The document discusses global container shipping, challenges, and marketing opportunities. It provides information on the history and evolution of container shipping. Key points covered include the types of container ships, major trade routes and ports, the role of container shipping in supply chain management, and the leading global freight forwarders. Challenges facing the shipping industry such as changing customer needs, capacity utilization issues, and talent retention are examined. The document concludes with suggestions for marketing opportunities in areas like sustainability, end-to-end services, customer-centric solutions, and innovative operations.

1. Global Container Shipping and GFFs
- With Challenges and Marketing Opportunities
Best viewed in slideshow mode due to animations and overlapping graphics
TAPISH PANWAR

2. Content
Marketing
Opportunities
Challenges
Global Freight
Forwarder
SCM in
Container
Shipping
Container
Shipping

3. Container Shipping
Transporting goods by means of high-
capacity, ocean-going ships loaded with
Containers
Modern container shipping began in
1956, when Malcolm McLean, bought a
steamship company with the idea of
transporting entire truck trailers with
their cargo still inside
In 1966, the vessel Fairland owned by
Sea-Land sailed from the U.S. to
Rotterdam in the Netherlands with 256
containers. This was the first
international voyage of a container ship
20 foot (6.09 m), 40 foot (12.18 m) , 45 foot (13.7 m), 48 foot
(14.6 m), and 53 foot (16.15 m
Container capacity is measured in twenty-foot equivalent
units (TEU) or forty-foot equivalent unit (FEU)
A forty-foot equivalent unit (FEU) can be loaded with about 20
tons of cargo.
The containers are stacked on the ship with up to 8 containers
stacked on top of each other on deck
Many container ships can comfortably carry more than 8,000
containers.
Container
Ships
Dry-
93%
Reefer-
6%
Tank-
1%
Liner Vessel
Container Ships-
80%
Liner Ships- 20%
PCPT/PCC/General
World Shipping Council
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

4. Container Types and Evolution
New containership orders with
US$15.5 billion worth of new
orders in 2013, and $10 billion
this year. The money is being
spent mostly on new ships of
13,000 TEU-plus
World Shipping Council
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

5. Container Shipping & Sustainability
60 percent of the
goods by value Is
moved
internationally by sea
each year
There are 5,085
container ships with
total capacity of 19
millions TEUs in the
global fleet among
the total 6001 ships
90 percent of world
trade happens
through sea
Nearly than 5,000
container vessels
transport over 134
million containers
(TEU) around the
world, every year
Container Shipping SCM in Container ShippingContainer Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

6. Trade, Major Ports & Standing
2015 container shipping volumes are forecasted to grow by 5.5 per cent year on year across major trade lanes
- Drewry Maritime Research
http://www.3plogistics.com/top25_ff.htm
Container Shipping SCM in Container ShippingContainer Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

7. Global Fleet Operator standings
6,001 ships
active on liner
trades,
for 19,536,206
TEU
5,085 fully
cellular ships
for 19,099,459
TEU
http://www.alphaliner.com/top100/index.php
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

8. Supply Chain involving Container Shipping
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

9. Supply Chain Significance
Reduce Costs
•Inventory
•JIT
Improve Coverage
•Hub-Hub Connectivity
•Last mile transport
Extend Control
•Wider visibility of value chain
Induce Agility
•Asset-light
•Right allocation of resources
Plan for Contingencies
•Accurate planning horizons
•Better Risk planning
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

10. Global Freight Forwarders
Less-than-container load
Multimodal ‘sea/air’
Industry specific solutions
Customs brokerage services
Trade consulting services
2016 outlook
•Positive
Expected Growth
•6.8%
Greenshoots
•Asia-Pacific
•Middle East
•South America
Services offered by GFFs
Container Shipping SCM in Container Shipping Global Freight Forwarders
Shipper GFF/NVOCC Carrier
Transport Intelligence Report
Challenges Marketing Opportunities

11. Global Freight Forwarders
Management
Buying Power
Overheads
Technology
Transport Intelligence
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

12. Global Sea Freight Forwarding Market
Kuehne + Nagel leads the pack with around 7 bn Euros in Revenue and 3.5
million TEUs
Followed by Deutche Post+ DHL at around 4 bn Euros and 2.8 million TEUs
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities

13. Challenges faced by Shipping Industry
Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges
Changing
Customer
Needs
Capacity
Utilization
Macro-
economic
Scenario
Talent
Retention
•Falling Rates
•Declining Margins per box
•Higher buyer power
Declining volume Growth
•Unused capacity
•Falling RoI
Over-capacity conundrum
•Higher buyer power leading to specific demands
•Consortium of buyers to push the prices down and demand better services
•End-to-end solutions sought by customers with price advantage
Changing customer needs
•Multiple new liners causing resource crunch for right talent
Talent Retention
Marketing Opportunities

14. Marketing Opportunities
Container Shipping SCM in Container Shipping Global Freight Forwarders Marketing Opportunities
•Sustainability, Green shipping, Ocean safety etc
Strong thought leadership for the business with
aggressive communication and customer partnership
•Inland, Documentation, Custom clearance etc
End-to-end service offering as major service
differentiation
Restructuring Key-clients to include small but fast growing
customers
Tailored solutions for big accounts with flexibility based
charges to address business uncertainty
Aggressive IT investments to create a unique customer
experience at all touch points
Innovative route customization to suit medium size
customer while also improving capacity utilization
Conscious
•Environmental
•Social
•Sustainable
Innovative
•Operations
•Solutioning
•Customer Service
Flexible
•Customer-centric
•Partner adaptable
•Agile
Challenges

15. Thank You

16. Bibliography & Sources
• http://www.generationhireandsale.co.uk/images/export/export_supply_chain.jpg
• http://www.alixpartners.com/en/Publications/AllArticles/tabid/635/articleType/ArticleView/articleId/1590/Finding-
Focus.aspx#sthash.4WrZt3yE.dpbs
• http://www.alphaliner.com/top100/index.php
• www.worldshipping.org
• http://www.ibef.org/industry/ports-india-shipping.aspx
• http://www.livemint.com/Opinion/PQ7fpVtEnCikq58EzggiLI/Indias-stateowned-ports-cry-for-overhaul-as-market-share-p.html
• http://www.slideshare.net/ResearchOnIndia/shipping-and-port-market-in-india-2014-sample
• http://www.mckinsey.com/insights/corporate_finance/the_hidden_opportunity_in_container_shipping
• http://www.seanews.com.tr/news/108175/Container-Markets-Industry/
• http://www.hellenicshippingnews.com/moodys-global-shipping-industry-outlook-is-stable-with-moderate-ebitda-growth/
• https://en.wikipedia.org/wiki/Maersk#Maersk_Supply_Service
• en/the-maersk-group/about-us/publications/maersk-post/2014-2/an-outside-in-perspective-of-india