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health behavior
           designing for persuasive
           behavior change
           Stanford Persuasive Technology Lab
           Fogg Behavior Grid
           captology.stanford.edu

           Stephanie J. Carter
           designer | lemontrail.com
Ver. 1.0
What type of behavior do you want to do?
                                         green    blue        purple                gray                black
                                         (new)   (familiar)   (increase)         (decrease)              (stop)
           For how long?

                                 dot
                            (one time)


                               span
                             (specific
                             duration)


                                path
                           (permanent
                              change)
                                                                                          Stephanie J Carter | lemontrail.com
                                                                    Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                                                       captology.stanford.edu




           “There are 5 types of behavior and 3 durations. That
Ver. 1.0




             makes 15 different means of behavior change”
green dot
                                                 new behavior,
                                                   one time
Ver. 1.0




           “Eat dried seaweed
           for a snack today”
                                                      Stephanie J Carter | lemontrail.com
                                Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                   captology.stanford.edu
green span
                                                     new behavior,
                                                     period of time
Ver. 1.0




           “Attend Bikram yoga
           every day for 2 weeks”
                                                          Stephanie J Carter | lemontrail.com
                                    Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                       captology.stanford.edu
green path
                                                       new behavior,
                                                          forever
Ver. 1.0




           “Start growing some of your own
           produce from now on”
                                                            Stephanie J Carter | lemontrail.com
                                      Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                         captology.stanford.edu
blue dot
                                                     familiar behavior,
                                                         one time
Ver. 1.0




           “Floss before bed tonight”                         Stephanie J Carter | lemontrail.com
                                        Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                           captology.stanford.edu
blue span
                                               familiar behavior,
                                                 period of time
Ver. 1.0




           “Drink water each
           morning for a month”
                                                        Stephanie J Carter | lemontrail.com
                                  Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                     captology.stanford.edu
blue path
                                                    familiar behavior,
                                                         forever
Ver. 1.0




           “Wear sunscreen every day
           from now on”
                                                             Stephanie J Carter | lemontrail.com
                                       Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                          captology.stanford.edu
purple dot
                                               increase behavior,
                                                    one time
Ver. 1.0




           “Increase mindfulness
           at lunch today”
                                                         Stephanie J Carter | lemontrail.com
                                   Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                      captology.stanford.edu
purple span
                                                    increase behavior,
                                                      period of time
Ver. 1.0




           “Increase sleep duration to 8 hours
           every night this week”
                                                              Stephanie J Carter | lemontrail.com
                                        Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                           captology.stanford.edu
purple path
                                                     increase behavior,
                                                          forever
Ver. 1.0




           “Increase quality time spent with friends
           and family from now on”
                                                               Stephanie J Carter | lemontrail.com
                                         Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                            captology.stanford.edu
gray dot
                                             decrease behavior,
                                                  one time
Ver. 1.0




           “Eat only half
           a hamburger tonight”
                                                        Stephanie J Carter | lemontrail.com
                                  Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                     captology.stanford.edu
gray span
                                                 decrease behavior,
                                                   period of time
Ver. 1.0




           “Reduce smoking to 1 cigarette
           per day this week”
                                                            Stephanie J Carter | lemontrail.com
                                      Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                         captology.stanford.edu
gray path
                                                decrease behavior,
                                                     forever
Ver. 1.0




           “Decrease coffee consumption
           from now on”
                                                           Stephanie J Carter | lemontrail.com
                                     Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                        captology.stanford.edu
black dot
                                                     stop behavior,
                                                        one time
Ver. 1.0




           “Don’t buy icecream
           on this shopping trip”
                                                          Stephanie J Carter | lemontrail.com
                                    Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                       captology.stanford.edu
black span
                                                        stop behavior,
                                                        period of time
Ver. 1.0




           “Stop discussing work matters over dinner
           for the next month”
                                                             Stephanie J Carter | lemontrail.com
                                       Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                          captology.stanford.edu
black path
                                                     stop behavior,
                                                        forever
Ver. 1.0




           “Stop eating fast food
           from now on”
                                                          Stephanie J Carter | lemontrail.com
                                    Stanford Persuasive Technology Lab | Fogg Behavior Grid
                                                                       captology.stanford.edu

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Health Behavior: Designing for Persuasive Behavior Change

  • 1. health behavior designing for persuasive behavior change Stanford Persuasive Technology Lab Fogg Behavior Grid captology.stanford.edu Stephanie J. Carter designer | lemontrail.com Ver. 1.0
  • 2. What type of behavior do you want to do? green blue purple gray black (new) (familiar) (increase) (decrease) (stop) For how long? dot (one time) span (specific duration) path (permanent change) Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu “There are 5 types of behavior and 3 durations. That Ver. 1.0 makes 15 different means of behavior change”
  • 3. green dot new behavior, one time Ver. 1.0 “Eat dried seaweed for a snack today” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 4. green span new behavior, period of time Ver. 1.0 “Attend Bikram yoga every day for 2 weeks” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 5. green path new behavior, forever Ver. 1.0 “Start growing some of your own produce from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 6. blue dot familiar behavior, one time Ver. 1.0 “Floss before bed tonight” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 7. blue span familiar behavior, period of time Ver. 1.0 “Drink water each morning for a month” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 8. blue path familiar behavior, forever Ver. 1.0 “Wear sunscreen every day from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 9. purple dot increase behavior, one time Ver. 1.0 “Increase mindfulness at lunch today” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 10. purple span increase behavior, period of time Ver. 1.0 “Increase sleep duration to 8 hours every night this week” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 11. purple path increase behavior, forever Ver. 1.0 “Increase quality time spent with friends and family from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 12. gray dot decrease behavior, one time Ver. 1.0 “Eat only half a hamburger tonight” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 13. gray span decrease behavior, period of time Ver. 1.0 “Reduce smoking to 1 cigarette per day this week” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 14. gray path decrease behavior, forever Ver. 1.0 “Decrease coffee consumption from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 15. black dot stop behavior, one time Ver. 1.0 “Don’t buy icecream on this shopping trip” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 16. black span stop behavior, period of time Ver. 1.0 “Stop discussing work matters over dinner for the next month” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 17. black path stop behavior, forever Ver. 1.0 “Stop eating fast food from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu