1. Differences between Traditional
and Digital
What separates traditional
marketing and marketing in digital
age?

2. On-Demand Marketing
• What is new?
– On-demand centre to store your business information
– Information stored can be retrieved anytime through the
internet
• Why is it special?
– Convenience for your customers and yourself can
maximize your sales and save you cost

3. On-Demand Marketing
• What is new?
– Computers can now take care of repetitive
communications requests
• Why is it special?
– Saves costs by answering your customers’
questions once and for all

4. On-Demand Marketing
• What is new?
– You can now track customers’ service sessions and
purchases
– You can record almost anything that they do on your on-
demand marketing center
• Why is it special
– Understand of what your clients need and offer what your
clients want.

5. On-Demand Marketing
Assisting Traditional Marketing

6. Deficiencies of Traditional Marketing
1. Aggressive yet passive
2. Cannot deliver timely information
3. Cost of marketing media

7. Aggressive yet Passive
• Aggressive
– People can’t turn it off even if they don’t wish to
see it anymore
• Passive
– People have to wait for the AD even if they want
to see it

8. Aggressive yet Passive
• On-Demand Solution
– Always allow your customers to access your
information
– No longer in the hands of fate

9. Un-Timely Information
• After delivery, you cannot change/update the
information
• After development, you cannot modify your
contents
• Your customers may not receive the most
timely information as a result

10. Un-Timely Information
• On-Demand Solution:
– Always provide the latest contents for your
customers to access
– Only have to update your information at one place

11. Cost of Marketing Media
• Billboard Ad: $3000-$5000/month
• Yellow Page : $1200/yr for smallest Ad
• Flyer: 40 cents per flyer, $1200/campaign
• Newspaper Ad: $1500/week
• TV Commercial: $ a lot
• Radio Commercial: $1/sec $2000-
$3000/campaign
– All info provided are for reference only

12. Cost of Marketing Media
• On-Demand Solution:
– Smaller ad space
– Single page flyer
– Minimize mailing expenses
– Minimize reprints of catalogues or
brochures

13. On-Demand Marketing
Satisfying your customers in digital
age

14. Your Customers in Digital Age
• Busy
– Won’t call you during regular hours
– Demand 24/7 info delivery channel
• Resourceful
– Can find competitor as easy as they find you

15. Your Customers in Digital Age
• Limited physical compare shopping
• 70% general customers shop online before
purchasing in store (UCLA)
• Internet influenced US$130 billion offline
purchases in 2003 (CrossMediaServices.com)

16. On-Demand Marketing
Advanced Applications

17. ATM Machines
• Banking Systems
– Access your banking information
anywhere in the world at any time
– Transactions are recorded in real-
time

18. ATM Machines
• Advanced machines combine
with internet
• Internet allows the
communication with servers
instantly

19. ATM Machines
• Real-time teller services without
the hassle
• No more line-ups for customers
• Win-win situation for both banks
and customers