Today, there are many ways to go about building your business online. Here at Surefire Local, we strongly believe that your online presence is much more than just a website. Your website is a major part of your business’ overall digital footprint and serves as your home on the Internet where potential customers can read and learn about your business. Now, this raises a question, should you own your website? Or should you rent your website? We asked our founder & CEO, Chris Marentis to share his thoughts and expertise during an educational webinar. Here is the presentation that was presented. - How to make your website appear more favorable for Google search results - Creating an online footprint to appear in all the places your prospects are searching for you - How online listing consistency and accuracy plays a role in getting leads - What constitutes a quality lead? -Understanding the different lead generation models: Pay per lead, organic, direct, and referral

1. Building Your Business Online:
Rent or Buy?
marketing@surefirelocal.com
02/21/17

2. Before we begin!
What is the one tool you
can’t imagine running
your business without?
Test out the chat box by answering one or both of
these questions!
When was the last time
you made a change to
your website?

3. A few helpful tips for today’s webinar
If you have a question, simply use the chat box you see
displayed in your webinar control panel
At any time if you’d like to get more info, please email
marketing@surefirelocal.com
Yes this will be recorded! You will receive the recording via
email within 24 hours.

4. We have used Surefire Local for 3 years now. With our
input and their expertise, we have seen our online lead
generation soar. Our leads from the internet are some of
the most qualified leads. We have even beaten paid
listings for the last 12 months in lead generation. We
would highly recommend Surefire Local to anyone
wanting to make the next step in online marketing.
Thanks Surefire for being such a great business partner.
Chad Muth
Muth & Co. Roofing Inc.
SurefireLocal.com 4

5. Today’s Giveaway!
1 lucky attendee is going to take
“Home” a free Google Home!
Ok! Google
who is Surefire
Local?
Must stay until end of webinar!
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6. Jeff White
VP, Client Services
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7. Today’s Speaker
Chris Marentis
CEO
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8. This is what you should look for in a digital
marketing partner
● A business partner to help you create and
manage a comprehensive “digital footprint”
○ That you OWN!
○ Across all platforms, channels your
customers spend time in
● A cost effective way to generate new
customer leads
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9. What’s a Digital Footprint Look Like?
SMB
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10. In order to win
To Win OnlineToday, you need to….
You cannot
BUY or RENT
You must BUILD it
● Understand basic
principles of online
marketing
● Partner with the right
digital agency
● Focus your team on the
right marketing

11. Own your digital presence
● Building your online presence takes time
● If you don’t own it, what are you working
towards?
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12. Focus on your best channels
You control where your marketing
dollars are being spent, the way you
want it spent
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13. Watch Out for These “Gotchas” -1
Website Ownership
● Do you own the website?
● Do you own the domain?
● Can you take it with you?
● Proprietary vs non-Proprietary CMS
○ Can I hire someone to manage the site?
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14. Watch Out for These “Gotchas” - 2
Buying Leads
● Can work for small, new businesses
● Not recommended for mature, growing businesses
● Leads
○ Cost determined by the seller
○ Can be sold to more than 1 business
○ Cost is less predictable
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15. Where You Should Focus
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16. Keywords & Reviews
Optimize your website by publishing location-specific
keywords & show off your great work!
● Micro-blogging
● Easily send review requests
● Easily publish reviews
● Beat your competition
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17. Content
The more content your website has, the more often it gets
indexed by search engines, leading to a rise in rankings
● Publish blog articles monthly
● Syndicate blog content via social sites
● Add service/product specific pages to your website
● Establish a practice of getting more online reviews
● Update your website with monthly offers
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18. Citations
Your business Name, Address, Phone number (NAP)
MUST be listed in the right directories!
● Your NAP needs to be correct & consistent
● Major Google ranking factor
● Incorrect, inaccurate NAP = low Google confidence
Use SurePulse to instantly share
information across 70+ online
directories with a single click.
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19. Links
It’s important to get good, quality links to your website
● Online Directories
● Social Media
● Industry Community Forums
● Brand Partners
● Local Organizations & Businesses
“Old school” or “black hat” tactics to get you more links
(that are also low-quality) will hurt you. Google has
implemented major algorithm updates that cracked down
on sites with spammy content and links!
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20. Own
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21. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
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22. 3 Takeaways
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23. Control all your
marketing in one place
1
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24. SurefireLocal.com 24

25. You should invest
more $$$ in the
digital channels that
are working, less in
what’s not
2
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26. You need the ability
to take action quickly
3
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27. If there’s a severe storm, you’ll want to
share an offer on roof repair across all of
your digital channels...how can you do this?
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28. Introducing
SurePulse does it all and puts you in control
Accelerate your business, get more leads
and measure your marketing ROI
● Gain visibility into your entire digital footprint in one
convenient place
● Easy to use interface
● Take swift action with real-time publishing to your
website, social media, and online directories
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29. Hyper-Local Marketing. Solved.
Simple
A complete operating system for your
entire digital footprint that “just works”
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30. Unified
“Best of breed” essential tools in one
place; cheaper than you can buy
anywhere else
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Hyper-Local Marketing. Solved.

31. Perspective/ROI
ROI reporting for leads & sales with
relative benchmarking against peers
(and groups) for better decision making
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Hyper-Local Marketing. Solved.

32. Choice
Choice of Surefire or
Marketplace services & support
based on your needs
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Hyper-Local Marketing. Solved.

33. Support
Account services support tailored to
your staffing/business needs
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Hyper-Local Marketing. Solved.

34. Who is the winner of today’s
Google Home?
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35. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
SurefireLocal.com 35

36. SurefireLocal.com 36