This is the January 2011 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for January. For more information or back issues, visit www.luckie.com

1. January 2011

2. JANUARY 14, 2011 D’AGOSTINO’S QR TAGS GIVE CUSTOMERS A SHOT AT MEAL
VOLUME 7 ://: ISSUE 1 PLANNING
IN PARIS, PUBLIC
DRINKING FOUNTAIN
SERVES UP SPARKLING
WATER
COCA-COLA WRAPS LARGEST SOCIAL-MEDIA PROJECT EVER

3. SPECIAL K ACTIVATES FIRST MOBILE APP
PEPSICO’S LATEST
CHALLENGE: “SNACKIFY”
SOME BEVERAGES
TOSTITOS FUNDS LATINO COLLEGE SCHOLARSHIPS

4. HALF OF FRITO-LAY’S SNACKS GO ALL-NATURAL
CHOCOLATE MAKER
OFFERS FULL
TRANSPARENCY ON THEIR
PRODUCT ORIGIN
LOOK OUT, LUNCHABLES!