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Strategic
Visualization in a
business world


How to cut through
complexity without ever
losing overview
Strategic Visualization




                                                                                                               ”This	
  presenta9on	
  
                                                                                                            takes	
  you	
  through	
  why	
  
                                                                                                               and	
  how	
  strategic	
           ”Please	
  keep	
  in	
  mind	
  
                                                                                                            visualiza9on	
  works	
  in	
  a	
      that	
  these	
  slides	
  can	
  
                                                                                                               business	
  context”	
              only	
  serve	
  as	
  a	
  teaser	
  
                                                                                                                                                    for	
  the	
  rich	
  tool	
  that	
  
                                                                                                                                                   strategic	
  visualiza9on	
  
                                                                                                                                                                    is”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                                2
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Let us start with the basics




                                                                                                                                                ”Here	
  you	
  see	
  a	
  fairly	
  
                                                                                                                                                   accurate	
  image	
  of	
  
                                                                                                                                                the	
  brain.	
  We	
  have	
  a	
  
                                                                                                                                                 right	
  and	
  a	
  leA	
  brain	
  
                                                                                                                                                       hemisphere”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                            3
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Cross section of the brain




                                                                                                                                                  ”Neuroscience	
  has	
  
                                                                                                                                                found	
  out	
  that	
  the	
  two	
  
                                                                                                                                                hemispheres	
  take	
  care	
  
                                                                                                                                                 of	
  different	
  stuff.	
  (We	
  
                                                                                                                                                 use	
  both	
  sides	
  all	
  the	
  
                                                                                                                                                           9me).”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                             4
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Cross section of the brain




                                                                                                                                                 ”What	
  brain	
  hemisphere	
  
                                                                                                                                                  do	
  you	
  seem	
  to	
  have	
  a	
  
                                                                                                                                                preference	
  for	
  using	
  when	
  
                                                                                                                                                  learning	
  new	
  things?”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                            5
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
But what many brains really look like…




                                                                                                                                                ”Unfortunately	
  this	
  is	
  
                                                                                                                                                  what	
  most	
  brains	
  
                                                                                                                                                look	
  like.	
  S9nky	
  right	
  
                                                                                                                                                 brain	
  hemispheres	
  
                                                                                                                                                  and	
  normal	
  leAs”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                         6
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
But what many brains really look like…




                                                                                                                                                ”WHY??!”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent             7
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Back in the day (when Greece ruled the world)




                                                                                                                                                ”Let	
  us	
  take	
  a	
  look	
  at	
  
                                                                                                                                                 why	
  the	
  right	
  brain	
  
                                                                                                                                                  hemisphere	
  has	
  
                                                                                                                                                 been	
  neglected	
  for	
  
                                                                                                                                                         so	
  long.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                               8
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Pythagoras said:




                                                                                                                                                ”Pythagoras	
  no9ced	
  a	
  
                                                                                                                                                devine	
  order	
  when	
  he	
  
                                                                                                                                                  gazed	
  at	
  the	
  stars.	
  
                                                                                                                                                They	
  were	
  completely	
  
                                                                                                                                                    predictable…”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                        9
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Pythagoras said:




                                                                                                                                                 ”…	
  not	
  at	
  all	
  like	
  the	
  
                                                                                                                                                the	
  irra9onal	
  humans	
  
                                                                                                                                                that	
  perceived	
  things	
  
                                                                                                                                                  differently.	
  Sigh!”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                                10
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Evidence!




