Survey of Swedish Startups by Stripe, in partnership with Stockholm Tech, SUP46, and Business Sweden

1. The Swedish Startup Toolkit
#StartupTools

2. What’s powering the
growth of Sweden’s
startup economy?
T H E N E W S W E D I S H S TA R T U P T O O L K I T

3. J O I N T R E S E A R C H I N T O T H I R D PA R T Y T O O L S A N D H O W T H E Y
H E L P S W E D I S H S TA R T U P S G R O W A N D S C A L E :
Business Sweden Stockholm Tech SUP46
Survey conducted from April to June, 2017.
107 responses from startups were collected,
with 87% coming from founders & senior leaders.

4. Launching and scaling a startup has become easier than
ever before.
stated that third party tools have
made it easier to launch a startup
in Sweden in the last 5 years.
stated that third party tools have
made it easier to scale a startup
in Sweden in the last 5 years.
92% 85%

5. stated that their startup could
not exist in its current form
today without third-party tools.
use more than five
third-party tools for their startup.
68%86%
Tools are not only widespread, but can even be
considered critical infrastructure.

6. 0
20
40
60
80
14%20%
34%
56%
75%
Availability
of tools
More
mature
ecosystem
Changing
consumer
behavior
Availability
of funding
Government
support
The availability of tools is the #1 factor that has made it easier to
launch a startup, according to the respondents - way before
government support.

7. T H E S W E D I S H S TA R T U P S TA C K
An ecosystem of cloud
tools that are enabling
Swedish startups to scale
on a pay-as-you-grow basis.

8. M O S T C O M M O N LY U S E D T O O L S :
C R M
H O S T I N G A N D D ATA
S T O R A G E
PAY M E N T S
T E A M C O L L A B O R AT I O N &
C O M M U N I C AT I O N
A N A LY T I C S mixpanel

9. 0
16
32
48
64
41%
48%
56%
62%67%
Easier to work
remotely as a
team
Reduced
operating
costs
Increased
productivity
Faster time
to market
Easier to
expand inter-
nationally
Main benefits include easier international expansion

10. C O N C L U S I O N :
•A multitude of different tools and services have
emerged that make it easier and cheaper for
entrepreneurs to start and scale their business in
Sweden.
•This ecosystem of third-party tools makes it easier for
startups to access international markets - which is
particularly important for an outward-looking market like
Sweden.