1. The Ultimate Mobile User
Experience
Mobile Monday Melbourne
June 2011

2. What we believe…

3. There are many factors
that impact a great
experience…

4. Understanding behaviour first
matters most…

5. …because it allows you to
change the experience.

6. And that change happens through
great design.

7. What have we done in the
mobile space?
A little about us…

9. What is the Ultimate
Mobile UX?

10. We got together as a team and
brainstormed what we thought…

11. And we came up with
heaps of geeky things
that sounded pretty
cool…
11

12. And then we thought – reality check!
We are not an indicative set of users, all of us in this room are
riding the crest of the early adopter wave...

13. Let’s take a look at what
makes great mobile UX for
a cross section of average
everyday people out there…

14. Meet Ron & Kay the Grandparents…

15. [insert image]

16. Being able to see the
[insert image]
person you are talking to
through your phone and
them see you too…

17. Meet our kid’s babysitter Lorren
the Uni Student…

19. Would love to be able to
transport herself to where
the person she is talking to
is located…

20. Meet our neighbor Greg
the Psychologist…

22. Greg would love to avoid
queuing at airports and
have car hire companies
detect his arrival, notify
him where to go, then
open the car with his
phone…

23. Meet my friend Kasey the Author…

25. Kasey wants to be able to
find recipes on her mobile,
then arrive at the
supermarket and have her
phone tell her where to find
the items she needs…

26. Meet Tony our deli guy…

28. Tony wants to be able to
automatically track and
then re-order stock
through his mobile
because he can’t be
bothered with his
computer…

29. Meet Jess the fashion buyer…

31. Jess wants to be able to
order items straight from
the runway; but also wants
to feel the texture of fabric
through her phone…

32. Meet our kids Blake and Darci…

34. They just want to play
with the iPad…and we get
to have a sleep-in again -
WIN!

35. What is the Ultimate
Mobile UX?

36. It depends!
Obviously it is different for everyone…

37. The ultimate Mobile UX must…
1. Understand people
 Places they will be
 Things they are doing
 The need for it to be easy
2. Understand context
 Need information quickly
 Users are on-the-go
 Only a few Key tasks
3. Understand strengths of the mobile
channel
 The interplay between people, places,
information and when they will want all
these things
37

38. Some mobile design
research tips …

39. When creating great mobile experiences…
1. Decide what experience you want to
deliver.
2. Determine who you are designing the
experience for.
3. Observe these people in context so you can
understand and be sympathetic to their
context of use.
4. Uncover what will make the experience
uniquely mobile for these users.
5. Prototype and test your designs in the lab
and in the wild!!
39

41. Want to get in touch?
Jodie Moule
Symplicit Pty Ltd Director
Level 1, Suite 103, 757 Bourke St
Docklands, VIC 3008 0415 288 823
Ph 03 9670 3385 jodie@symplicit.com.au
www.symplicit.com.au
Stephen Moule
Director
Follow us @symplicit 0404 024 484
stephen@symplicit.com.au