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Differences between traditional and digital

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Differences between traditional and digital

  1. 1. Differences between Traditional and Digital What separates traditional marketing and marketing in digital age?
  2. 2. On-Demand Marketing • What is new? – On-demand centre to store your business information – Information stored can be retrieved anytime through the internet • Why is it special? – Convenience for your customers and yourself can maximize your sales and save you cost
  3. 3. On-Demand Marketing • What is new? – Computers can now take care of repetitive communications requests • Why is it special? – Saves costs by answering your customers’ questions once and for all
  4. 4. On-Demand Marketing • What is new? – You can now track customers’ service sessions and purchases – You can record almost anything that they do on your on- demand marketing center • Why is it special – Understand of what your clients need and offer what your clients want.
  5. 5. On-Demand Marketing Assisting Traditional Marketing
  6. 6. Deficiencies of Traditional Marketing 1. Aggressive yet passive 2. Cannot deliver timely information 3. Cost of marketing media
  7. 7. Aggressive yet Passive • Aggressive – People can’t turn it off even if they don’t wish to see it anymore • Passive – People have to wait for the AD even if they want to see it
  8. 8. Aggressive yet Passive • On-Demand Solution – Always allow your customers to access your information – No longer in the hands of fate
  9. 9. Un-Timely Information • After delivery, you cannot change/update the information • After development, you cannot modify your contents • Your customers may not receive the most timely information as a result
  10. 10. Un-Timely Information • On-Demand Solution: – Always provide the latest contents for your customers to access – Only have to update your information at one place
  11. 11. Cost of Marketing Media • Billboard Ad: $3000-$5000/month • Yellow Page : $1200/yr for smallest Ad • Flyer: 40 cents per flyer, $1200/campaign • Newspaper Ad: $1500/week • TV Commercial: $ a lot • Radio Commercial: $1/sec $2000- $3000/campaign – All info provided are for reference only
  12. 12. Cost of Marketing Media • On-Demand Solution: – Smaller ad space – Single page flyer – Minimize mailing expenses – Minimize reprints of catalogues or brochures
  13. 13. On-Demand Marketing Satisfying your customers in digital age
  14. 14. Your Customers in Digital Age • Busy – Won’t call you during regular hours – Demand 24/7 info delivery channel • Resourceful – Can find competitor as easy as they find you
  15. 15. Your Customers in Digital Age • Limited physical compare shopping • 70% general customers shop online before purchasing in store (UCLA) • Internet influenced US$130 billion offline purchases in 2003 (CrossMediaServices.com)
  16. 16. On-Demand Marketing Advanced Applications
  17. 17. ATM Machines • Banking Systems – Access your banking information anywhere in the world at any time – Transactions are recorded in real- time
  18. 18. ATM Machines • Advanced machines combine with internet • Internet allows the communication with servers instantly
  19. 19. ATM Machines • Real-time teller services without the hassle • No more line-ups for customers • Win-win situation for both banks and customers

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