business transformation   versio...
Cloud, saas and analytics driven value chain business transformation versio...Angela Alejandro
 
Amazon Connect Rethink Your Contact Center with CloudHesive.pptx
Amazon Connect Rethink Your Contact Center with CloudHesive.pptxAmazon Connect Rethink Your Contact Center with CloudHesive.pptx
Amazon Connect Rethink Your Contact Center with CloudHesive.pptxCloudHesive
 
Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010
Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010
Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010thinkofdevil
 
Covalense Cloud Services
Covalense Cloud ServicesCovalense Cloud Services
Covalense Cloud ServicesCovalense
 
Six Steps to a Successful Cloud Migration
Six Steps to a Successful Cloud MigrationSix Steps to a Successful Cloud Migration
Six Steps to a Successful Cloud MigrationLeslie Pannell
 
Leveraging Hybid IT for More Robust Business Services
Leveraging Hybid IT for More Robust Business ServicesLeveraging Hybid IT for More Robust Business Services
Leveraging Hybid IT for More Robust Business ServicesAmazon Web Services
 
Cc Boot Camp Kaplan Presentation V02 12 10
Cc Boot Camp Kaplan Presentation V02 12 10Cc Boot Camp Kaplan Presentation V02 12 10
Cc Boot Camp Kaplan Presentation V02 12 10Jeffrey Kaplan
 
Case Study - Enabing an Insurance Organization - CMS IT SERVICES
Case Study - Enabing an Insurance Organization - CMS IT SERVICESCase Study - Enabing an Insurance Organization - CMS IT SERVICES
Case Study - Enabing an Insurance Organization - CMS IT SERVICESCMS IT SERVICES (Admin)
 
Compliancequest Award Write Up
Compliancequest Award Write UpCompliancequest Award Write Up
Compliancequest Award Write UpClaudia Toscano
 
Cloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBMCloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBMIBMTelecom
 
Beagle research moving your on-premise contact center to the cloud
Beagle research  moving your on-premise contact center to the cloudBeagle research  moving your on-premise contact center to the cloud
Beagle research moving your on-premise contact center to the clouddebm_madronasg
 
The Cloud Connection
The Cloud ConnectionThe Cloud Connection
The Cloud Connectiongregerb
 
The Cloud Strategy
The Cloud StrategyThe Cloud Strategy
The Cloud StrategyVikas Gupta
 
Customer Communication for Digital Experience
Customer Communication for Digital ExperienceCustomer Communication for Digital Experience
Customer Communication for Digital ExperienceTopdown
 

Ähnlich wie Accenture SaaS Reference - FullForce Solution (20)

Accenture Salesforce Solutions
Accenture Salesforce SolutionsAccenture Salesforce Solutions
Accenture Salesforce Solutions
 
AppDirect White Paper - Partnering for Cloud Success
AppDirect White Paper - Partnering for Cloud SuccessAppDirect White Paper - Partnering for Cloud Success
AppDirect White Paper - Partnering for Cloud Success
 
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaS
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaSBeyond Cost Savings: Driving Business Value from the Cloud Through XaaS
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaS
 
Cloud, saas and analytics driven value chain business transformation versio...
Cloud, saas and analytics driven value chain business transformation   versio...Cloud, saas and analytics driven value chain business transformation   versio...
Cloud, saas and analytics driven value chain business transformation versio...
 
Amazon Connect Rethink Your Contact Center with CloudHesive.pptx
Amazon Connect Rethink Your Contact Center with CloudHesive.pptxAmazon Connect Rethink Your Contact Center with CloudHesive.pptx
Amazon Connect Rethink Your Contact Center with CloudHesive.pptx
 
Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010
Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010
Hi tech whitepaper_augmenting_value_saas_changing_business_eco-system_09_2010
 
introduction to AWs
introduction to AWsintroduction to AWs
introduction to AWs
 
Covalense Cloud Services
Covalense Cloud ServicesCovalense Cloud Services
Covalense Cloud Services
 
