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Brainstorming techniques for designers
- 3. Brainstorming is the set of techniques of generating ideas. All techniques have much in common, but you can pick the best way of brainstorming taking into account conditions, materials, time, and a client. Brainstorming
- 4. âGenerate as many ideas as possible. âAll ideas are welcome. âNo bulling. âNo criticism. Rules
- 5. âEdward de Bonoâs six thinking hats. âWalt Disneyâs creative strategy. âMikhael Mikhalkoâs SCAMPER and Thinkpak. Plan
- 7. The principle behind âSix Thinking Hatsâ was invented by Edward de Bono. All participants of this technique are focused on the same subject and are thinking about it from different aspects.
- 9. White hat Facts, neutrality, objectivism. âWhat information do we have here? âWhat information is missing? âWhat information would we like to have? âHow are we going to get the information?
- 10. Yellow hat Optimism, focus on beneďŹts, feasibility. âWhat are the beneďŹts of this option? âWhy is this proposal preferable? âWhat are the positive assets of this design? âHow can we make this work?
- 11. Black hat Judgement, caution, evaluation. âWhat is the cost? âWhich regulations are important? âWhat materials do we need? âWhat can give us safety?
- 12. Red hat Intuition, feelings, emotions. âMy gut-feeling is that this will not work. âI donât like the way this is being done. âThis proposal is terrible. âMy intuition tells me that prices will fall soon.
- 13. Green hat New ideas and new look at things. âAre there any other ideas here? âAre there any additional alternatives? âCould we do this in a different way? âCould there be another explanation?
- 14. Blue hat Control, overview, organization. âLook at the âthinkingâ about the subject. âSet the agenda for thinking âSuggest the next step in the thinking. âAsk for a summary, conclusion, or decision.
- 15. Considering alternatives Considering alternatives Solving problems Performance review Identifying solutions Quick feedback
- 17. How to improve design software and tools? Topic
- 18. 5 min Choose a design tool you want to improve. Plan the further activity. Blue hat
- 19. 5 min âWhat facts about this software do we know? âWhat information is missing? âWhat software parameters do we need to know? âHow are we going to get the information? White hat
- 20. 5 min âWhat do you feel about this software? âWhat emotions do you have concerning it? âWhat does intuition tell you about it? Red hat
- 21. 5 min âWhat is good in this software? âDoes it have beneďŹts or cool features? âHow can we get use of this software? âWhat makes it useful, popular? Yellow hat
- 22. 7 min âWhat can be improved in this software? âWhat parts can be designed differently? âWhich features can be added? âWhat would be nice to have in this software? Green hat
- 23. 7 min âWhat is the cost of software improvements? âWhich regulations are important? âWhat resources do we need for improving it? âWhat can give us safety? Black hat
- 24. Idea Idea Idea Idea Cluster 1 Idea Idea Idea Idea Idea Cluster 2 Idea Idea Idea Cluster 3
- 25. 10 min âSummarize the generated ideas. âCreate the clusters of interconnected ideas. Blue hat
- 28. Walt Disneyâs close associate used to say, âThere were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming to the meeting.â
- 29. Walt Disneyâs strategy was highlighted and modeled later in 1994 by NLP expert Robert Dilts. He deďŹned the technique as Disneyâs method for turning his dream into reality.
- 31. Topic How to develop the design community in your company?
- 32. Dreamer âGenerate many possible solutions. âBe free to imagine everything. âContinue the ideas of your team. âMake a mega-idea together.
- 33. Idea
- 35. 15 min How to develop the design community in your company? Dreamer
- 36. Realist âFind the ways to put your ideas into practice. âAttach the methods to corresponding ideas.
- 38. 15 min Realist How can you and people that support you make these dreams come true?
- 39. Critic âFind risks for the proposed solutions. âAttach the risks to corresponding ideas.
- 41. 15 min Critic What risks are you facing if you implement the generated solutions and ideas?
- 42. Summarizing âThink about the best ideas and solutions. âChose the most promising ideas. âVote for the best ideas.
- 44. 5 min Summarizing What are the most popular solutions?
- 45. Now 1 month 1 year Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
- 46. 7 min Making a roadmap When will you and your colleagues be able to put the generated ideas into practice?
- 49. The SCAMPER idea generation technique is founded on the belief that everything new is an alteration of something already in existence.
- 50. âDiscover ideas when you are running out. âStimulate new ways of thinking. âKick you out of your current rut. Usage
- 51. S C A M P E R â Substitute â Combine â Adapt â Modify â Put to other uses â Eliminate â Rearrange/reverse Structure
- 52. Substitute Combine Adapt Modify Put to other uses Eliminate Rearrange/reverse Ink with iron, nib with knife. Writing with cutting. Pen top as container. Body to be ďŹexible. Use to write on wood. Clip by using velcro. Nib to fold outwards. I want to invent a new type of a pen. Example
- 53. How to make design hardware better? Topic
- 54. 5 min Choose a hardware item to work on. It can be a laptop, a graphic tablet, a notepad, etc. Preparation
- 55. 5 min SâCâAâMâPâEâR Substitute âWhat can you substitute in this hardware? âWhat can be used instead? âWho else can use this hardware instead? âWhat other ingredients, materials, methods?
- 56. 5 min SâCâAâMâPâEâR âWhat can you combine this hardware with? âCombine units, purposes, components. Combine
- 57. 5 min SâCâAâMâPâEâR âWhat can you adapt for use as this hardware? âWhat else is like this hardware? âDoes past offer a parallel? Adapt
- 58. 5 min SâCâAâMâPâEâR Modify âCan you change this hardware in some way? âChange its meaning, colour, sound, size, etc.
- 59. 5 min SâCâAâMâPâEâR Put to other uses âHow can you put the hardware to different uses? âNew ways to use as is? âOther uses if it is modiďŹed?
- 60. 5 min SâCâAâMâPâEâR Eliminate âWhat can you eliminate in this hardware? âRemove or reduce a component? âCut costs?
- 61. 5 min SâCâAâMâPâEâR Reverse âWhat can be rearranged in this hardware? âInterchange components? âOther pattern, layout, sequence? âTranspose cause and effect?
- 62. Idea Idea Idea Idea Cluster 1 Idea Idea Idea Idea Idea Cluster 2 Idea Idea Idea Cluster 3
- 63. 10 min Clustering âSummarize the generated ideas. âCreate the clusters of interconnected ideas.
- 64. Thank you!