Everyone has visited and fled from a website that took too long to load. Do you know if your website is working for you? Your business reputation depends on it. Surefire’s Technical Director, Scott Strite, is here with tips to make your website impress potential customers and generate more leads for all business owners and marketing pros. In this presentation, learn: - How web page performance influences success and new customer acquisition - Best practices for building a website that ranks high in online search - Mobile vs. Desktop and how to optimize your site for each - Tools for reviewing and measuring performance Have any burning questions for our local marketing experts? Send them to marketing@surefirelocal.com

1. Performance Matters:
How to Make Your
Website Work for You
February 13th, 2017
marketing@surefirelocal.com

2. Before we begin!
marketing@surefirelocal.com
What is the one tool you
can’t imagine running
your business without?
Test out the chat box by answering these questions!
Where is your website
currently hosted on?
(i.e. WordPress?)

3. Ok! Google Who
is Surefire Local
A few helpful tips for today’s webinar
marketing@surefirelocal.com
If you have a question, simply use the chat box
you see displayed in your webinar control panel
At any time if you’d like to get more info, please
email marketing@surefirelocal.com
Yes this will be recorded! You will receive the
recording via email within 24 hours.

4. 201
4Our site visits are up over
40%, we receive almost
twice as many calls from it
and we have gone from the
6th page to the first in a
very short time. To say they
have done a good job does
not do it justice. They have
done a fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s
an intuitive tool and I like
that everything is in one
place. It's useful, easy to
use and I have a much
better understanding of
how we are performing.
Amy Lindholm
Brand Manager, LP Siding
“ “
AWARDSMilestones
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5. Today’s Giveaway!
1 lucky attendee is going to take
“Home” a free Google Home!
Ok! Google who
is Surefire Local?
Must stay until end of webinar!
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6. Today’s Speaker
Scott Strite
Technical Director
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7. Why Web Performance Matters
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8. Why Web Performance Matters
● Slow sites drive away customers
○ Increased Bounce Rate
○ Decreasing Click Through
● Poor performing sites present a negative view on
users
○ Reducing Return Visitor Traffic
● Poor performing sites have chance of being
reduced by Google Search
○ Reducing Traffic
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9. Best Practices
● Right sizing images
● Minimize Scripting
○ Ensure that scripting added to site serves purpose
● Caching settings on each element
● Use of CDN (Content Distribution Network) for larger
media files
● Proper Page Load Order
○ Load top of page
○ Delay elements if not initially seen on screen
● Eliminate Blocking Elements
● SSL certificates
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10. What is Mobile Responsiveness?
● Difference between that and sites that are mobile version
(m.______.com)
● Seamless Transition between Desktop and Mobile view
● Greater Importance of
○ Clickable Phone Numbers (Click to Call)
○ Maps / Navigation
○ Social Sharing
● Some desktop functions are not suggested for Mobile
○ iFrame
○ Modal Screens (Overlay)
○ Autoplay of Video
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11. Performance Tools
● Google Page Speed -
https://developers.google.com/speed/pagespee
d/insights/
● Web Browser Developer Tools: More Tools ->
Developer Tools
● Firebug - https://www.getfirebug.com/
● YSlow - http://yslow.org/
● WebPageTest - http://www.webpagetest.com/
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12. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
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13. Poor Performing Site Examples
https://www.westernwindowsystems.com/
● Great interface, perfect example for
optimization
http://www.thedavies.com/
● Graphics way too large on slider
● No real end to page
http://www.lingscars.com/
● So bad it is good.
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14. Well Performing Site Examples
https://www.onradpad.com/
● Clean and bright interface
● Right Sized images and compressed CSS/JS
● Mobile Responsive
http://whyskylights.com/
● Highly graphic
● Loads quickly
http://uglytub.com/
● Not the prettiest, however fast
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15. Key Takeaways
● Less can be more
● Right size your media
● Make sure your site is Mobile Responsive
● Utilize online tools to identify performance
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16. The Winner is...
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17. Thank you!
marketing@surefirelocal.com
Scott Strite
Technical Director