Save Money and Make Your Website Faster with a CDN

Save Money and Make
Your Website Faster with a
CDN
by Aaron Weiss
aaron@tampa-seo.com
Aaron Weiss | Senior SEO Strategist | aaron@tampa-seo.com
http://www.tampa-seo.com

Save Money and Make Your Website Faster with a CDN
SHARED HOSTING
• Shared Hosting is usually the least expensive
option to host a website with moderate traffic.
– Usually less than $10/month
– Feature “Unlimited” Storage and Bandwidth*
– Cram hundreds (sometimes thousands) of
accounts on one physical server
– Great for new and small websites with minimal
traffic

SHARED HOSTING
Did you notice the asterisk?

SHARED HOSTING
*Most shared hosts that offer “unlimited” storage
and bandwidth have caveats to this benefit. Here’s
DreamHost’s explanation:
“You DO still have to worry about plenty of other things though… if your
site isn’t well optimized and is causing issues for others on your shared
server (either because it’s pounding the CPU, hogging RAM, or doing
tons of disk I/O), you may be asked to sign up for your own [Virtual]
Private Server.”
Source: https://www.dreamhost.com/legal/unlimited-policy/

SHARED HOSTING
The next step up from shared hosting is a
Virtual Private Server (VPS) or a Managed
VPS.
With the increase in performance there is
also the following:
• Increased hosting costs
• Must manage a set amount of space and
bandwidth
• Requires additional technical knowledge
• Expensive overage costs

But there’s a better way

What is a CDN?
According to Wikipedia.org:
“A content delivery network or content distribution network (CDN) is a large
distributed system of servers deployed in multiple data centers across
the Internet. The goal of a CDN is to serve content to end-users with high
availability and high performance. CDNs serve a large fraction of the Internet
content today, including web objects (text, graphics and scripts), downloadable
objects (media files, software, documents), applications (e-commerce,
portals), live streaming media, on-demand streaming media, and social
networks.”

Why Would You Need a CDN?
• Increases speed of assets such as CSS, JavaScript files, and
images
• Boost reliability and response times
• Regional delivery and global reachability
• Prevent expensive overage fees at your host
• Reduce the load on a web host as requests for files is passed to
the CDN

Who Uses a CDN?

How Will a CDN Save Me Money?
• Delay the need to the purchase higher performance hosting.
• Reduce or eliminate expensive overage costs.
Even better…

How Will a CDN Save Make Me Money?
A famous study from Amazon had one set of users
receive Amazon pages at normal speed and another
set that had a 1 second delay.
The result?

Amazon’s 1 second delay could cost the company
$1.6 billion dollars per year.
Source: http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

Google did the same thing, but with their searches.
They delayed searches by 4/10ths of a second.
The result…

A 4/10ths second delay could cost Google
8 Billion Searches a day.
Source: http://www.fastcompany.com/1825005/how-one-second-could-cost-
amazon-16-billion-sales

How Much Money
Are You Losing?

CDNs and SEO?
Yes, CDNs are Good for SEO
Google has stated that speed is one of the hundreds of factors that
impact websites.
They even have a free tool called PageSpeed that analyzes a site and tells
you exactly what to fix:
https://developers.google.com/speed/pagespeed/
Pingdom also has a great tool as well:
http://tools.pingdom.com/fpt/

CDNs and SEO?
Smartphones and Tablets
Cell data isn’t as fast as broadband just yet. But if you can deliver your
content quickly, your mobile users will thank you.
They are just as impatient as desktop users. 74% of mobile phone users
will only wait 5 seconds for a page to load.
Source: https://gigaom.com/2011/07/19/consumers-losing-patience-with-the-slow-
mobile-web/

How to Add a CDN to My Site?
Adding a CDN requires the following:
1. A CDN provider
2. Deploying content to a CDN
3. Changing the URLs of files from your domain to the CDN

CDN Providers
Find a provider your trust and can afford. There are hundreds for CDNs, but
here are a few:

More on CloudFlare
• Not technically a CDN, but a security service that accidentally
realized they made their clients’ sites faster.
• Now has static caching capabilities similar to a CDN
• Free Plan can do wonders for any website
• Can combine CloudFlare with another CDN.

WordPress CDN with W3 Total Cache
Since 23.2% of all websites use WordPress (it’s growing too).
W3 Total Cache plugin works perfectly. It’s Free!
Source: http://w3techs.com/technologies/details/cm-wordpress/all/all

WordPress CDN with W3 Total Cache
What is W3 Total Cache?
This plugin is a caching plugin for WordPress that can creates cached
content. This includes combining, minifying, and caching JS, CSS, and
HTML Files.
CloudFlare also does this too, but W3 Total Cache has more control.
Adding a CDN isn’t too complicated with WordPress and W3 Total Cache.

Example Experiment
Venture Harbour
(ventureharbour.com)
improved their
website’s speed by 30%
with MaxCDN.
Source:
https://www.ventureha
rbour.com/content-delivery-
network/

Is a CDN Really Right For You?
• Do you have tens of thousands of visitors per month?
• Not ready to upgrade to VPS hosting?
• Want to find some extra speed?
• Does your site have potential to go “viral”?
• Need to reach global visitors?
If none of the above apply, stick with CloudFlare’s FREE Plan.

Questions ?
Aaron Weiss
Senior Web Strategist
aaron@tampa-seo.com
• Twitter: @cinemafunk (personal/hobby)
• Facebook: aaronmweiss
• Google: +AaronWeissRocks

Save Money and Make Your Website Faster with a CDN

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Save Money and Make Your Website Faster with a CDN