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Peter Grace VP Sales
Advanced Data Exchange Advanced Data Exchange (ADX) is a trusted electronic commerce service provider for thousands of companies across dozens of industries. We make it easy for buyers and suppliers to exchange electronic business documents and integrate them into their information systems. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Challenges ,[object Object],[object Object],[object Object]
How do you build a pipeline from scratch? ,[object Object],[object Object],[object Object],[object Object]
Leads ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 emails in 30 days
SalesGenius: Steps to Success Select recipients and email content Send the email Track email opens and Website visits Access prospect details in Salesforce Call the prospect at the  right  time!
Select Recipients Each blast gets a unique Activity Name to make reporting more efficient Select contacts one at a time or by SmartGroup
Select Template Select pre-formatted content from templates Marketing provides CAN-SPAM compliant opt-out footer
Preview and Check SPAM Send test email; always know what the email will look like to the reader Preview the email Send or schedule the email
Launch the Genius Tracker Sort by email, SmartGroup, date, etc
Tracker Activity Instant notification when recipient opens the email or visits the Website One-click access to SalesForce details One-click access to Website visit replay
Replay Visit Click-through all Webpages visited Details about number of pages and time spent on Website In-frame snapshot of Webpages visited
One-click access to SalesForce details
Email and Website visit activity automatically copied to Salesforce Salesforce automatically creates a Hot Lead activity based on the prospect’s actions
Genius/Salesforce Reporting Use Salesforce and SalesGenius reporting to manage Account Managers’ productivity and success.
EmailTracking ,[object Object]
Email Campaign Tracking Template Stats Template  Sent Bounced Opens % Open Visits % Visits of Opens % Visit of Sent ADX CommerceMail eCommerce Solution 502 0 20 4% 8 40% 2% CommerceMail: eCommerce via E-Mail 534 7 22 4% 1 5% 0% 100% Supply Chain Integration from ADX 1655 215 142 10% 1 1% 0% ADX CommerceMail: eCommerce via E-Mail 700 183 53 10% 1 2% 0% ADX CommerceMail Follow Up 2 726 1 76 10% 12 16% 2% Supply Chain Integration from ADX CommerceMail 1318 20 144 11% 9 6% 1% ADX CommerceMail Follow Up 1 2746 20 317 12% 64 20% 2% Electronic Integration for All of Your Suppliers 2696 167 317 13% 20 6% 1% Letter from the CEO 2789 686 271 13% 14 5% 1% Electronic Invoicing from ADX 1135 182 141 15% 9 6% 1% Electronic Invoice Integration from ADX 1579 142 253 18% 7 3% 0% ADX CommerceMail Follow Up 3 244 2 44 18% 7 16% 3% Total 16624 1625 1800 12% 153 9% 1%
Mike Rosenbaum VP Business Operations Peter Grace VP Sales QUESTION & ANSWER SESSION

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Make Every Rep Sell Like Your Best Rep Hs Edited

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  • 7. 6 emails in 30 days
  • 8. SalesGenius: Steps to Success Select recipients and email content Send the email Track email opens and Website visits Access prospect details in Salesforce Call the prospect at the right time!
  • 9. Select Recipients Each blast gets a unique Activity Name to make reporting more efficient Select contacts one at a time or by SmartGroup
  • 10. Select Template Select pre-formatted content from templates Marketing provides CAN-SPAM compliant opt-out footer
  • 11. Preview and Check SPAM Send test email; always know what the email will look like to the reader Preview the email Send or schedule the email
  • 12. Launch the Genius Tracker Sort by email, SmartGroup, date, etc
  • 13. Tracker Activity Instant notification when recipient opens the email or visits the Website One-click access to SalesForce details One-click access to Website visit replay
  • 14. Replay Visit Click-through all Webpages visited Details about number of pages and time spent on Website In-frame snapshot of Webpages visited
  • 15. One-click access to SalesForce details
  • 16. Email and Website visit activity automatically copied to Salesforce Salesforce automatically creates a Hot Lead activity based on the prospect’s actions
  • 17. Genius/Salesforce Reporting Use Salesforce and SalesGenius reporting to manage Account Managers’ productivity and success.
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  • 19. Email Campaign Tracking Template Stats Template Sent Bounced Opens % Open Visits % Visits of Opens % Visit of Sent ADX CommerceMail eCommerce Solution 502 0 20 4% 8 40% 2% CommerceMail: eCommerce via E-Mail 534 7 22 4% 1 5% 0% 100% Supply Chain Integration from ADX 1655 215 142 10% 1 1% 0% ADX CommerceMail: eCommerce via E-Mail 700 183 53 10% 1 2% 0% ADX CommerceMail Follow Up 2 726 1 76 10% 12 16% 2% Supply Chain Integration from ADX CommerceMail 1318 20 144 11% 9 6% 1% ADX CommerceMail Follow Up 1 2746 20 317 12% 64 20% 2% Electronic Integration for All of Your Suppliers 2696 167 317 13% 20 6% 1% Letter from the CEO 2789 686 271 13% 14 5% 1% Electronic Invoicing from ADX 1135 182 141 15% 9 6% 1% Electronic Invoice Integration from ADX 1579 142 253 18% 7 3% 0% ADX CommerceMail Follow Up 3 244 2 44 18% 7 16% 3% Total 16624 1625 1800 12% 153 9% 1%
  • 20. Mike Rosenbaum VP Business Operations Peter Grace VP Sales QUESTION & ANSWER SESSION