2. Mission
About
“We focus on developing innovative, profitable and value-added
techniques and services in a sustainable manner by partnering with our
clients. In doing so, we aim to develop a reputation as the leader,
delivering to quality, time and budget whilst maintaining the highest levels
of business integrity”
Digi-View is a Indian ManufacturingCompany, that manufacture and
sells product to different type of Consumers with better Quality.
Provide Projectors with different technical features and at different
price range.
6. Common Features
Portable and Wireless
Multiple Interface (HDMI/ USB/ SD Card/
Bluetooth)
Support screen mirroring for type 1 & type 3
No need of tripod, Automatic Adjustment
One USB Port is utilized for Charging
10. Consumer Profile
■ Look for convenience, utility , cost effective,
demonstration effect.
■ Goal oriented, up to date with market trends.
■ Quality Oriented, Attends different Meetings, Seminars,
Conferences,etc.
11. Market Research
Market was analysed by conducting the survey belonging to
different sectors, areas, etc.
Questions Asked
o Do you find it difficult to connect Projector?
o Do you face problem relating to size, weight, and Image Quality
of Projector?
o What price range will you prefer?
o Where you use projector, whether at home, office, or college,
etc.?
o Will you like to use our product to experience new technology and
overcome several problems?
18. ■ Production Cost Per Piece
Break-EvenAnalysis
Production Cost Per Piece
Particulars Model-1 Model-2 Model-3
Cost of Material 1500 3000 3000
Cost of Labour 1000 2000 2000
Cost of Software - - 2500
TotalVariable Cost 2500 5000 7500
19. Break-EvenAnalysis
Assuming Sales Revenue includes 50% of Model-1, 30% of
Model-2, 20% of Model-3 Products.
Fixed Cost 1 Crores
Formula
- Contribution Per Unit = Selling Price Per Unit-Variable
Cost
Model-1 = 5000-2500=2500 Rs.
Model-2 = 10000-5000= 5000 Rs.
Model-3 = 15000-7500=7500 Rs.
21. Break Even Period
The Average Break Point is 1Years
Particulars Model-1 Model-2 Model-3
SalesTarget 2000 600 267
Per Month Sale 166.67 50 22.25
Per Day Sale 5.48 1.64 0.73
6 Months Sales 1000 300 133.5
3 Months Sales 500 150 66.67
22. Conclusion
■ Digi-View Projector uses an emerging technology that
applies the use of an image projector in hand held device.
■ Break-Even Period is 1 years
■ In the near future we might completely abandon full size
projector, if Digi-View Projectors keep getting powerful.