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Never Miss a Lead! 10 Ways to Convert
More Website Visitors
marketing@surefirelocal.com
03/02/17
Digital Marketing
Boot Camp
Before we begin!
What is the one tool you
can’t imagine running your
business without?
Test out the chat box by answering one or both
of these questions!
Have you watched the first 3
Wellborn Cabinet Digital
Marketing Bootcamp webinars?
A few helpful tips for today’s webinar
If you have a question, simply use the chat box you see
displayed in your webinar control panel
At any time if you’d like to get more info, please email
marketing@surefirelocal.com
Yes this will be recorded! You will receive the video
recording via email within 24 hours.
AWARDS“Tittle Brothers Construction
started working with Surefire
Local in early 2012. Since then
we have received excellent
service, support, and advice on
creating and maintaining a
robust, relevant web solution
that generates valuable
customer activity. We
recommend Surefire Local to
any company intent on taking
their online marketing strategy to
the next level.”
Carrie Tittle
Tittle Construction Brothers
SurefireLocal.com 4
“We have used Surefire Local for 3
years now. With our input and their
expertise, we have seen our online
lead generation soar. Our leads from
the internet are some of the most
qualified leads. We have even
beaten paid listings for the last 12
months in lead generation. We
would highly recommend Surefire
Local to anyone wanting to make the
next step in online marketing. Thanks
Surefire for being such a great
business partner.”
Chad Muth
Muth & Co. Roofing Inc.
5
Today’s Giveaway!
1 lucky attendee is going to take
home a free Google Chromecast!
Ok! Google
who is Surefire
Local?
Must stay until end of webinar!
SurefireLocal.com
➔ Tracking ROI to Maximize Your Marketing Budget
02/16/16 || 2 p.m. Eastern / 1 p.m. Central
➔ How to Shoot Professional Videos with Your Smartphone
01/05/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Make Google Work for You: A Local Business Guide to AdWords
02/02/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors
03/02/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Socialize Your Business - Engaging with Homeowners at Every Turn
04/06/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Managing Your Online Reputation & Responding to Reviews
05/04/17 || 2 p.m. Eastern / 1 p.m. Central
Wellborn Digital Marketing Bootcamp
SurefireLocal.com 6
7
Today’s Speaker
Bob Sheehan
SVP, Client Services
SurefireLocal.com
8SurefireLocal.com
Marketing Channels Influence the Customer Journey
Explore how marketing channels for Medium businesses in
the Home & Garden industry in The U.S. influence the
purchase decision
Channels to the left tend to play an early and assisting role in the
typical sale, while channels to the right are more likely to be the last
interaction before a purchase
9SurefireLocal.com
Your Digital Footprint
SMB
10 Ways to Convert More
Website Visitors
SurefireLocal.com 10
11SurefireLocal.com
Tools & Tactics
1. Live Chat
2. Tracking Numbers
3. Project Albums
4. Testimonial Videos
5. Product Videos
6. Call to Action Buttons
7. Forms / Surveys
8. Special Offers
9. Mobile-Friendly Website
10. Blog
12SurefireLocal.com
Live Chat
● Provide instant service while your customers are on your
website
○ No hold music, missed calls, or form fills that get lost in
the shuffle
● Engage in real-time with customers - the only way to provide
real human interaction during an online purchase
Puts a face to your brand
1
13SurefireLocal.com
Customers want their questions answered quickly!
79% of customers say that they prefer live chat
because of the immediacy it provides
One of the great things about live chat is just how
much help customers seem to get from it
● Live Chat: 73% satisfaction
● Email: 61% satisfaction
● Phone: 44% satisfaction
14SurefireLocal.com
Chat Tips & Best Practices
● Provide customers with a transcript of the
conversation
● Use canned messages
○ Introduce yourself
○ Be friendly, inviting, and professional
● Be proactive
● Use a pre-chat survey to get more information
● Offer a post-chat survey
● Strategically place live chat buttons on your
website
15SurefireLocal.com
Tracking Numbers
● Provides additional
analytics into who is
calling your business
● Determine which
marketing campaigns
are working, and aren’t
working
● Great training tool to
listen to phone calls and
gauge performance
2
16SurefireLocal.com
Project Albums
● Visuals are processed
6000x faster than text
● Showcase your ability to
WOW potential customers
with your work
3
17SurefireLocal.com
Helpful Photo Tips
● Before & After’s
● Time-lapse
● Good quality photos
● Turn location on photos
● Use branding
● Get release from customers
● Use an app like GeoJuice
18SurefireLocal.com
Testimonial Videos
A LinkedIn study revealed testimonials & case studies are
the two most effective ways to increase sales.
➔ Testimonials build credibility, increase online visibility,
demonstrate expertise, counteract negative reviews,
strengthen your reputation, and make sales faster for
your business.
Tip! Use GeoJuice to capture
in-the-moment testimonials
of completed projects
4
19SurefireLocal.com
Product Videos
Viewers are 85% more
likely to purchase a
product after watching a
product video
Surefire Social blog post: How to Make a
Video to Promote Your Company
https://www.surefiresocial.com/blog/make-vi
deo-promote-company/
5
Quick Check-in! Have questions?
