21 Mantras For Increasing Conversion In eCommerce

1. Top 21 Ways to Increase
Conversion Rate
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2. #1 Dynamic Landing Pages
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Dynamic Landing Pages reduce bounce rate by >20%.
Banners, deals, best sellers, new arrivals should ALL be changed in real time based on
customer profile
Landing Page for a Tech Geek Landing Page for a Fashionista

3. #2 A Cross Between Emotional & Rational
Elements
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People buy based on emotion, but they rationalize their purchase too. Make sure you
remind them of their smart decision and why it was such a good idea
10% Cash Back on entire Collection

4. #3 Show Limited, Relevant Alternatives
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Avoiding ‘Tyranny of Choice’ removes the analysis paralysis which many customers face.
Suggest selected products to each customer in every category with hundreds of products

5. #4 Use Social Proof
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Add Testimonials, Reviews with Photos & Videos wherever possible. Buying decisions of
more than 80% customers are influenced by them. Social Proof is a MUST!

6. #5 Keep The Forms Simple
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KISS - Keep It Simple Silly by making the input fields as few as possible. If needed ask for
the additional information later. Progressive data collection ensures minimum drop outs.

7. #6 Reinstate The Sense of Urgency
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Stock Numbers create a sense of urgency and push the customer to an early purchase.
E.g. “Last 2 Pieces left in Stock”. DO NOT, however, create false numbers to boost this.

8. #7 Reduce Perceptions of Risks
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Reduce the ‘perceived’ risk to minimum. If the customer perceives any risk, the purchase
will not happen. It may cost once in a while but additional sales will always trump it.

9. #8 Make Bolder CTAs
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Focus on design/ placement of ‘Call to Action’ buttons.
Do Not Clutter them to just fill up space.

10. #9 Separate Category For Offers & Sale
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Keep an easy access to all your coupons/offers on every page header including the
checkout page. Try to auto-fill relevant coupon code to delight your customers!
AUTO
APPLIED 

11. #10 Display All Shipping & Delivery Info
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Always let your customer know how long it will take to deliver the purchased products
By May 21 By May 25 By May 28

12. #11 Provide Payment Flexibility
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Providing multiple payment options reduces the chance of cart abandonment. Apart from
the usual options Wallets, PayPal, Bitcoin, Gift cards are increasingly gaining acceptance

13. #12 Make Relevant Recommendations
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Recommendations based on Recent History increase recall, engage customers and urge
them to make that purchase

14. #13 Help In Faster Product Discovery
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Similar Products aid in faster and easier product discovery

15. #14 Keep A No-Surprises Shipping Policy
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Never surprise the customer with last minute disclosures. Be clear about shipping/
discounts/ any other clauses right in the beginning and not near the checkout!

16. #15 Give More Real Life Experience
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Must have ‘Zoom in’ feature with alternate views for all products (including on mobile
website/ app) to make the customer get a more real life experience!

17. #16 Incorporate Progress Indicators
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Neat and Simple Progress Indicators while completing the transaction helps customers
figure out how much is left and inherently pushes the purchase in their mind.

18. #17 Remember to A/B Test Everything
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Do A/B test for different kind of Call to Action buttons across the site – Text, Color, Size &
Placement. A seemingly small change can actually increase conversion between 10% - 30%
ORDER NOW
Copy A Copy B

19. #18 Always Send Cart Abandonment emails
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Effective abandoned cart emails with product images, call to action buttons, more product
suggestions sent at the right time have open rates of ~50% - Low hanging fruits!
Dear Emily,
We noticed that you had some products in your cart but
could not complete the purchase. Click below to confirm
the order.

20. #19 Personalize Content In Abandoned Cart
Emails
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Send emails with completely personalized content for customers who have viewed but left
without completing the purchase. Personalized Emails can push email conversion up 2X.
Dear Emily,

21. #20 Have A Mobile Responsive Website
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Have a Great Mobile Websites keeping in mind all the above – THIS IS THE FUTURE!
For most companies >30% traffic is from mobile site but conversion is much lower.

22. #21 Syndicate Customer Data From All
Channels
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Keep Customer profile, behavior and purchase data available across channels. Omni-
channel marketing removes duplicity for customer and eases the buying process
www.yourshop..com


23. One-stop Personalization
Solution for E-commerce