From getting on the radar of your influencers to activating advocacy among them, the influencer engagement journey is a process but not a difficult practice. The key to engaging with your influencers is to understand that there are different stages of engagement. This framework describes how to develop your influencer relationships and ascend the ladder of influencer engagement. - See more at: http://visual.ly/climbing-ladder-engagement-influencers#sthash.TNinHmQh.dpuf

1. Climbing The Ladder
Of Social Engagement
With Influencers
TraackrCreated by
Evangelized
Interacted
Interested
Aware
Engaged
RSS
SHARE
SHARE
Assert Your
Presence
your influencers
respond or follow
you back
Follow & subscribe
to their content
Share their content
w/ your community
Connect w/ those
who influence them
SHARE
LINK
COMMENT
Establish
A Rapport
your influencers
acknowledge
your content
Curate useful
content
Link back to
their content
Comment on
their posts
UNLOCK
MIC
TEA
Create Value
For Them
your influencers
mention you
spontaneously
Offer access to
people & insights
Feature them
on your content
Build personal
rapport
CALENDAR
NOTEBOOK
DOLLAR
Activate Them
Thru Initiatives
your influencers
activate awareness
in others
Invite participation
(keynote, webinar)
Co-create
content
Sponsor their
initiatives
BRIEFCASE
SYNC
MEGAPHONE
Formalize Your
Relationship
Send them
business
Let them impact
your company
Promote them
on your channels