The Strange Truth About Conversion And 3 Rules To Double Your Conversion Rate By 200%. For more information check out - http://bigbangly.com Learn three immutable rules to massively improve your conversion rate and ultimately your bottom line.

1. ABOUT CONVERSION
And 3 Rules To Double Your Conversion Rate By 200%
THE STRANGE TRUTH

2. #1 Rule
Conversion Is King
Double your conversion rate - double your income.

3. The Two Faces of Conversion
The Funnel… The Hustle…
In the first part we will be focusing on the funnel

4. The Funnel
And we’re not talking about your teenage party trick.

5. What Is A Funnel?
A funnel is the process of turning people who don’t know
about your business into leads, prospects and eventually
customers.

6. The funnel is the process of getting leads and turning
them into customers.
A funnel is like a whirlpool. The wider the top and the
longer the funnel the more leads you get and the more
value you can potentially provide.

7. #2 Rule
Wider Is Better*
*If the content is good.
Source: DigitalMarketer.com
The above are just a few of the ways to increase the width of
your funnel and potentially bring in more leads.

8. #3 Rule
Longer Is Better
This, in other words is the upsell. When people buy your product,
offer them more value in the form of something bigger.

9. The McDonald’s Way
$1.91 is the amount McDonalds spends on getting each customer through the door.
$2.09 is average price a customer spends on a burger.
$2.09 - $1.91 = 0.18c is the amount they receive in revenue from a burger purchase.
So how do they make money?! They upsell you a fries and a coke.
On average a customer will spend $1.77 on the upsell which costs McDonalds an extra 0.45c to make.
But now they’re making an extra $1.32 profit which means roughly 8 times more profit from the
initial sale!

10. Bonus Rule!

11. As Seth Godin wisely put it - being good is the new average.
To be successful, you need to start being remarkable.
What does this mean?
Always provide more value than your customers expect.
Don’t aim for a low refund rate, aim for a high ‘wow’ rate.
#4 Rule
Be Remarkable

12. A Personal Example
Let’s take a look at a real life case study of our business.

13. BigBangly (Before)
Through Google Adwords alone we directed people
straight to our product page.
With a conversion rate of 1% our average revenue per visitor was $0.50

14. Uh Oh…
This meant we could only spend up to $0.50 acquiring
our next visitor.
This is the recipe for failure.

15. So What Did We Do?
We started making our funnel wider with active (and awesome)
blogging, social engagement and advertising through more
mediums.

16. We directed people to a free eBook we created that helps them double their
conversion rate - you may be able to tell we are passionate about conversion!
In exchange we received their email address. Now we have a lead.
This gets a 54% conversion rate.

17. We also targeted a different market with a free webinar teaching people
how to go from an idea in your head launching a business and getting
their first sale (and more!).
This receives a 51% conversion rate

18. We then redirected them to an upsell. This upsell aims to provide literally
crazy value. Our goal here is to change the relationship from a lead to a
customer. We want them to say ‘WOW’.
This receives a 21% conversion rate

19. Those who purchased the last upsell get directed another upsell. Again
we provide ridiculous value and offer a once in a lifetime opportunity for
$20.
This receives a 11% conversion rate

20. Finally those that purchase that get directed to our last upsell - a
$200 a month consulting package.
This receives a 12% conversion rate

21. Best Part?
We still have a ton of leads who we provide massive value to each
week over email who later become customers when they are ready.
This is how they feel over the coming weeks, months and years.

22. The Maths
Old Way
1,000 views a day
1% conversion rate on landing page
1,000 x 0.01 x $50 = $500
$500/1,000 = $0.50 in revenue per visitor
Result
$0.50 in revenue per visitor

23. The Maths
New Way
1,000 views a day
50% conversion rate on landing page
1,000 x 0.50 = 500 leads and email addresses
20% conversion for first upsell
500 x 0.20 x $1 = $100
10% conversion for second upsell
100 x 0.10 x $20 = $400
10% conversion for third upsell
10 x 0.10 x $200 = $200
Finally 50% of the 100 trial users become members for $30 a month
100 x 0.50 x $30 = $1,500
Result
$2.20 in revenue per visitor

24. AND!
We also have an extra 500 leads to email, provide value to
and eventually become customers.

25. Bonus Bonus Rule!

26. We never describe our leads or customers as leads or customers
apart from when we teach.
Once someone reads a piece of content or watches one of our
videos, they join the family.
We don’t live in a world of mass marketing anymore, we live in a
world of connection and value.
If those two values are embodied by a business it can radically
alter its destiny for the better.
#5 Rule
Create A Connection

27. Fantastic!
If you’ve followed these steps you have just doubled your conversion rate!
If you want to grab your own free
copy of ‘How To Double Your
Conversion Rate Today’ for a more
in-depth look on what you just
learnt click below!
http://launcher.bigbangly.com

28. Or…
If you’re crazy like us and want to massively improve your
business, check out our eBook on Amazon for $3.99.
www.amazon.com/DoubleMySales

29. Finally
If you want more information about who we are and what we do…
Launchcademy BigBangly
For a low cost, world class business
education with a mission to empower
the world! Sign up for the pre-release
today.
For an ‘improve my business’ option we offer
low cost consulting, SEO and conversion
optimisation advice, website testing software
and more for the startup and small business
with a budget!

30. About The Author
steven@bigbangly.com
Founder of BigBangly and
Launchcademy.
Passionate about empowering
entrepreneurs and helping people
achieve their dreams. He also
loves mochas with
marshmallows… weirdo.