This document discusses live streaming trends and how brands can leverage live streaming. It provides details on popular live streaming platforms like Meerkat and Periscope, including their features and user numbers. The document recommends that brands take a fan-focused approach to live streaming by providing behind-the-scenes access, Q&As, and direct community engagement. It also suggests launching new products or announcements through live streams. The future of live streaming is predicted to involve more content creation and partnerships between brands and influencers.