Enterprise-Class-ecom-solutions
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Enterprise-Class-ecom-solutions
- 1. Sufi Khan Sulaiman Director, eCommerce & Digital Services Enterprise-Class Driving small business success eCommerce solutions
- 3. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Re-Platform Is it time? • Can you keep up with online best practices? • Do you have full control? • Are you Mobile and Social compatible? • What’s your customer experience? • Are you at the tipping point? GROWING Analyze
- 4. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Understand Customer Needs GROWING Analyze
- 5. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Customer Touch Points GROWING Choose
- 6. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com What’s the right fit? It’s your strategy • Robust Catalog • Ease of Use • Multiple Pricing options • Templates & Design • SEO & Marketing • Inventory Management • Payments • Similar Implementation • Functionality • Security • Customer Service • Online Support • Integration / API • Segments and Targeting • Experience • One stop shop • Market leader • Cost, Cost, Cost GROWING Choose
- 10. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Launch Date Re-Launching is always tricky, something will always go wrong. We went live on the 25th of April 2012 without any major issues. Everything worked as planned, all API integration worked seamlessly 25 :04 :2012 CASE STUDY Our Story
- 11. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Productivity Increase Easily manage email requests, feedback and contact form requests, all in one place. Powerful, multichannel platform, integrating sales, customer support and technical support via a single platform. CASE STUDY Our Story
- 12. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Communication centralized Single sign-on Across all Lorex Online tools. Making it easier for the customer to get online help. Customers have a dedicated online account with access to all Lorex services. Customers are able to solve issues and sign up for services without engaging the call centre agent. CASE STUDY Our Story
- 13. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Enhanced Online Support Enhanced Online Support An intuitive support landing page, that is content driven based of user experience, where customers will be able to find solutions to their problems in a matter of seconds. Access quick downloads to all product documentations CASE STUDY Our Story
- 14. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Targeting content CASE STUDY Our Story
- 15. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Targeting content CASE STUDY Our Story
- 16. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Product Pages CASE STUDY Our Story
- 17. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Segments We can now group our customers effectively. Using segmentation we can now target groups effectively, and allocate marketing initiatives to best effect. CASE STUDY Our Story
- 18. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Hosting and Load Time Old Site New Site Our website loads faster, customers can access information much quicker. Expanded from 3 servers to 10. We have reliable partners who understands the ecommerce platform well. CASE STUDY Our Story
- 19. 0 Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Customer Activation • 192% Increase in monthly online sign ups • Steady Increase month over month CASE STUDY Our Story
- 20. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com SEO and Traffic 2012 June-August vs 2011 June-August • 53% Increase in Overall Traffic • 92% Increase in Organic Traffic CASE STUDY Our Story
- 21. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Time on Site 2012 June-August vs 2011 June-August CASE STUDY Our Story • 46 sec Average Increase • Customers are spending more time on the site
- 22. Sufi Khan Sulaiman Director, eCommerce & Digital Services www.lorextechnology.com Performance Lever • 15.07% Average Increase in conversion rate • More add to carts than ever 25th April 2012 CASE STUDY Our Story
- 23. Sufi Khan Sulaiman Director, eCommerce & Digital Services Thank YouAny Questions?
Hinweis der Redaktion
- Hello everyone, I here to talk about Enterprise class ecommerce solutions driving small business success.
- All want growth How we evaluated Asked some questions
- Online best parties Full control Mobile & social Customer experience Tipping point
- Understand your customer Know their wants Map Technology vs Customers Ecommerce is operated within silos, Have bring in all sales department in Sell everyone the idea of Omni channel
- API /integration Customer touch point Web as the central source In SBEs its easier to make a collaborative integration without breaking the bank
- Ecommerce Support Corporate Central web experiance
- Here’s our case study Microsoft commerce server 7 stores, 3 sites, 10 domains Nightmare to manage and update
- Clean Easy access Simple on the front Complex at the back Everything works
- Re-Launching tricky Something will go wrong Kudos to Thinkwrap Great job
- No more email Every request is a ticket All depts integrated
- Single sign on Dedicated customer accounts Solve issues before call agent
- Knowledge base Solutions based on common problems Quick downloads
- Targeting User clicking habits Searching on tabs Above the fold
- Targeting banners Products Customer segments
- All products are not the same Multiple templates Same content Different rendering
- Group customers Segmentations Marketing efforts
- Faster load times Bigger foot print Built with scalability in mind
- 192% increase More activations Wow factor Without much effort
- Google search Constantly changing You need control of your content 53% increase in overall 92% increase in organic
- More time spent on site 46 Sec more than previous More research Ability to market more
- The most important graph 15.07% increase More add to carts We can do more