SurefireLocal.com 20
21
Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email
marketing@surefirelocal.com
...and a Google Chromecast!
SurefireLocal.com
22SurefireLocal.com
Call to Action Buttons
K.I.S.S. - Keep It Simple & Smart
Buy Now
Shop Now
Call Now
Learn More
Sign Up
Watch Now
6
Start Your Remodel
23SurefireLocal.com
Webforms For Your CTA
7
24SurefireLocal.com
Surveys
● Conduct surveys to
learn about your
audience
● Send questionnaires
through email
● Tools - Google Forms &
Survey Monkey
7
25SurefireLocal.com
Special Offers
● Integrate within blog post copy
● Include on thank you pages
● Insert at the end of a video
● Add a editable offer spot to
your homepage
● Facebook Profile
8
Question! Are you
currently running special
offers across your website,
directories & social media?
26SurefireLocal.com
Mobile-Friendly Website
Mobile is the way of NOW!
People check their phones 150
times a day
Keys to success:
● Be There
● Be Useful
● Be Quick
9
AMP: Accelerated Mobile Pages
27
Normal AMP
28SurefireLocal.com
Blog
● Provides educational
content
● Builds authority in your
industry
● Increases ranking in search
● Increases leads
10
29SurefireLocal.com
Blog Post Types
● How-to’s & Tutorials
● Lists
● Checklists
● Reviews
● Infographics
● Podcasts
● Videos
● Interviews
● Trends
● Tips
30SurefireLocal.com
Author Profiles
Include a mix of:
● Partners / Industry Experts - show you aligned
with the best in the industry
● Staff - show your staff is knowledgeable
● Guest Bloggers - show you’re willing to take
outside viewpoints and stay up-to-date on trends
31SurefireLocal.com
Sealing the Leads Funnel
CTAsBlogging
Testimonial Videos
Product Videos
Live Chat
Surveys
Mobile Friendly
Website
Special Offers
Project Albums
Tracking Numbers
Introducing
SurePulse does it all and puts you in control
Accelerate your business, get more leads
and measure your marketing ROI
● Gain visibility into your entire digital footprint in
one convenient place
● Easy to use interface
● Take swift action with real-time publishing to your
website, social media, and online directories
SurefireLocal.com 32
SurefireLocal.com 33
34
Drumroll please!
Today’s Lucky Winner is ...
Ok! Google
who is Surefire
Local?
SurefireLocal.com
➔ Tracking ROI to Maximize Your Marketing Budget
02/16/16 || 2 p.m. Eastern / 1 p.m. Central
➔ How to Shoot Professional Videos with Your Smartphone
01/05/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Make Google Work for You: A Local Business Guide to AdWords
02/02/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors
03/02/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Socialize Your Business - Engaging with Homeowners at Every Turn
04/06/17 || 2 p.m. Eastern / 1 p.m. Central
➔ Managing Your Online Reputation & Responding to Reviews
05/04/17 || 2 p.m. Eastern / 1 p.m. Central
Mark your calendars!
Wellborn Digital Marketing Bootcamp
SurefireLocal.com 35
36
Surefire Local Products &
Services are included in
the Wellborn Cabinet
Co-Op Advertising!
They expire on March 31st!
SurefireLocal.com
[Wellborn Cabinet Webinar] 10 Ways to Convert More Website Visitors
38
Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email
marketing@surefirelocal.com
...and a Google Chromecast!
SurefireLocal.com
Don’t Forget!

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[Wellborn Cabinet Webinar] 10 Ways to Convert More Website Visitors

  • 1. Never Miss a Lead! 10 Ways to Convert More Website Visitors marketing@surefirelocal.com 03/02/17 Digital Marketing Boot Camp
  • 2. Before we begin! What is the one tool you can’t imagine running your business without? Test out the chat box by answering one or both of these questions! Have you watched the first 3 Wellborn Cabinet Digital Marketing Bootcamp webinars?
  • 3. A few helpful tips for today’s webinar If you have a question, simply use the chat box you see displayed in your webinar control panel At any time if you’d like to get more info, please email marketing@surefirelocal.com Yes this will be recorded! You will receive the video recording via email within 24 hours.
  • 4. AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.” Carrie Tittle Tittle Construction Brothers SurefireLocal.com 4 “We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.” Chad Muth Muth & Co. Roofing Inc.
