Creating a tagline is a powerful exercise; it makes you think, “What benefits do you give your customers?” When working with Joe Hardy on the Hardy Field Sport project, we saw his vision as clearly as he did. We pitched taglines to convey the company’s positioning as the ultimate hunting outfitter experience, where individuals connect back to the earth through hunting and experiencing the land. Only one set of pitches submitted and “At the heart of hunting…” stole the heart of Joe, illustrating hunting as a passion, a way of life and when you are hunting the heart is always what your aiming for. Need more marketing muscle on your management team? Q2Mark is the answer. Clients trustfounder Susie Hays and her team of senior marketing experts for their industry insights, award-winning creative, game-changing business improvements and winning growth strategies. Our Contract Chief Marketing Executives operate as integrated members of your leadership group, empowering you with a proven market-based perspective equally suited to helping you define direction anddeliver outstanding tactical results. Companies worldwide have relied upon Q2MARK to create their brands, launch new products, improve customer loyalty, solve challenges and build more successful businesses. Our marketing, communications and consulting services can help you grow without having to hire a full-time CMO or VP of Marketing. As a part-time marketing executive addition to your management team, Q2Mark can offer you proven strategies, manage the implementation of your tactical projects and/or provide coaching services to you and your team. If you are interested in learning more about how Q2Mark’s experienced marketing consultants can help you assess your situation and offer an informed perspective on how to approach your growth, request a complimentary consultation today at www.Q2Mark.com or, to get started, contact us at 760.458.9201 or Susie@Q2Mark.com.