2. The term “media” refers to various means of
communication.
It helps in communication and spreading information.
It is an inseparable part of our lives.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
3. Print Media
Non Print Media
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
4. PRINT MEDIA
Print Media is the oldest form of media.
It refers to the printed works.
It delivers the news and information through printed
publications.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
7. KINDS OF PRINT MEDIA
Newspapers
Books
Magazines
Newsletters
Flyers
Brochures
Banners
Billboards
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
8. Newspaper is the most popular form of print media.
It is the most inexpensive way to reach a huge mass of
people quickly.
A newspaper is divided into various segments containing
current events, sports, food, entertainment, fashion,
business, lifestyle, politics, advertisements.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
9. Newspaper is the most preferred medium to reach a
wider audience until electronic media emerged.
It is an important platform of mass communication as
they reach every nook and corner of the world.
It also serves a good platform for advertiser to promote
their products.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
11. Books are the oldest form of print media that are used
as a way of communication and information piece.
A book is actually a collection of many printed pages,
which are later bound together.
They give an opportunity to writers to spread their
knowledge about a particular subject to the whole
world.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
12. They are a diverse platform comprising varied topics
that include literature, history, fiction stories and many
more.
It increases our knowledge and also entertain us.
It helps to improve reader’s language and it provides
information and relaxation.
It is considered as the best source of knowledge and
information.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
14. BANNERS
Banners at many places are made of cloth or paper.
They are used to show slogans, logos or some
messages.
It is also used for advertising the names of products.
Like banners, posters also come under the same
category for the same purpose.
They are more attractive.
It is a self-made form of advertising.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
23. Print media is one of the oldest and basic forms of communication. It includes
newspapers, weeklies, magazines, monthlies, banners & graphics, posters and other
forms of printed material. Print media has the advantage of making a longer impact
on the minds of the reader, with more in-depth reporting and analysis.
Non-Print-Media are publications on other carrier media than paper, for example on
electronic data carriers, in which the information is held in various ways
(mechanical, electromagnetic, photochemical). Non-Print-Media includes radio,
TV, the Internet, audio books and podcasts.
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
24. Bhushan, A. & Ahuja, M. (1992). Educational Technology. Meerut: Vikas
Publication.
https://study.com/academy/lesson/what-is-mass-media-definition-types-
influence-examples.html
https://shodhganga.inflibnet.ac.in/bitstream/10603/203650/10/10_chapter4.
pdf
TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.