The Next Generation of Partnerships: Bumble

1. Partnerships
at Bumble

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Our mission:
Bumble is a platform and community that creates empowering connections
in love, life, and business. We promote accountability, equality, and kindness
in an effort to end misogyny and re-write archaic gender roles.
Our vision:
A world free of misogyny, where all relationships are equal.
Make the First Move

3. Leading with our
values:
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• Kindness
• Respect
• Equality
• Accountability
• Growth
Make the First Move

4. One App,
Three Modes,
One Mission.
Make the First Move

5. Make the First Move

6. Companies that align with our mission and goals
Brands our users are excited to discover
Longterm partnerships vs. one-and-done campaigns
We’re committed to
honoring both our
users andour values,
so we’re seeking:
Make the First Move

7. Sponsorships
We’re always lookingto
be apart of events or
content that is true to
Bumble andwill spread
our message to new
audiences.
Trade
Partnerships
Mutually beneficial
partnerships allow usto
trade resources of equal
value to reach our
common campaign
goals.
Paid
Partnerships
Bumble leverages
internal resources for
brands to reach our
audience through
bespoke activations and
content creation.
Three Types of
Partnerships
Make the First Move

8. And of course, we want
to make sure we’re
being as true to
partner’s brands as we
are toBumble’s.
Make the First Move

9. So, how do we work with
other partners?
Make the First Move

10. In-App Promotion
Make the First Move

11. Make the First Move

12. Make the First Move

13. Push Notifications
Make the First Move

14. Make the First Move

15. Targeted Email
Make the First Move

16. Make the First Move

17. Social
Make the First Move

18. Make the First Move

19. Experiential
Make the First Move

20. Make the First Move

21. Influencer
Make the First Move

22. Make the First Move

23. Thank You