This is the November 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. November 2010

2. VOLUME 6 ://: ISSUE 11
NOVEMBER 30, 2010
BIG-SPENDING BOOMERS BEND RULES OF MARKETING
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:

3. BRAIN EXERCISES IN A SOCIAL GAME
LED BY 55+ CONSUMERS, BOOMERS
BANKRUPTCIES SPIKE
DR. RUTH BEGINS
BLOGGING FOR BOOMERS

4. KIDS TO PARENTS: WE’RE ANGRY ABOUT HEALTH AND FITNESS
NASA HOPES GEN X AND Y FOLLOW ITS SOCIAL
MEDIA LIFT-OFF
GENERATION X:
POPULATION:
GENERATIONAL INSIGHT:

5. TEENS TO PARENTS: UNFRIEND ME!
GOODBYE, SONY WALKMAN
CHILD CARE COSTS
MORE THAN COLLEGE
THESE DAYS

6. HARRY POTTER’S QUIDDITCH GAME GROWS UP
SUBWAY ASKS TEENS TO TOUT HIGH SCHOOL HEROES
GENERATION Y:
POPULATION:
GENERATIONAL INSIGHT:

7. FOR GEN Y GALS, LEVI’S FINDS THE PLAN IS “NO PLAN”
20-SOMETHINGS DRAG THEIR HEELS ON GROWING UP
Gen Y To Kill The
Christmas Card?