Is your business primed and ready for success in the coming year? Join Mark Richardson—renowned author, speaker, and thought leader in the remodeling industry—to learn how best to get your business geared up and rolling towards success. Mark will discuss:
2016 Performance Review of the Remodeling Industry
Business Owner Mindset & Best Practices to Drive Growth
5 Critical Success Factors to be Primed for Growth in 2017
2. Ok! Google Who
is Surefire Local
marketing@surefirelocal.com
What is the one tool you can’t imagine
running your business without?
Test out the chat box by answering these questions!
Do you listen to Mark’s podcast
Remodeling Mastery?
Before we begin!
3. Ok! Google Who
is Surefire Local
A few helpful tips for today’s webinar
marketing@surefirelocal.com
If you have a question, simply use the chat box
you see displayed in your webinar control panel
At any time if you like to learn more, please
email marketing@surefirelocal.com
Yes this will be recorded! You will receive the
recording via email within 24 hours.
4. 201
4Our site visits are up over
40%, we receive almost
twice as many calls from it
and we have gone from the
6th page to the first in a
very short time. To say they
have done a good job does
not do it justice. They have
done a fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s
an intuitive tool and I like
that everything is in one
place. It's useful, easy to
use and I have a much
better understanding of
how we are performing.
Amy Lindholm
Brand Manager, LP Siding
“ “
AWARDS
marketing@surefirelocal.com
5. Today’s Giveaway!
1 lucky attendee is going to take
“Home” a free Google Home!
marketing@surefirelocal.com
Ok! Google
who is Surefire
Local?
Must stay until end of webinar!
6. marketing@surefirelocal.com
But that’s not all!
Your gift for attending today!
A free copy of Mark Richardson’s
book “Fit to Grow”
Please send an email with your
mailing address to:
marketing@surefirelocal.com
10. All remodeling categories are not created equal
Note: Analysis uses firms reporting revenue in 2012 and 2013 that were ranked in the top 400 in at least one year.
Source: JCHS tabulations of Qualified Remodeler magazine’s Top 500 Remodelers.
11. Failure rates vary dramatically
Share of residential remodeling establishments to cease operations (Percent)
Source: US Census Bureau, Business Information Tracking Series.
11
12. 2016 Remodeling Insights
• LIRA (leading indicator of remodeling activity)... 2016 up 5 to
10%
• Kitchen and Bath continue to be very strong sector
• Avg. sale up (DB firms reporting +25% incr. over 2015)
• Election effect less than predicted
• AIG (ageing in place) businesses growing stronger
• Online reviews having more impact than personal referrals
• Major shift in age of clients/demographic remodeling
• Technology revolutionizing process/products/experience
• Top remodeling businesses reporting 20% plus growth in
2016
13. Key Environmental Indicators
Up or Down Home Appreciation
Up or Down Interest Rates
Up or Down
Up or Down Employment
Housing Demand
Up or Down Stock Market
Up or Down Consumer Confidence
14. Key Business Differences
• Client demographics
• Specialty vs. Full Service
• Practice vs. Business (owner’s role)
• Showroom vs. In-Home Sales
• In-House Crews vs. Subcontracted labor
• Size/type of projects
• Lead generation methods (marketing vs. word of mouth)
• Who is providing the financing?
• The sales process (one sit vs. multiple/consultative )
• Relationship with technology
19. “Just do it”
Willing to take risk
Clients found you
High Touch Marketing
Just discuss it
Follow the Fantasy
Focus on the “what”
Want balanced risk
You find the clients
And High Tech
Marketing
Control the Fantasy
Also Focus on the “how”
10 YEARS AGO TODAY
YOUR CLIENT...YOUR MARKETING...YOUR SALES
20. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
marketing@surefirelocal.com
32. Change is an option
Good culture
Project focused
Solid Team
Change is Not an option
Satisfied clients
Watch it happen
Great culture
Client centric
Strong/Aligned Team
Raving Fan Clients
Make it happen!
Good vs. Great Companies
Good Great
33. Summary
• Growth create opportunities for all.
• The environment is strong.
• Leadership alignment is critical.
• Do you have the champions?
• Are the technologies in place?
• Training is a growth strategy.
• Your leadership is key.
• Now is the time act!
34. Thank You
Mark G. Richardson
mrichardson@mgrichardson.com
301.275.0208
37. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
marketing@surefirelocal.com