                                                                                                                                                    ”All	
  this	
  talk	
  about	
  
                                                                                                                                                irra9onal	
  humans	
  versus	
  
                                                                                                                                                 ra9onal	
  universal	
  order	
  
                                                                                                                                                  founded	
  the	
  scien9fic	
  
                                                                                                                                                tradi9on	
  that	
  is	
  s9ll	
  King	
  
                                                                                                                                                             today.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                            11
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Objective, evidential reporting




                                                                                                                                                 ”And	
  all	
  the	
  way	
  up	
  to	
  
                                                                                                                                                 now	
  we	
  seem	
  to	
  prefer	
  
                                                                                                                                                ”objec9ve”	
  and	
  evidence	
  
                                                                                                                                                  based	
  	
  meassures	
  to	
  
                                                                                                                                                     imagined	
  inter-­‐
                                                                                                                                                        preta9ons.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                            12
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Left brain                                 measurable stuff




                                                                                                                                                ”And	
  the	
  leA	
  part	
  of	
  the	
  
                                                                                                                                                 brain	
  likes	
  measurable	
  
                                                                                                                                                  details	
  and	
  certainty.	
  
                                                                                                                                                    Anything	
  that	
  is	
  
                                                                                                                                                  objec9ve	
  and	
  true”.	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                            13
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Wicked problems: Financial crisis




                                                                                                                                                  ”But	
  today	
  we	
  are	
  
                                                                                                                                                facing	
  more	
  and	
  more	
  
                                                                                                                                                  complex	
  problems	
  
                                                                                                                                                    that	
  can	
  not	
  be	
  
                                                                                                                                                explained	
  nor	
  fixed…”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                       14
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Wicked problems: Financial crisis




                                                                                                                                                 ”…using	
  a	
  ra9onal	
  
                                                                                                                                                and	
  logically	
  1+1	
  =	
  2	
  
                                                                                                                                                mind	
  set.	
  We	
  simply	
  
                                                                                                                                                 need	
  new	
  tools.”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                           15
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Complex or wicked problems




                                                                                                                                                ”The	
  more	
  complex	
  the	
  
                                                                                                                                                   problems	
  the	
  more	
  
                                                                                                                                                trouble	
  we	
  have	
  under-­‐
                                                                                                                                                standing	
  the	
  true	
  effects	
  
                                                                                                                                                    –	
  and	
  solu9ons	
  ”	
  



© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                         16
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
                                                                                                                                                    Source:	
  Andrea	
  Saveri	
  
Complex or wicked problems




                                                                                                                                                ”…	
  We	
  simply	
  can	
  not	
  
                                                                                                                                                 see	
  the	
  connec9ons	
  
                                                                                                                                                 and	
  big	
  picture	
  from	
  
                                                                                                                                                  our	
  detail	
  oriented	
  
                                                                                                                                                      perspec9ve.	
  ”	
  



© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                        17
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
                                                                                                                                                   Source:	
  Andrea	
  Saveri	
  
Problem solving today




                                                                                                                                                  ”When	
  we	
  dive	
  deep	
  	
  
                                                                                                                                                 into	
  difficult	
  challenges	
  
                                                                                                                                                 we	
  have	
  a	
  tendency	
  to	
  
                                                                                                                                                narrow	
  the	
  perspec9ve	
  in	
  
                                                                                                                                                  order	
  to	
  understand.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                       18
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Problem solving today




                                                                                                                                                     ”Thus	
  crea9ng	
  silo	
  
                                                                                                                                                  thinking	
  and	
  solu9ons	
  
                                                                                                                                                    detached	
  from	
  the	
  
                                                                                                                                                complex	
  context	
  they	
  are	
  
                                                                                                                                                 to	
  be	
  implemented	
  in.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                      19
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Cross-disciplinary collaboration




                                                                                                                                                 ”We	
  need	
  a	
  cross-­‐
                                                                                                                                                disciplinary	
  and	
  big	
  
                                                                                                                                                  picture	
  thinking	
  	
  
                                                                                                                                                approach	
  to	
  solving	
  
                                                                                                                                                 these	
  challenges”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                    20
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
What we need:




                                                                                                                                                  ”We	
  need	
  a	
  new,	
  
                                                                                                                                                  visual	
  	
  prac9se*”	
  
                                                                                                                                                	
  
                                                                                                                                                *Which	
  is	
  not	
  at	
  all	
  new	
  but	
  
                                                                                                                                                     that	
  is	
  a	
  different	
  story	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                                   21
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
WE ARE ALL VISUAL!!