Ibm cloud
Ibm cloudIbm cloud
Ibm cloud
 
Six Steps to a Successful Cloud Migration
Six Steps to a Successful Cloud MigrationSix Steps to a Successful Cloud Migration
Six Steps to a Successful Cloud Migration
 
Leveraging Hybid IT for More Robust Business Services
Leveraging Hybid IT for More Robust Business ServicesLeveraging Hybid IT for More Robust Business Services
Leveraging Hybid IT for More Robust Business Services
 
Cc Boot Camp Kaplan Presentation V02 12 10
Cc Boot Camp Kaplan Presentation V02 12 10Cc Boot Camp Kaplan Presentation V02 12 10
Cc Boot Camp Kaplan Presentation V02 12 10
 
Case Study - Enabing an Insurance Organization - CMS IT SERVICES
Case Study - Enabing an Insurance Organization - CMS IT SERVICESCase Study - Enabing an Insurance Organization - CMS IT SERVICES
Case Study - Enabing an Insurance Organization - CMS IT SERVICES
 
Compliancequest Award Write Up
Compliancequest Award Write UpCompliancequest Award Write Up
Compliancequest Award Write Up
 
Cloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBMCloud Services Essentials for CSPs from IBM
Cloud Services Essentials for CSPs from IBM
 
Beagle research moving your on-premise contact center to the cloud
Beagle research  moving your on-premise contact center to the cloudBeagle research  moving your on-premise contact center to the cloud
Beagle research moving your on-premise contact center to the cloud
 
The Cloud Connection
The Cloud ConnectionThe Cloud Connection
The Cloud Connection
 
SaaS
SaaSSaaS
SaaS
 
The Cloud Strategy
The Cloud StrategyThe Cloud Strategy
The Cloud Strategy
 
Customer Communication for Digital Experience
Customer Communication for Digital ExperienceCustomer Communication for Digital Experience
Customer Communication for Digital Experience
 

Mehr von Tarik Schmidt

Accenture Retail Clienteling Solution
Accenture Retail Clienteling SolutionAccenture Retail Clienteling Solution
Accenture Retail Clienteling SolutionTarik Schmidt
 
Accenture Personalization Platform
Accenture Personalization PlatformAccenture Personalization Platform
Accenture Personalization PlatformTarik Schmidt
 
Accenture Connected Physician Solution
Accenture Connected Physician SolutionAccenture Connected Physician Solution
Accenture Connected Physician SolutionTarik Schmidt
 
Accenture Health Experience Platform
Accenture Health Experience PlatformAccenture Health Experience Platform
Accenture Health Experience PlatformTarik Schmidt
 
Accenture Insurance Agent Effectiveness Solution
Accenture Insurance Agent Effectiveness SolutionAccenture Insurance Agent Effectiveness Solution
Accenture Insurance Agent Effectiveness SolutionTarik Schmidt
 
Accenture Customer Experience Solution For Utilities
Accenture Customer Experience Solution For UtilitiesAccenture Customer Experience Solution For Utilities
Accenture Customer Experience Solution For UtilitiesTarik Schmidt
 
The Salesforce Advantage
The Salesforce AdvantageThe Salesforce Advantage
The Salesforce AdvantageTarik Schmidt
 
Get Ready for a New kind of Customer Success
Get Ready for a New kind of Customer SuccessGet Ready for a New kind of Customer Success
Get Ready for a New kind of Customer SuccessTarik Schmidt
 

Mehr von Tarik Schmidt (8)

Accenture Retail Clienteling Solution
Accenture Retail Clienteling SolutionAccenture Retail Clienteling Solution
Accenture Retail Clienteling Solution
 
Accenture Personalization Platform
Accenture Personalization PlatformAccenture Personalization Platform
Accenture Personalization Platform
 
Accenture Connected Physician Solution
Accenture Connected Physician SolutionAccenture Connected Physician Solution
Accenture Connected Physician Solution
 
Accenture Health Experience Platform
Accenture Health Experience PlatformAccenture Health Experience Platform
Accenture Health Experience Platform
 
