A set of fresh insights on Red bull's marketing strategy and campaigns!

1. Red bull’s Marketing
Strategy
Overview & analysis by: Tanmeet Singh walia

2. Words, Facts and Numbers
I believe the brand which thinks out of the box and
knows no limitations is ‘Red Bull’. The austrian
brand is well known for it’s beverage but more
than that it’s their thrilling marketing campaigns.
This approach has led the beverage giant to gain
24.9% market share of the US energy drink
market in 2019.

3. How do they do it?
Red Bull sells a lifestyle filled with
adrenaline and adventure to its consumers.
➔ Influencer marketing
It hosts & sponsors extreme sporting
events which inspires an individual to
be more active.
Red bull also shares content of the
athlete’s journey that connects with its
audience on an emotional level.
➔ Online & Offline Marketing
“ Red Bull gives you Wings!” is the
slogan they use in on all platforms &
events which I think goes with their
brand image unequivocally

4. Which platforms does Red Bull
use for it’s content delivery?

5. Combination of Online & offline
channels.
Blogs on Medium
Influencer Digital marketing
User Generated Digital content
Event Sponsorship
Tv streaming & Advertising
Print Promotion

6. Red bull was the ‘Third
most tele-advertised
beverage’ in the US in
the final quarter of 2018.
Fact Check!
They ran 3000 Tv ads alone in that quarter proving the brand
taps into conventional markets as well.

7. Red Bull Illume
Red Bull Illume is an international
photo competition held every 3 years.
The idea behind it is promoting
photography & capturing the extreme
sports and adventure circling back to
the brand’s marketing objective of
adrenaline selling.
Check out the details here
An example of
Initiative taken by
Red Bull to target
‘User Generated
Content’ for
marketing.

8. Redbull F1: Racing to
Win
Red bull has taken event sponsorships to the next
levels of growth using it;s sports teams.
➔ Red bull F1 sponsorship with a mix of
influencer Marketing showcasing
athletes like Max verstappen and
Sebastian vettel.
➔ These ambassadors document their
training & competitions broadening
Red bull’s ideology & increasing
brand visibility.

9. Red Bull Stratos
On October 14, 2012, Asutria’s Felix
Baumgartner jumped from a helium
balloon at the edge of space and
astonished millions watching live
around the world.
During the project Baumgartner broke
the record of speed of sound during his
freefall lasting 4 minutes and 19
seconds.
Watch The full video Campaign now:
Ired-bull-stratos

10. Campaign’s aftermath:
Numbers, Numbers and
Numbers!
➔ 52 million live global viewers.
➔ Earned Media value in the tens of
millions.
➔ Increase of 7 % in sales within 6
months of Stratos Campaign,
recording $1.6 billions worth of
business.

11. Red bull Stratos: Extreme,
Creative and gave the audience
its wings!
Red Bull’s marketing strategy effectively appeals to it’s target
consumers and reflecting brand’s identity through the use of
exciting and thrilling content.