                                                                                                                                                   ”We	
  are	
  all	
  visual	
  
                                                                                                                                                thinkers.	
  Some	
  of	
  you	
  
                                                                                                                                                might	
  say	
  ”No,	
  that	
  is	
  
                                                                                                                                                   not	
  true.”	
  Let	
  me	
  
                                                                                                                                                  prove	
  you	
  wrong!”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                            22
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Close your eyes




                                                                                                                                                ”Close	
  your	
  eyes	
  and	
  
                                                                                                                                                 imagine	
  your	
  bed-­‐
                                                                                                                                                room.	
  Where	
  is	
  your	
  
                                                                                                                                                bed,	
  your	
  closet,	
  your	
  
                                                                                                                                                         clothes?	
  ”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                         23
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Close your eyes




                                                                                                                                                 ”Piece	
  of	
  cake,	
  right?!	
  
                                                                                                                                                We	
  dream	
  and	
  remem-­‐
                                                                                                                                                ber	
  in	
  images.	
  Complex	
  
                                                                                                                                                informa9on	
  is	
  and	
  can	
  
                                                                                                                                                 be	
  stored	
  in	
  images.”	
  	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                             24
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Close your eyes




                                                                                                                                                  ”Even	
  when	
  it	
  comes	
  to	
  
                                                                                                                                                strategies,	
  plans,	
  programs,	
  
                                                                                                                                                projects	
  and	
  other	
  business	
  
                                                                                                                                                      related	
  things.”	
  	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                        25
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Flowchart




                                                                                                                                                    ”We	
  already	
  use	
  
                                                                                                                                                   visual	
  aids	
  in	
  our	
  
                                                                                                                                                business	
  world	
  today	
  
                                                                                                                                                to	
  try	
  to	
  get	
  a	
  hold	
  of	
  
                                                                                                                                                        complexity.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                                   26
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Column chart




                                                                                                                                                 ”Charts,	
  diagrams	
  and	
  
                                                                                                                                                other	
  visual	
  structures	
  
                                                                                                                                                help	
  us	
  see	
  informa9on	
  
                                                                                                                                                        in	
  rela9on	
  to	
  
                                                                                                                                                         categories.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                       27
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
                                                                                                                                                          Source:	
  graphjam.com	
  
Venn diagram




                                                                                                                                                 ”But	
  there	
  is	
  a	
  thing	
  
                                                                                                                                                that	
  all	
  these	
  aids	
  are	
  
                                                                                                                                                          missing.”	
  


© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                        28
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Pie chart




                                                                                                                                                ”And	
  that	
  is	
  the	
  context	
  
                                                                                                                                                in	
  which	
  these	
  projects,	
  
                                                                                                                                                programs	
  and	
  plans	
  are	
  
                                                                                                                                                      to	
  be	
  executed	
  in”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                              29
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Tony Buzan: Mindmap




                                                                                                                                                   ”Even	
  the	
  Mindmap	
  
                                                                                                                                                  which	
  have	
  a	
  broader	
  
                                                                                                                                                perspec9ve	
  lack	
  the	
  con-­‐
                                                                                                                                                 text.	
  There	
  is	
  simply	
  no	
  
                                                                                                                                                  narra9ve	
  to	
  s9ck	
  to.”	
  	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                          30
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Strategic Visualization




                                                                                                                                                  ”And	
  this	
  is	
  where	
  
                                                                                                                                                strategic	
  visualiza9on	
  
                                                                                                                                                   comes	
  in	
  to	
  the	
  
                                                                                                                                                picture.	
  So	
  to	
  speak.”	
  


© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                     31
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Strategic Visualization




                                                                                                                                                 ”Strategic	
  visualiza9on	
  
                                                                                                                                                    combines	
  unique	
  
                                                                                                                                                visualiza9ons,	
  big	
  picture	
  
                                                                                                                                                  thinking,	
  strong	
  facili-­‐
                                                                                                                                                   ta9on	
  and	
  business	
  
                                                                                                                                                     understanding.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                     32
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Custom made strategic visualizations




                                                                                                                    ”Here	
  you	
  see	
  some	
  
                                                                                                                     examples	
  strategic	
  
                                                                                                                   visualiza9on.	
  They	
  are	
  	
  
                                                                                                                     results	
  of	
  thorough	
   of	
  the	
  clients’	
  needs,	
  
                                                                                                                       inves9ga9ons..	
   wishes,	
  communica9on,	
  
                                                                                                                                                      challenges,	
  stakeholder	
  
                                                                                                                                                    management,	
  objec9ves	
  
                                                                                                                                                            and	
  goals.	
  ”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                       33
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
Custom made strategic visualizations




                                                                                                                    	
  ”As	
  you	
  clearly	
  can	
  see,	
  
                                                                                                                    strategic	
  visualiza9on	
  
                                                                                                                    has	
  nothing	
  to	
  do	
  	
  
                                                                                                                    	
  with	
  making	
  	
  
                                                                                                                    	
  	
  things	
  simple...	
          But	
  it	
  has	
  everything	
  to	
  
                                                                                                                                                                  do	
  with	
  mapping	
  
                                                                                                                                                           complexity	
  so	
  that	
  we	
  
                                                                                                                                                                 can	
  navigate	
  in	
  it.”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                                    34
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
With endless posibilities and purposes…




                                                                                                                       ”The	
  example	
  you	
  see	
  
                                                                                                                       here	
  was	
  used	
  in	
  the	
  
                                                                                                                       Na9onal	
  Tax	
  Tribunal	
  	
           The	
  strategic	
  
                                                                                                                       as	
  proceeding	
  	
               visualiza9on	
  helped	
  the	
  
                                                                                                                       	
  material..	
                      judges	
  understand	
  the	
  
                                                                                                                                                       technicali9es	
  in	
  the	
  case	
  
                                                                                                                                                        that	
  was	
  otherwise	
  too	
  	
  	
  
                                                                                                                                                          complex	
  to	
  grasp.	
  ”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                                  35
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
But where do I start???




                                                                                                                                                ”Even	
  though	
  strategic	
  
                                                                                                                                                  visualiza9on	
  is,	
  well,	
  
                                                                                                                                                visual,	
  the	
  drawing	
  part	
  
                                                                                                                                                of	
  the	
  tool	
  only	
  plays	
  a	
  
                                                                                                                                                       very	
  small	
  role”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                             36
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
But where do I start???




                                                                                                                                                 ”Being	
  able	
  to	
  truely	
  
                                                                                                                                                  engage	
  people	
  into	
  
                                                                                                                                                having	
  honest	
  dialogues	
  
                                                                                                                                                 about	
  their	
  strategic	
  
                                                                                                                                                 challenges	
  is	
  crucial.”	
  

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                    37
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
But where do I start???




                                                                                                                                                ”Besides	
  that,	
  strategic	
  
                                                                                                                                                  visualiza9on	
  is	
  about	
  
                                                                                                                                                 transforming	
  abstract	
  
                                                                                                                                                challenges	
  to	
  concrete	
  
                                                                                                                                                ac9ons	
  steps	
  –	
  using	
  a	
  
                                                                                                                                                    visual	
  language.”	
  
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent                                       38
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
”All	
  these	
  slides	
  were	
  made	
  
                                   uniquely	
  for	
  this	
  presenta9on.	
  
                                  If	
  you	
  would	
  like	
  to	
  use	
  some	
  of	
  
Contact                                  the	
  pictures	
  please	
  do	
  not	
  
                                          hesitate	
  to	
  contact	
  me.”	
  




Stine Arensbach
Head of Strategic Visualisation
sarensbach@kpmg.dk
www.kpmg.dk
This presentation gives only a general outline of a topic which may be
the object of KPMG's advice. Although we have tried to avoid errors and
omissions in the presentation, KPMG shall not assume any liability for
any transactions not covered by our prior advice.

© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish
limited liability company and a member firm of the KPMG network of
independent member firms affiliated with KPMG International
Cooperative (KPMG International), a Swiss entity. All rights reserved.

The KPMG name, logo and ‘cutting through complexity’ are registered
trademarks or trademarks of KPMG International.

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Strategic Visualization

  • 1. Strategic Visualization in a business world How to cut through complexity without ever losing overview
  • 2. Strategic Visualization ”This  presenta9on   takes  you  through  why   and  how  strategic   ”Please  keep  in  mind   visualiza9on  works  in  a   that  these  slides  can   business  context”   only  serve  as  a  teaser   for  the  rich  tool  that   strategic  visualiza9on   is”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 2 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 3. Let us start with the basics ”Here  you  see  a  fairly   accurate  image  of   the  brain.  We  have  a   right  and  a  leA  brain   hemisphere”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 3 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 4. Cross section of the brain ”Neuroscience  has   found  out  that  the  two   hemispheres  take  care   of  different  stuff.  (We   use  both  sides  all  the   9me).”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 4 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 5. Cross section of the brain ”What  brain  hemisphere   do  you  seem  to  have  a   preference  for  using  when   learning  new  things?”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 5 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 6. But what many brains really look like… ”Unfortunately  this  is   what  most  brains   look  like.  S9nky  right   brain  hemispheres   and  normal  leAs”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 6 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 7. But what many brains really look like… ”WHY??!”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 7 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 8. Back in the day (when Greece ruled the world) ”Let  us  take  a  look  at   why  the  right  brain   hemisphere  has   been  neglected  for   so  long.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 8 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 9. Pythagoras said: ”Pythagoras  no9ced  a   devine  order  when  he   gazed  at  the  stars.   They  were  completely   predictable…”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 9 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 10. Pythagoras said: ”…  not  at  all  like  the   the  irra9onal  humans   that  perceived  things   differently.  Sigh!”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 10 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 11. Evidence! ”All  this  talk  about   irra9onal  humans  versus   ra9onal  universal  order   founded  the  scien9fic   tradi9on  that  is  s9ll  King   today.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 11 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 12. Objective, evidential reporting ”And  all  the  way  up  to   now  we  seem  to  prefer   ”objec9ve”  and  evidence   based    meassures  to   imagined  inter-­‐ preta9ons.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 12 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 13. Left brain measurable stuff ”And  the  leA  part  of  the   brain  likes  measurable   details  and  certainty.   Anything  that  is   objec9ve  and  true”.   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 13 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 14. Wicked problems: Financial crisis ”But  today  we  are   facing  more  and  more   complex  problems   that  can  not  be   explained  nor  fixed…”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 14 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 15. Wicked problems: Financial crisis ”…using  a  ra9onal   and  logically  1+1  =  2   mind  set.  We  simply   need  new  tools.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 15 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 16. Complex or wicked problems ”The  more  complex  the   problems  the  more   trouble  we  have  under-­‐ standing  the  true  effects   –  and  solu9ons  ”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 16 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. Source:  Andrea  Saveri  
  • 17. Complex or wicked problems ”…  We  simply  can  not   see  the  connec9ons   and  big  picture  from   our  detail  oriented   perspec9ve.  ”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 17 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. Source:  Andrea  Saveri  
