Southwest Airlines' presentation for The Next Generation of Partnerships. Whether you’re partnering with influencers, brands or talent, there’s no question that the whole is greater than the sum of its parts. But to make the biggest mark, partners must be joined by one vision and one purpose. Join this session to hear how these brands partnered to up-level their digital presence and make an impact.

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Let’s Talk Partnerships
1. The Challenges We Face As Marketers
– The Content Conundrum
2. The #SouthwestStorytellers Program
– How we launched it
– The Pillars of the Partnership
– A Quick Look at the Results

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The Challenges

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The Content Conundrum

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Wait There’s More

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I’m not listening to you….

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The Southwest Storytellers
Program

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Meet the Storytellers
VIDEO

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Our 2018 Storytellers
Leslie Harvey (OAK)
Family Blogger
A-List and Companion Pass
Joey Price (BAL)
Millennial/Business Owner
Rocky Turner (DAL)
Syndicated Radio Personality
Chase RR Card
Justin Forsett (DAL)
NFL (Retired) / Entrepreneur
Lucas Hoge (BNA)
Country Music Artist
Rob Sesser (DAL)
Photographer
Dani Austin (DAL)
Fashion/Lifestyle Influencer
Karen Putz (MDW)
Speaker/Barefoot Water-skier
Sakura Considine (PHX)
Small Business Owner
The Outbound Life (MDW)
Adventure Filmmakers

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Partnership Pillars
1. Authenticity Over Audience Size
2. Let’s be Different by Design
3. Realistic Expectations of the
Influencers

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Authenticity
.

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The influencer landscape
today

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Authenticity Over Audience

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Let’s Be Different by Design
.

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The travel inspiration space..

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Celebrate the differences…
“At its best, travel should challenge our preconceptions
and most cherished views, cause us to rethink our
assumptions, shake us a bit, make us broader minded
and more understanding.” – Arthur Frommer

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The Southwest Storytellers
Music
Fashion/
Lifestyle
Business
Sports
Adventure
Family
Travel is a passion point across multiple verticals

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Realistic Expectations
.

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Keeping it Real…….
Influencers don’t sell plane tickets.

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Influencers can….
Inspire customers to consider a trip…

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Influencers can….
Create amazing content for our owned channels.

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Results
.

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2018 Southwest Storytellers Program At-A-Glance
264,000
Likes, Comments, Shares
24.1 Million
People Reached
426
Social posts

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Questions
.