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HISPANIC 
POPULATION IN US 
BIGGEST ETHNIC GROUP IN THE U.S. 
GEOGRAPHIC DISTRIBUTION 
20.6 
MILLION 
CONCENTRATED 
IN MAJOR 
METROPOLITAN 
AREAS 
4.7 MILLION 
18.2 
MILLION 
7 MILLION
50 MILLION 
IN 2010 
40% 
GROWTH 
POPULATION 
HISPANIC BLACKS 
ASIANS 
US MINORITY GROUPS 
U.S. RESIDENTS 
1IN 6ARE HISPANIC 
HISPANIC ORIGIN 
27% 
MEXICAN 
MEXICAN AMERICAN 
4% 
PUERTO RICAN 
CUBAN 
DOMINICAN 
CENTRAL 
AMERICAN 
SOUTH AMERICAN 
32% 
10% 18% 
6% 
9%
DEMOGRAPHICS – 2013 
# OF PEOPLE 
IN HOUSEHOLD 
1 
2 
5 
6 & 
UP 
4 3 
BORN IN THE US 
61% 39% 
MOVED HERE 
MARITAL STATUS 
MARRIED 
SINGLE 
SEPARATED / DIVORCED 
LIVING 
WITH 
PARTNER 
WIDOWED 
EDUCATION EMPLOYMENT 
STATUS 
GRADE SCHOOL 
SOME HIGH SCHOOL 
HIGH SCHOOL GRADUATE 
SOME COLLEGE, BUT NO DEGREE 
TRADE OR TECHNICAL SCHOOL 
GRADUATED FROM 2-YEAR COLLEGE 
GRADUATED FROM 4 OR 5 YEAR COLLEGE 
POST GRADUATE DEGREE 
WORK FULL-TIME 
WORK PART-TIME 
SELF-EMPLOYED / BUSINESS OWNER 
FULL-TIME HOMEMAKER 
RETIRED 
STUDENT, NOT EMPLOYED 
CURRENTLY UNEMPLOYED 
UNABLE TO WORK/DISABLED 
0 5 10 15 20 25 30 0 10 20 30 40 50
HOUSEHOLD INCOME 
$100,000 & UP 
$80,000 & UP 
$70,000 & UP 
$60,000 & UP 
$50,000 & UP 
$40,000 & UP 
$30,000 & UP 
$20,000 & UP 
10,000 & UP 
LESS THEN 10000 
PREFER NOT TO STATE 
0 5 10 15 20 
LEVEL OF ACCULTURATION 
BICULTURAL 
UNACCULTURATED ACCULTURATED
KEY VALUES AND IMPACT ON FOOD 
SHARING 
FOR A LATINO COOK, THE BEST 
REWARD IS SEING OTHERS ENJOY 
THEIR FOOD 
PRIDE 
LATINOS FIND PRIDE IN BEING 
A GOOD COOK 
LOVE 
COOKING IS NURTURING 
IDENTITY 
COOKING IS A PART 
OF LATINOS’ DNA 
TRADITION 
COOKING AS A CELEBRATION 
OF LATINO CULTURE 
DELICIOUSNESS 
ONE OF THE MAIN DRIVERS 
FOR LATINOS WHEN IT 
COMES TO FOOD
TOP HISPANIC CUISINE INGREDIENTS 
TOMATO PARSLEY BEANS RICE 
ONION AVOCADO CORN CHIPOTLE 
PEPPER CHEESE CHILI LIME 
CABBAGE GARLIC ORANGE TOMATILLO
CULTURAL VALUES 
HOSPITALITY & HELPFULNESS 
AUTHENTICITY 
PROTECTION 
OF LOVED ONES 
SELF-RELIANCE 
always inspiring more… 
SENSE OF DUTY 
STRONG WORK ETHIC 
LIFE ENJOYMENT 
RELATIONSHIPS 
INTEGRITY 
LIFE-LONG LEARNING

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The Changing Face of America: United States Latino Population Infographic

  • 1. HISPANIC POPULATION IN US BIGGEST ETHNIC GROUP IN THE U.S. GEOGRAPHIC DISTRIBUTION 20.6 MILLION CONCENTRATED IN MAJOR METROPOLITAN AREAS 4.7 MILLION 18.2 MILLION 7 MILLION
  • 2. 50 MILLION IN 2010 40% GROWTH POPULATION HISPANIC BLACKS ASIANS US MINORITY GROUPS U.S. RESIDENTS 1IN 6ARE HISPANIC HISPANIC ORIGIN 27% MEXICAN MEXICAN AMERICAN 4% PUERTO RICAN CUBAN DOMINICAN CENTRAL AMERICAN SOUTH AMERICAN 32% 10% 18% 6% 9%
  • 3. DEMOGRAPHICS – 2013 # OF PEOPLE IN HOUSEHOLD 1 2 5 6 & UP 4 3 BORN IN THE US 61% 39% MOVED HERE MARITAL STATUS MARRIED SINGLE SEPARATED / DIVORCED LIVING WITH PARTNER WIDOWED EDUCATION EMPLOYMENT STATUS GRADE SCHOOL SOME HIGH SCHOOL HIGH SCHOOL GRADUATE SOME COLLEGE, BUT NO DEGREE TRADE OR TECHNICAL SCHOOL GRADUATED FROM 2-YEAR COLLEGE GRADUATED FROM 4 OR 5 YEAR COLLEGE POST GRADUATE DEGREE WORK FULL-TIME WORK PART-TIME SELF-EMPLOYED / BUSINESS OWNER FULL-TIME HOMEMAKER RETIRED STUDENT, NOT EMPLOYED CURRENTLY UNEMPLOYED UNABLE TO WORK/DISABLED 0 5 10 15 20 25 30 0 10 20 30 40 50
  • 4. HOUSEHOLD INCOME $100,000 & UP $80,000 & UP $70,000 & UP $60,000 & UP $50,000 & UP $40,000 & UP $30,000 & UP $20,000 & UP 10,000 & UP LESS THEN 10000 PREFER NOT TO STATE 0 5 10 15 20 LEVEL OF ACCULTURATION BICULTURAL UNACCULTURATED ACCULTURATED
  • 5. KEY VALUES AND IMPACT ON FOOD SHARING FOR A LATINO COOK, THE BEST REWARD IS SEING OTHERS ENJOY THEIR FOOD PRIDE LATINOS FIND PRIDE IN BEING A GOOD COOK LOVE COOKING IS NURTURING IDENTITY COOKING IS A PART OF LATINOS’ DNA TRADITION COOKING AS A CELEBRATION OF LATINO CULTURE DELICIOUSNESS ONE OF THE MAIN DRIVERS FOR LATINOS WHEN IT COMES TO FOOD
  • 6. TOP HISPANIC CUISINE INGREDIENTS TOMATO PARSLEY BEANS RICE ONION AVOCADO CORN CHIPOTLE PEPPER CHEESE CHILI LIME CABBAGE GARLIC ORANGE TOMATILLO
  • 7. CULTURAL VALUES HOSPITALITY & HELPFULNESS AUTHENTICITY PROTECTION OF LOVED ONES SELF-RELIANCE always inspiring more… SENSE OF DUTY STRONG WORK ETHIC LIFE ENJOYMENT RELATIONSHIPS INTEGRITY LIFE-LONG LEARNING