Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers. This framework shows how content marketing and influencer strategy can together generate results.

1. barchart
MEASURE
Track Impact
share
DISTRIBUTE
Amplify your Content
pen
CREATE
Involve & Collaborate
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PLAN
Inform Strategy
Content & Influence
A Framework For A Successful Content Strategy
share Curate expert content
link Reference their content
user Involve in your content
gear Support their content
compose Co-create content
rules Define success
barchart Track macro metrics
& trending
thumbsup Track micro metrics
sync Keep notes & iterate
bullseye Talk to the right people # User their hashtags
comment Invite their commentary chats Engage them in context
share Find who influences them
userportrait Understand your audience searchfile Evaluate trends
lightbulb Get inspiration flame Keep up with top stories
LISTEN FOR INSIGHTS
INVOLVETHEMINYOURCONTENT
M
EASUREAGAINSTBIZGOALS
LIGHT UP THE RIGHT NODES
TraackrCreated by
INFLUENCERS
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