Political Marketing/advertising and their impact on voters mood.

1. Marketing Impact for political
Victory
Why Strategic Marketing Consultancy Required for political success ?
Partners in Excellence.
www.partnersinexcellence.in
Sunil Mishra-8527193263

2. History
• Political marketing in India has been introduced in early beginning of twentieth
century but major impact has been seen from 2004 Lok Sabha election when BJP
came with slogan” India shining” and “ Feel good factor”. post 2004 it comes in
regular practice in Lok Sabha election 2009, 2014 and several state assembly
elections. Political marketing helps to make wave for any political parties and
adversely dents the vote share of competitors.

3. Lok Sabha Election 2004
BJP
• India Shining
• Feel Good Factor
The campaign did not reflect the
reality focus on urban growth story
while neglecting the distress and
backwardness of the rural landscape.
INC
• Aam Aadmi ko kya mila
Congress Countered with the
campaign “Aam Aadmi Ko Kya Mila”.

4. Lok Sabha Election 2009
BJP
• Majboot Neta, Nirnayak Sarkar
• Determined leader decisive
government.
• Bhay Ho
No Gender focus, Negative shade
INC
• Aam aadmi ke badhte kadam
Har kadam par bharat
buland.
• Jai Ho
Elements around woman, good
feeling , positive marketing.

5. Lok Sabha Election 2014
BJP
• Mission 272+ Campaigning.
• Modi for PM.
• Brand NAMO
• Tea Vendor –CM Gujarat-PM
• Modi Jee Aane wale Hai.
• Chai Pe Charcha.
• One Note One Vote
• NaMo Online store – on line
merchandise portal like
mug,stationarry , T-shirt.
INC
• Mai Nahi Hum.
• Har Hath Shakti Har Hath
Tarrakki.

6. Thanks
One can easily see the impact of strategic
approach for the political success.
As a strategic consultant we believe in
synergising the environment by valuable input.
Sunil Mishra
Political Strategist
mail2partners@gmail.com
www.partnersinexcellence.in
8527193263