Startonomics09 Ted Rheingold

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Startonomics LA 2009

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Sit! Stay! Click! Making Your Users Beg for More Startonomics ‘09 Ted Rheingold Top Dog, Dogster, Inc. blog.dogster.com twitter: @tedr

First Things First ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Ready Set Objectives & Key Results Go!

Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object]

“So What?” & Actionablility ,[object Object],[object Object],[object Object]

Much More to Testing Than Being In Beta ,[object Object],[object Object],[object Object],[object Object],[object Object]

User Experience Testing FTW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Initiative Feb ‘07 Goal: 2,000 New Registrants a Day ,[object Object],[object Object],[object Object],[object Object],[object Object]

Quantitative Success Doesn’t Mean Qualitative Success ,[object Object],[object Object],[object Object],[object Object]

Final Result ,[object Object],[object Object]

Great Reads Web Analytics Avinash Kaushik Advanced Web Metrics Brian Clifton

Free/CheapTools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ted Rheingold Top Dog, Dogster, Inc. blog.dogster.com twitter: @tedr Sit! Stay! Click! Making Your Users Beg for More Startonomics ‘09

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Startonomics09 Ted Rheingold

1. Sit! Stay! Click! Making Your Users Beg for More Startonomics ‘09 Ted Rheingold Top Dog, Dogster, Inc. blog.dogster.com twitter: @tedr

9. Case Study

10.

11. LANDING PAGE Welcome

12. Landing Page Cute Overload

13. LANDING PAGE Daily Candy

14. LADING PAGE Dog Info

15. REGISTRATION PAGE -Activate

16.

17.

18. HOMEPAGE - Current

19. CRAZY EGG Searchers

20. Dogster Search Traffic

21. Great Reads Web Analytics Avinash Kaushik Advanced Web Metrics Brian Clifton

22.

23. Ted Rheingold Top Dog, Dogster, Inc. blog.dogster.com twitter: @tedr Sit! Stay! Click! Making Your Users Beg for More Startonomics ‘09