Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things. While Social Media is focused on communication, Social Business is dedicated to improving business processes. Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together. What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!

1. 01/03/2016
Imagesource:Flickrblackzack00
Towards #Socbiz:
Smarter Social Media &
Better Collaboration
FROM SOCIAL MEDIA
TO SOCIAL BUSINESS

2. I’m Sofie Verhalle
Hi!
sofie@talkingheads.be
+32 478 208 411
www.talkingheads.be
twitter.com/lamazone
linkedin.com/in/sofieverhalle
facebook.com/lamazone
Managing Partner at Talking Heads
Feel free to connect

3. We help companies, organizations, in the private and the public
sector, in social profit and non profit to use the impact of
social media to drive change.
We help you grow your social business.
We help you build a social government.

5. SOCIALMEDIA

6. Social media are the online tools
and platforms people use to share
their opinions, insights and
experiences with each other.

7. Social media have profoundly
changed the way in which we
communicate.

8. broadcasting networking

9. roundabout of communication

10. TRENDS& IMPACT

11. Organization
society
POlitical/economical
technology
individually
responsibility
Sustainability global
Local big &small data
Cloud computing social
mobile
transparency
collaboration Civilparticipation
Sharing,Peerto peer flexibility
connectivity senseofpurpose
authenticity

12. OPEN

13. sharing. always. everywhere.

14. Always ON
Always connected
Always personal
Principles

15. 24/7 communication?
Active on all channels?
1 on 1?
Impact for your company?

16. CLOSED

17. the right to
& privacy
anonymity

18. the right to be
forgotten

19. the urge to
disconnect

20. Distrust
Room for absence
Anonymity
Principles

21. Gain trust
Leave room for absence
Respect anonymity
Impact for your company?

22. TOGETHERNESS

23. From flying solo
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com

24. Over basic collaboration
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com

25. to social business & government
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com

26. organisation
hierarchy collaboration

27. I N
conversation, collaboration & co-creation
E XI N & E X

28. Conversation
Collaboration
Co-creation
Principles

29. Listen
Facilitate
Make the first move
both internally as externally
Impact for your company?

30. WHY
BUILD A#SOCBIZ?

31. Why build a social business & government?
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com

32. HAVE IMPACT ON
COMPANY
DECISIONS
HELP BUILD
COMPANY CULTURE
GET TO KNOW
YOUR COLLEAGUES
1
2
3
SOCIAL BUSINESS & GOVERNMENT
BENEFITSEMPLOYEES*
WORK MORE
EFFICIENTLY
INCREASE YOUR
EXPERTISE
CONTINUOUS
LEARNING FROM
COLLEAGUES
IMPROVE YOUR
PMSKILLS
WORK AGILE AND
REMOTELY
BRAINSTORM
WITH BROADER
AUDIENCE
BOOST YOUR
CAREER
SHOW OFF OWN
WORK
SHARE YOUR
TEAM’S SUCCESSES
GAIN NEW
INSIGHTS VIA
FEEDBACK
CROWD SOURCE
R&D
4
5
6
7
8
9
10
11
12
13
14
*arguments to get buy-in

33. SOCIAL BUSINESS & GOVERNMENT
BENEFITSYOURBUSINESS*
RESEARCHANDDEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)
DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS/
CITIZENS
REALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING&COMMUNICATIONS
MARKETING or CUSTOMER INSIGHTS
DIRECT RESPONSE
CAMPAIGN TRACKING
EVENT MANAGEMENT THROUGH EVENT-
EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMERCARE
IMMEDIATE MONITORING AND DETECTION
FOLLOW UP FASTER
MAINTAIN AMBASSADORS
REWARDS LOYAL CUSTOMERS & CITIZENS
SALES
“SALES” INSIGHTS
CATCHING THE LEAD
PROACTIVE LEAD GENERATION THROUGH
REFERRALS AND TESTIMONIALS
*arguments to get buy-in

34. Sharing knowledge
3
I N E XI N & E X
Improving workflows
Improving services
Improving customer
care
Deepening customer
relationships
Gathering feedback
It benefits both…

35. WHAT’S
NEXT?

36. FIND THE
SUPERHEROES
IN YOUR
COMPANY!
1

37. FIND THE
COMMON
DENOMINATOR
TO GET
BUY-IN!
2

38. CHANGE
THE WAY
IN WHICH
YOU WORK
STEP.BY.STEP.
3

39. 5 FINAL SUPERHERO TIPS!
Transparency, vision and leadership are essential
Focus on the positive stories. Build cases.
With great power comes great responsibility
Building a strong and loyal community
takes time
No external brand love
without internal brand love

40. ✓ OUR BLOG FOR ALL THINGS SOCIAL
✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS
✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA
✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES
✓ LINKEDIN TO CONNECT PROFESSIONALLY
✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF!
Interested in Talking Heads?

41. Sofie Verhalle:
twitter.com/lamazone
sofie@talkingheads.be
+32 478 208 411
www.talkingheads.be
linkedin.com/in/sofieverhalle
facebook.com/lamazone
feel free to connect