2. I MAKE SURE EVERY PITCH
HAS A HOOK AND FITS INTO
ONE SENTENCE. I take the time
to develop the right angle for each
channel so that my clients stories get
picked up by national news sources.
Sometimes even something as simple
as the right witty email subject line
can win a reader over and get people
interested in your story!
1
3. I TARGET SPECIFIC OUTLETS
AND WRITERS. Not every story is
right for every publication. I make
sure my client’s stories are in front
of the right target audience and in
front of writers who care about the
given topic.
2
4. 3
I MAKE SURE THE CONTENT I
DELIVER IS SHAREABLE. I deliver
content in the appropriate medium
to the right channels to get the most
media traction possible for my clients.
It’s all about creating interesting
material that readers will organically
like and naturally share.
5. 4
I ALWAYS MAKE SURE THERE’S
A STRONG CALL TO ACTION.
Readers should be equipped with
the next step to take once they are
engaged with the brand. Whenever
I can invite a viewer to buy product,
visit a location or go to an event to
interact with my clients’ brands, I do it!