Accenture Insurance Agent Effectiveness Solution
Accenture Insurance Agent Effectiveness SolutionAccenture Insurance Agent Effectiveness Solution
Accenture Insurance Agent Effectiveness Solution
 
Accenture Customer Experience Solution For Utilities
Accenture Customer Experience Solution For UtilitiesAccenture Customer Experience Solution For Utilities
Accenture Customer Experience Solution For Utilities
 
The Salesforce Advantage
The Salesforce AdvantageThe Salesforce Advantage
The Salesforce Advantage
 
Get Ready for a New kind of Customer Success
Get Ready for a New kind of Customer SuccessGet Ready for a New kind of Customer Success
Get Ready for a New kind of Customer Success
 

Accenture SaaS Reference - FullForce Solution

  • 1. Rising to the Business Support System challenge In trying to meet these imperatives, many CSPs are hampered by legacy business support systems (BSS) that have become costly, unwieldy and inflexible through many years of in-house customization, add-ons and workarounds. Yet there is a solution at hand: all of the requirements faced by CSPs play directly to the benefits that cloud computing and as-a-service (XaaS) delivery models can bring to enterprise IT. This is why growing numbers of CSPs are opting to move their BSS to the cloud. In doing so, they are targeting a wide range of business goals—including higher speed to market, cost optimization, and faster, more compelling and more personalized customer experiences. Higher speed, higher agility, lower cost In pursuit of these benefits, a growing number of CSPs are adopting agile, lower-cost, cloud- powered operations. As well as delivering against their immediate business goals, these solutions open the way to shorter innovation adoption cycles and more agile business and development models for revenue growth. Again, these advances are prerequisites for future success. In the cloud-powered industry ecosystem now taking shape, CSPs will no longer have a window of six to 12 months in which to assess, produce and deploy new technology innovations. Product and service development in the cloud will enable CSPs to collapse this lifecycle to a few weeks—helping them to stay in the game against fleet-footed competitors. To guide the migration of their BSS to the cloud, many CSPs reference the industry- standard TM Forum’s Telecoms Applications Map (TAM)—a standard framework to define systems supporting all the typical end-to-end processes of the communications industry. However this model reflects more traditional, on-premise technologies and larger scale solution development and integration efforts. To help organizations overcome these challenges, Accenture has developed a SaaS Reference Architecture for Communications Service Providers that extends the TAM with cloud solutions offerings. This new architecture, a FullForce Certified Salesforce Program industry solution, maps the TAM modules to the newest cloud technologies, paving the way to innovation and acceleration of CSPs' migration to the cloud. Accenture SaaS Reference Architecture for Communications Service Providers Bringing operators the power, flexibility and scalability of the cloud As both providers and consumers of cloud services, communications service providers (CSPs) are in the front line of cloud computing’s disruptive impact. Externally, CSPs are facing intensifying competition from over-the-top (OTT) internet players, and from global-scale cloud providers like Amazon. Internally, CSPs are under growing pressure to drive down costs, boost their competitiveness, open up new revenue streams, and respond in rapid and agile ways to fast-changing customer demands. Cross Domain Strategy, Infrastructure & Product Market Sales Domain Product Domain Customer Domain Service Domain Resource Domain Supplier Partner Domain Enterprise Domain Operation Support and Readiness Fullfillment Assurance Billing Number of Solutions Mapped to TAM 6 3 8 46 4 4 7 Solutions from SaaS Reference Architecture Positioned Across the Telecoms Application Map Copyright © 2015 Accenture. All rights reserved. Accenture’s SaaS Reference Architecture for Communications Service Providers: a crucial enabler in CSPs’ journey to cloud enablement