  • 5. 5 Today’s Giveaway! 1 lucky attendee is going to take home a free Google Chromecast! Ok! Google who is Surefire Local? Must stay until end of webinar! SurefireLocal.com
  • 6. ➔ Tracking ROI to Maximize Your Marketing Budget 02/16/16 || 2 p.m. Eastern / 1 p.m. Central ➔ How to Shoot Professional Videos with Your Smartphone 01/05/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Make Google Work for You: A Local Business Guide to AdWords 02/02/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors 03/02/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Socialize Your Business - Engaging with Homeowners at Every Turn 04/06/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Managing Your Online Reputation & Responding to Reviews 05/04/17 || 2 p.m. Eastern / 1 p.m. Central Wellborn Digital Marketing Bootcamp SurefireLocal.com 6
  • 7. 7 Today’s Speaker Bob Sheehan SVP, Client Services SurefireLocal.com
  • 8. 8SurefireLocal.com Marketing Channels Influence the Customer Journey Explore how marketing channels for Medium businesses in the Home & Garden industry in The U.S. influence the purchase decision Channels to the left tend to play an early and assisting role in the typical sale, while channels to the right are more likely to be the last interaction before a purchase
  • 10. 10 Ways to Convert More Website Visitors SurefireLocal.com 10
  • 11. 11SurefireLocal.com Tools & Tactics 1. Live Chat 2. Tracking Numbers 3. Project Albums 4. Testimonial Videos 5. Product Videos 6. Call to Action Buttons 7. Forms / Surveys 8. Special Offers 9. Mobile-Friendly Website 10. Blog
  • 12. 12SurefireLocal.com Live Chat ● Provide instant service while your customers are on your website ○ No hold music, missed calls, or form fills that get lost in the shuffle ● Engage in real-time with customers - the only way to provide real human interaction during an online purchase Puts a face to your brand 1
  • 13. 13SurefireLocal.com Customers want their questions answered quickly! 79% of customers say that they prefer live chat because of the immediacy it provides One of the great things about live chat is just how much help customers seem to get from it ● Live Chat: 73% satisfaction ● Email: 61% satisfaction ● Phone: 44% satisfaction
  • 14. 14SurefireLocal.com Chat Tips & Best Practices ● Provide customers with a transcript of the conversation ● Use canned messages ○ Introduce yourself ○ Be friendly, inviting, and professional ● Be proactive ● Use a pre-chat survey to get more information ● Offer a post-chat survey ● Strategically place live chat buttons on your website
  • 15. 15SurefireLocal.com Tracking Numbers ● Provides additional analytics into who is calling your business ● Determine which marketing campaigns are working, and aren’t working ● Great training tool to listen to phone calls and gauge performance 2
  • 16. 16SurefireLocal.com Project Albums ● Visuals are processed 6000x faster than text ● Showcase your ability to WOW potential customers with your work 3
  • 17. 17SurefireLocal.com Helpful Photo Tips ● Before & After’s ● Time-lapse ● Good quality photos ● Turn location on photos ● Use branding ● Get release from customers ● Use an app like GeoJuice
  • 18. 18SurefireLocal.com Testimonial Videos A LinkedIn study revealed testimonials & case studies are the two most effective ways to increase sales. ➔ Testimonials build credibility, increase online visibility, demonstrate expertise, counteract negative reviews, strengthen your reputation, and make sales faster for your business. Tip! Use GeoJuice to capture in-the-moment testimonials of completed projects 4
  • 19. 19SurefireLocal.com Product Videos Viewers are 85% more likely to purchase a product after watching a product video Surefire Social blog post: How to Make a Video to Promote Your Company https://www.surefiresocial.com/blog/make-vi deo-promote-company/ 5
  • 20. Quick Check-in! Have questions? SurefireLocal.com 20
  • 21. 21 Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email marketing@surefirelocal.com ...and a Google Chromecast! SurefireLocal.com
  • 22. 22SurefireLocal.com Call to Action Buttons K.I.S.S. - Keep It Simple & Smart Buy Now Shop Now Call Now Learn More Sign Up Watch Now 6 Start Your Remodel
  • 24. 24SurefireLocal.com Surveys ● Conduct surveys to learn about your audience ● Send questionnaires through email ● Tools - Google Forms & Survey Monkey 7
  • 25. 25SurefireLocal.com Special Offers ● Integrate within blog post copy ● Include on thank you pages ● Insert at the end of a video ● Add a editable offer spot to your homepage ● Facebook Profile 8 Question! Are you currently running special offers across your website, directories & social media?
  • 26. 26SurefireLocal.com Mobile-Friendly Website Mobile is the way of NOW! People check their phones 150 times a day Keys to success: ● Be There ● Be Useful ● Be Quick 9
  • 27. AMP: Accelerated Mobile Pages 27 Normal AMP
  • 28. 28SurefireLocal.com Blog ● Provides educational content ● Builds authority in your industry ● Increases ranking in search ● Increases leads 10
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  • 30. 30SurefireLocal.com Author Profiles Include a mix of: ● Partners / Industry Experts - show you aligned with the best in the industry ● Staff - show your staff is knowledgeable ● Guest Bloggers - show you’re willing to take outside viewpoints and stay up-to-date on trends
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  • 35. ➔ Tracking ROI to Maximize Your Marketing Budget 02/16/16 || 2 p.m. Eastern / 1 p.m. Central ➔ How to Shoot Professional Videos with Your Smartphone 01/05/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Make Google Work for You: A Local Business Guide to AdWords 02/02/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors 03/02/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Socialize Your Business - Engaging with Homeowners at Every Turn 04/06/17 || 2 p.m. Eastern / 1 p.m. Central ➔ Managing Your Online Reputation & Responding to Reviews 05/04/17 || 2 p.m. Eastern / 1 p.m. Central Mark your calendars! Wellborn Digital Marketing Bootcamp SurefireLocal.com 35
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