1) The document discusses 3 lessons about social media marketing that the author learned from their dog, Lily. The lessons are: communicate honestly and pay attention to your audience, harness the power of relationships by networking widely, and have fun with engaging content that makes people want to interact with your brand. 2) Lily understands the importance of communication without words through behaviors like tail wags and licks. On social media, brands should communicate sincerely and entertain audiences rather than using professional marketing messages. 3) Lily networks widely by meeting many people, both familiar contacts and strangers, to build relationships and advocates for herself. On social media, brands should interact with others to position themselves as experts in their

1. 3 things my dog taught me about Social Media Marketing
Focus Keyword: Social Media
Meta Title: Social media marketing ideas from my pet dog.
Meta Description: There are various lessons to learn from dogs about social media
marketing.
Tags: social media, social media marketing
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There is no magical path that you can follow to be successful in
business. We’ve to borrow ideas and strategies from successful people
(sometimes even pets) around us, modify it to suit our approach and
implement them. Learning happens through reading online blogs,
engaging social media content, informative infographics or even a dog,
for example. Yes, your dog– or at least my dog, Lily.
We know that unlike most of us, dogs are above the rat race of
everyday life. There are various lessons, however we can glean from
their daily activities, especially when it comes to social media
marketing. Here, I detail a few takeaways from my dog. She got
qualified to attend the dog show in town that starts at the end of this
month, so go ahead and get your tickets. Mind you, she likes Milk
Bones, not biscuits.
1) Communication is a key factor.
Overcoming the obstacle of communicating without being able to
speak is always a tough job for a dog. But, I can deem Lily as an
expert in this field. She understands that communication can go both
ways, so she really pays attention to her audience and makes them feel
really special. With well-placed lick or a wag of her tail, Lily can get
people to do almost anything.
Take home lesson: Be entertaining with your social media messages
and pay attention to your target audiences’ interests. People generally
interact with brands on social media to see a more honest, relatable
side of the business. You must leave your professional marketing
messages to your advertising department, and just communicate
honestly and sincerely in the social media platform.
2) Harness the power of relationships.
Lily understands the power of relationships. Wherever she is, she
meets with people and shakes hands. Lily also understands the value of

2. networking; i.e. she doesn’t just focus on her immediate set of contacts
(myself and my family), she also branches out to find potential brand
advocates (anyone who may have pet food to spare or other dogs) and
industry thought leaders (for example, the owner of the PetsFood
company, the stock clerk in our office or even the vet next door, etc.) to
build a fan base of her own. After all, she understands that people will
do business with those they know, like and obviously, trust.
Take home lesson: Recognize that the key word in “social media” is
“social.” Social media presence cannot be operated in a vacuum; you
will have to reach out and interact and also like, favourite and share
others’ content that you find relevant and engaging. You will need to
join social groups and find ways to start and carry on conversations,
and then use your expertise to position yourself as an expert in your
field.
3) Have Fun.
Lily actually dances when she is having a great time. When she gets
happy and excited, she wags her tail vigorously and then she ends up
standing on her back legs and circling around again and again. This is
an absolute pleasure to watch.
Take home lesson: A lot of the content that is being posted now is just
boring, and platforms like Facebook are coming up with new formulas
to determine what content is displayed and what content is discarded.
You must create content that is fun, engaging and which is worthy of
sharing.
People enjoy Lily because she is fun to be around and she makes them
feel good. Her positive attitude and outlook on life (yes, I know what
my dog’s outlook on life is) are infectious, and people enjoy it when
they are in her presence. Wouldn’t it be nice if people felt the same
way about your brand?
Conclusion
So many times when we think of business we get mired in the
professional aspects of it and we forget to be real and have fun. I hope
you’ve learned something and enjoyed reading about my dog Lily, and
if you have, I hope you’ll be social and share this article with others.

3. Like me taking business lessons from Lily, who (or what) inspires you
to take business lessons from? Shoot your comment below.