  • 2. Simplifying and accelerating in three dimensions By simplifying and accelerating solution development, the architecture helps a communications operator to achieve three objectives at once. First, reduce design and development cycles with reference designs and code; second, minimize design and development risks; and third, rapidly design, create and build a well-designed architecture founded on proven cloud concepts and experiences. The reference architecture provides a blueprint for how operators can best leverage cloud- based platforms to create an agile, nimble BSS that supports rapid service deployment. Accenture has created interfaces and code to integrate some of the leading cloud platforms into the BSS, as well as developing an expanding portfolio of process flows that currently include: • Market-to-lead • Lead-to-opportunity • Configuration/price quote • Sales/ordering • Provision • Create case • Provide support • Resolve issues To enhance the reference architecture, Accenture also has a quick start tool to improve the efficiencies in the design and development of CRM capabilities that enable speed to market. The quick start tool goes one step further than the reference architecture. It provides pre-built processes and code configurations that allow a more detailed view of telco business specific processes, specifically marketing, offering management and CRM. Leveraging the Accenture SaaS Reference Architecture for CSPs coupled with the Accenture SaaS Quick Start Tool provides our clients with industry proven leading practice business processes and software solutions. Addressing a key pain-point: subscriber management One area in which the reference architecture can generate strong business benefits is in subscriber management. This is because legacy approaches in this area are now falling short of communications operators’ evolving needs— turning subscriber management into a pain- point that they urgently need to address. Traditionally, CSPs have relied on direct sales channels to sell their products and services. However, rapid expansion in their product portfolios have seen these channels become increasingly insufficient, requiring an omni- channel approach. Many CSPs simply don’t have enough channel options, and are not equipped to integrate these options seamlessly to optimize an omni- channel experience. The solution lies in building agile subscriber management capabilities that are aligned to the right strategy, delivered via the right channels, enabled by the right technologies, and executed by the right talent. CSPs can help achieve this by leveraging the reference architecture to build out subscriber management solutions on Salesforce. The reference architecture has been successfully used to carry out the traditional business functions of a CSP and has reduced time to market by reducing the typical 4+ month timeline from concept to launch to nearly instantaneous, restricted only by the enterprise's internal processes. It also demonstrated the most convenient touch points between the new cloud components and the legacy on-premise systems, showing how the flexibly implemented cloud processes can be terminated on the client's on premises network infrastructure. Copyright © 2015 Accenture All rights reserved. Salesforce and FullForce are trademarks of salesforce.com, inc. and are used with permission. Accenture worked with a large global telecommunications organization to implement a new digitally-focused, end-to-end marketing, CRM and billing solution. The solution focused on an initial set of baseline digital products and is designed to later support print products as part of the organization’s efforts to transform its sales, marketing and service capabilities. Accenture helped the client launch the solution in just 12 weeks—an aggressive timeline that was met in part as a result of using the Accenture SaaS Reference Architecture for Communications Service Providers and Accenture SaaS Quick Start Toolkit. Why Accenture? The long-standing alliance between Accenture and Salesforce provides the ideal partner for CSPs looking to seize the cloud opportunity. Accenture is driving Salesforce's largest transformational projects globally—and is widely regarded as its most strategic and experienced systems integration partner, with a track record of more than 850 Salesforce implementations. Accenture has been named a leader in Salesforce implementation services by Forrester Research, Inc., who specifically noted the size of Accenture’s practice and Accenture’s experience with larger, more complex projects.1 This reflects the depth of Accenture’s SaaS resources and experience with a rapidly-growing team of more than 6,000 dedicated Salesforce resources. This capability includes the largest pool of Salesforce-certified professionals anywhere, bringing to bear strong business acumen, deep industry expertise, and customer relationship management leadership for clients that have chosen cloud computing as their route to future success. To learn more about the Accenture SaaS Reference Architecture for Communications Service Providers, please visit www.accenture.com/salesforce.com or contact: Lara Pickerel Managing Director, Communications, Media and Technology Accenture lara.h.pickerel@accenture.com Julia Fare Accenture Alliance, AMER Lead salesforce.com jfare@salesforce.com Jemma Byrne EMEA Alliance Lead salesforce.com jbyrne@salesforce.com About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. 1. Salesforce.com Implementation Services, Q2, 2013. Forrester Research, Inc., June 18, 2013.