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Building a Brand Platform

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Debbie Elliott
Debbie Elliott

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Is Your Brand Bland or Grand? Brand Checkup: Examine, Diagnose, Treat Presented by Debbie Elliott Talk, Inc. www.talkinc.com
A History Lesson ,[object Object],[object Object],[object Object]
The 4 Eras of Branding ,[object Object],[object Object],[object Object],[object Object]
What is a Brand?
What is a Brand? ,[object Object]
Find Your Voice ,[object Object]
Promise + Experience ,[object Object]
There’s More. . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes a Brand Successful? ,[object Object]
Brand Platform ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mission Statement ,[object Object],[object Object]
Mission Statement ,[object Object],[object Object],[object Object]
Vision Statement ,[object Object],[object Object]
Vision Statement ,[object Object],[object Object],[object Object],[object Object]
Core Values ,[object Object],[object Object]
Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Positioning ,[object Object]
Brand Positioning ,[object Object],[object Object]
Brand Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Positioning ,[object Object],[object Object]
Brand Positioning ,[object Object],[object Object]
The Conversation Has Changed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Experience ,[object Object],[object Object],[object Object]
Where Do We Go From Here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Talk, Inc. ,[object Object],[object Object],[object Object],[object Object]

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Building a Brand Platform

  • 1. Is Your Brand Bland or Grand? Brand Checkup: Examine, Diagnose, Treat Presented by Debbie Elliott Talk, Inc. www.talkinc.com
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  • 4. What is a Brand?
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