Presentation by Amy Jo Kim, ShuffleBrain on applying game mechanics to consumer internet products & businesses.

1. Putting the Fun in Functional Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.

2. First, some terminology…

3. What is Social Media?

4. What is Social Media? player-created content

5. What is Social Media? player-created content social infrastructure

6. What is Social Media? player-created content social infrastructure tools for sharing

7. What is a Game?

8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen

9. Informal Definition a structured experience with rules and goals that’s fun

10. Games tap into our primal response patterns

11. Games engage us in flow

12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive

14. Show me your stuff!

16. Social Points are given by other players

18. Feedback accelerates mastery and adds fun

20. Exchanges are structured social interactions basic, primal form of social engagement

21. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit

23. Character Customization

24. Interface Customization

25. Case Study: PhotoGrab

26. Social Media + Game Mechanics

27. Collecting

28. Points

29. Feedback

30. Exchanges

31. Customization

32. Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com