  • 18. Problem solving today ”When  we  dive  deep     into  difficult  challenges   we  have  a  tendency  to   narrow  the  perspec9ve  in   order  to  understand.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 18 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 19. Problem solving today ”Thus  crea9ng  silo   thinking  and  solu9ons   detached  from  the   complex  context  they  are   to  be  implemented  in.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 19 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 20. Cross-disciplinary collaboration ”We  need  a  cross-­‐ disciplinary  and  big   picture  thinking     approach  to  solving   these  challenges”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 20 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 21. What we need: ”We  need  a  new,   visual    prac9se*”     *Which  is  not  at  all  new  but   that  is  a  different  story   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 21 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 22. WE ARE ALL VISUAL!! ”We  are  all  visual   thinkers.  Some  of  you   might  say  ”No,  that  is   not  true.”  Let  me   prove  you  wrong!”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 22 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 23. Close your eyes ”Close  your  eyes  and   imagine  your  bed-­‐ room.  Where  is  your   bed,  your  closet,  your   clothes?  ”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 23 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 24. Close your eyes ”Piece  of  cake,  right?!   We  dream  and  remem-­‐ ber  in  images.  Complex   informa9on  is  and  can   be  stored  in  images.”     © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 24 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 25. Close your eyes ”Even  when  it  comes  to   strategies,  plans,  programs,   projects  and  other  business   related  things.”     © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 25 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 26. Flowchart ”We  already  use   visual  aids  in  our   business  world  today   to  try  to  get  a  hold  of   complexity.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 26 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 27. Column chart ”Charts,  diagrams  and   other  visual  structures   help  us  see  informa9on   in  rela9on  to   categories.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 27 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. Source:  graphjam.com  
  • 28. Venn diagram ”But  there  is  a  thing   that  all  these  aids  are   missing.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 28 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 29. Pie chart ”And  that  is  the  context   in  which  these  projects,   programs  and  plans  are   to  be  executed  in”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 29 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 30. Tony Buzan: Mindmap ”Even  the  Mindmap   which  have  a  broader   perspec9ve  lack  the  con-­‐ text.  There  is  simply  no   narra9ve  to  s9ck  to.”     © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 30 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 31. Strategic Visualization ”And  this  is  where   strategic  visualiza9on   comes  in  to  the   picture.  So  to  speak.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 31 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 32. Strategic Visualization ”Strategic  visualiza9on   combines  unique   visualiza9ons,  big  picture   thinking,  strong  facili-­‐ ta9on  and  business   understanding.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 32 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 33. Custom made strategic visualizations ”Here  you  see  some   examples  strategic   visualiza9on.  They  are     results  of  thorough   of  the  clients’  needs,   inves9ga9ons..   wishes,  communica9on,   challenges,  stakeholder   management,  objec9ves   and  goals.  ”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 33 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 34. Custom made strategic visualizations  ”As  you  clearly  can  see,   strategic  visualiza9on   has  nothing  to  do      with  making        things  simple...   But  it  has  everything  to   do  with  mapping   complexity  so  that  we   can  navigate  in  it.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 34 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 35. With endless posibilities and purposes… ”The  example  you  see   here  was  used  in  the   Na9onal  Tax  Tribunal     The  strategic   as  proceeding     visualiza9on  helped  the    material..   judges  understand  the   technicali9es  in  the  case   that  was  otherwise  too       complex  to  grasp.  ”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 35 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 36. But where do I start??? ”Even  though  strategic   visualiza9on  is,  well,   visual,  the  drawing  part   of  the  tool  only  plays  a   very  small  role”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 36 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 37. But where do I start??? ”Being  able  to  truely   engage  people  into   having  honest  dialogues   about  their  strategic   challenges  is  crucial.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 37 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 38. But where do I start??? ”Besides  that,  strategic   visualiza9on  is  about   transforming  abstract   challenges  to  concrete   ac9ons  steps  –  using  a   visual  language.”   © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 38 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
  • 39. ”All  these  slides  were  made   uniquely  for  this  presenta9on.   If  you  would  like  to  use  some  of   Contact the  pictures  please  do  not   hesitate  to  contact  me.”   Stine Arensbach Head of Strategic Visualisation sarensbach@kpmg.dk www.kpmg.dk
  • 40. This presentation gives only a general outline of a topic which may be the object of KPMG's advice. Although we have tried to avoid errors and omissions in the presentation, KPMG shall not assume any liability for any transactions not covered by our prior advice. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. The KPMG name, logo and ‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.